Ogilvy & Mather SWOT Analysis, Competitors & USP
SWOT analysis of Ogilvy & Mather analyses the brand by its strengths, weaknesses, opportunities & threats. In Ogilvy & Mather SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ogilvy & Mather to benchmark its business & performance as compared to the competitors. Ogilvy & Mather is one of the leading brands in the media & entertainment sector.
The table below lists the Ogilvy & Mather SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ogilvy & Mather competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Ogilvy & Mather Brand Analysis | |
|---|---|
| Parent Company |
WPP plc |
| Category |
Advertising,marketing and public relations |
| Sector | |
| Tagline/ Slogan |
Only a first class business, then in a first class way |
| USP |
It is a subsidiary of WPP |
| Ogilvy & Mather STP | |
| Segment |
Corporate Organizations |
| Target Group |
Well-established organizations in need of Marketing communications agency |
| Positioning |
Built in Ogilvy values where successful advertising is a product of the information of the customer |
| SWOT Analysis of Ogilvy & Mather | |
| Ogilvy & Mather Strengths |
Below are the Strengths in the SWOT Analysis of Ogilvy & Mather: 1. 450 offices in 120 countries with 18000 employees 3. High reputation for quality work to corporates 4. High number of mergers and acquisitions for expansion 5. One of the biggest names in the world of advertising |
| Ogilvy & Mather Weaknesses |
Here are the weaknesses in the Ogilvy & Mather SWOT Analysis: 1. Market share is limited due to many competitors 2. Geographic penetration is also limited |
| Ogilvy & Mather Opportunities |
Following are the Opportunities in Ogilvy & Mather SWOT Analysis: 1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs vary from one region to another |
| Ogilvy & Mather Threats |
The threats in the SWOT Analysis of Ogilvy & Mather are as mentioned: 1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates 3.Cut-throat competition offered by other players in the industry |
| Ogilvy & Mather Competition | |
| Ogilvy & Mather Competitors |
Below are the top 3 competitors of Ogilvy & Mather: 1.Omnicon Group |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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