Ogilvy & Mather SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 7420

SWOT Analysis of Ogilvy & Mather with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ogilvy & Mather

Parent Company

WPP plc


Advertising,marketing and public relations


Media & Entertainment

Tagline/ Slogan

Only a first class business, then in a first class way


It is a subsidiary of WPP

Ogilvy & Mather STP


Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency


Built in Ogilvy values where successful advertising is a product of the information of the customer

Ogilvy & Mather SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ogilvy & Mather :

1. 450 offices in 120 countries with 18000 employees
2. Strong distribution all over the world

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. One of the biggest names in the world of advertising


1. Market share is limited due to many competitors

2. Geographic penetration is also limited


1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another


1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Ogilvy & Mather Competition


Below are the 3 main Ogilvy & Mather competitors :

1.Omnicon Group
2.Publicis group
3.Interpublic group

The brandguide table above concludes the Ogilvy & Mather SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Ogilvy & Mather. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: