The New York Times SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

The New York Times SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of The New York Times, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

The New York Times is one of the leading brands in the media & entertainment sector. The article below lists the The New York Times SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of The New York Times

For The New York Times, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

The New York Times Strengths

The strengths of The New York Times looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of The New York Times :

1. Website of NYT brings journalism in all forms like readable articles, audio and video
2. It has won 108 Pulitzer prizes more than any other news organization
3. Its website receives more than 30 million unique visitors per month
4. Mobile application are available to access content on android and iphone along with ipad

The New York Times Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the The New York Times SWOT Analysis:

1.The newspaper has been criticized for failure of reporting famine in Ukraine
2.One of its reporters was accused of plagiarism and later  got arrested

The New York Times Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in The New York Times SWOT Analysis:

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

The New York Times Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of The New York Times are as mentioned:

1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

The New York Times Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of The New York Times:

1.Wall Street Journal
2.USA Today
3.Los Angeles Times

Hence this concludes the The New York Times SWOT analysis.

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About The New York Times

The New York Times Overview
Parent Company

The New York Times Company


American daily newspaper


Media & Entertainment

Tagline/ Slogan

All the news that’s fit to print


Largest local metropolitan newspaper in the entire United States

The New York Times STP

English reading population

Target Market

Professionals, businessmen and politicians


World’s  finest  journalism in all its forms

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to The New York Times. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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