Ogilvy & Mather SWOT Analysis
Ogilvy & Mather is one of the leading brands in the media & entertainment sector. Ogilvy & Mather SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ogilvy & Mather:
Quick Glance:
Ogilvy & Mather Strengths
- 0 offices in 120 countries with 18000 employees
- Strong distribution all over the world
- High reputation for quality work to corporates
- High number of mergers and acquisitions for expansion
- One of the biggest names in the world of advertising
Above are the strengths in the SWOT Analysis of Ogilvy & Mather. The strengths of Ogilvy & Mather looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ogilvy & Mather Weaknesses
- Market share is limited due to many competitors
- Geographic penetration is also limited
These were the weaknesses in the Ogilvy & Mather SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ogilvy & Mather Opportunities
- Online advertising is a new source of revenue
- Adapting new strategies for market research brings in more revenues
- Decentralised decision making is helpful as local marketing needs vary from one region to another
Above we covered the opportunities in Ogilvy & Mather SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ogilvy & Mather Threats
- Increasing lawsuits due to sheer negligence in preparation of ads
- Recession may hit the industry as cut is primarily on marketing budget of corporates
- Cut-throat competition offered by other players in the industry
The threats in the SWOT Analysis of Ogilvy & Mather are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Ogilvy & Mather SWOT analysis.
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About Ogilvy & Mather
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ogilvy & Mather Overview | |
|---|---|
| Parent Company |
WPP plc |
| Category |
Advertising,marketing and public relations |
| Sector | |
| Tagline/ Slogan |
Only a first class business, then in a first class way |
| USP |
It is a subsidiary of WPP |
| Ogilvy & Mather STP | |
| Segmentation |
Corporate Organizations |
| Target Market |
Well-established organizations in need of Marketing communications agency |
| Positioning |
Built in Ogilvy values where successful advertising is a product of the information of the customer |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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