The New York Times SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 7750

SWOT analysis of The New York Times analyses the brand/company with its strengths, weaknesses, opportunities & threats. In The New York Times SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The New York Times to benchmark its business & performance as compared to the competitors and industry. The New York Times is one of the leading brands in the media & entertainment sector. The table below also lists the top The New York Times competitors and elaborates The New York Times market segmentation, target group, positioning & Unique Selling Proposition (USP).

The New York Times SWOT, Competitors, Marketing STP & Brand analysis Table
The New York Times Brand Analysis
Parent Company

The New York Times Company

Category

American daily newspaper

Sector

Media & Entertainment

Tagline/ Slogan

All the news that’s fit to print

USP

Largest local metropolitan newspaper in the entire United States

The New York Times STP
Segment

English reading population

Target Group

Professionals, businessmen and politicians

Positioning

World’s  finest  journalism in all its forms

The New York Times SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of The New York Times. Strengths are:

1. Website of NYT brings journalism in all forms like readable articles, audio and video
2. It has won 108 Pulitzer prizes more than any other news organization
3. Its website receives more than 30 million unique visitors per month
4. Mobile application are available to access content on android and iphone along with ipad

Weaknesses

Here are the weaknesses in the The New York Times SWOT Analysis:

1.The newspaper has been criticized for failure of reporting famine in Ukraine
2.One of its reporters was accused of plagiarism and later  got arrested

Opportunities

Following are the Opportunities in The New York Times SWOT Analysis:

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

Threats

The threats in the SWOT Analysis of The New York Times are as mentioned:

1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

The New York Times Competition
Competitors

Below are the top 3 The New York Times competitors:

1.Wall Street Journal
2.USA Today
3.Los Angeles Times

The brandguide table above concludes the The New York Times SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The New York Times. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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