Ogilvy & Mather SWOT Analysis, Competitors & USP

Ogilvy & Mather SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ogilvy & Mather, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ogilvy & Mather to benchmark its business & performance as compared to the competitors, and make strategic improvements. Ogilvy & Mather is one of the leading brands in the media & entertainment sector.

The article below lists the Ogilvy & Mather SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ogilvy & Mather SWOT Analysis:

SWOT Analysis of Ogilvy & Mather

For Ogilvy & Mather, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ogilvy & Mather Strengths

The strengths of Ogilvy & Mather looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ogilvy & Mather :

1. 450 offices in 120 countries with 18000 employees
2. Strong distribution all over the world

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. One of the biggest names in the world of advertising

Ogilvy & Mather Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ogilvy & Mather SWOT Analysis:

1. Market share is limited due to many competitors

2. Geographic penetration is also limited

Ogilvy & Mather Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ogilvy & Mather SWOT Analysis:

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Ogilvy & Mather Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ogilvy & Mather are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Ogilvy & Mather Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Ogilvy & Mather:

1.Omnicon Group
2.Publicis group
3.Interpublic group

Hence this concludes the Ogilvy & Mather SWOT analysis.

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About Ogilvy & Mather

Ogilvy & Mather Overview
Parent Company	WPP plc
Category	Advertising,marketing and public relations
Sector	Media & Entertainment
Tagline/ Slogan	Only a first class business, then in a first class way
USP	It is a subsidiary of WPP
Ogilvy & Mather STP
Segmentation	Corporate Organizations
Target Market	Well-established organizations in need of Marketing communications agency
Positioning	Built in Ogilvy values where successful advertising is a product of the information of the customer

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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