Ogilvy & Mather SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 5302
Advertisements

SWOT Analysis of Ogilvy & Mather with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ogilvy & Mather

Parent Company

WPP plc

Category

Advertising,marketing and public relations

Sector

Advertising

Tagline/ Slogan

Only a first class business, then in a first class way

USP

It is a subsidiary of WPP

STP

Segment

Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency

Positioning

Built in Ogilvy values where successful advertising is a product of the information of the customer

SWOT Analysis

Strengths

1. 450 offices in 120 countries with 18000 employees
2. Strong distribution all over the world

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. One of the biggest names in the world of advertising

Weaknesses

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

Opportunities

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Threats

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Competition

Competitors

1.Omnicon Group
2.Publicis group
3.Interpublic group


The table above concludes the Ogilvy & Mather SWOT analysis along with its marketing and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Ogilvy & Mather. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: