Ogilvy & Mather SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ogilvy & Mather analyses the brand by its strengths, weaknesses, opportunities & threats. In Ogilvy & Mather SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ogilvy & Mather to benchmark its business & performance as compared to the competitors. Ogilvy & Mather is one of the leading brands in the media & entertainment sector.

The table below lists the Ogilvy & Mather SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ogilvy & Mather competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Ogilvy & Mather SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ogilvy & Mather Brand Analysis
Parent Company

WPP plc

Category

Advertising,marketing and public relations

Sector

Media & Entertainment

Tagline/ Slogan

Only a first class business, then in a first class way

USP

It is a subsidiary of WPP

Ogilvy & Mather STP
Segment

Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency

Positioning

Built in Ogilvy values where successful advertising is a product of the information of the customer

SWOT Analysis of Ogilvy & Mather
Ogilvy & Mather Strengths

Below are the Strengths in the SWOT Analysis of Ogilvy & Mather:

1. 450 offices in 120 countries with 18000 employees
2. Strong distribution all over the world

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. One of the biggest names in the world of advertising

Ogilvy & Mather Weaknesses

Here are the weaknesses in the Ogilvy & Mather SWOT Analysis:

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

Ogilvy & Mather Opportunities

Following are the Opportunities in Ogilvy & Mather SWOT Analysis:

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Ogilvy & Mather Threats

The threats in the SWOT Analysis of Ogilvy & Mather are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Ogilvy & Mather Competition
Ogilvy & Mather Competitors

Below are the top 3 competitors of Ogilvy & Mather:

1.Omnicon Group
2.Publicis group
3.Interpublic group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ogilvy & Mather. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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