The New York Times SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 6374

SWOT Analysis of The New York Times with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The New York Times

Parent Company

The New York Times Company


American daily newspaper


Media & Entertainment

Tagline/ Slogan

All the news that’s fit to print


Largest local metropolitan newspaper in the entire United States

The New York Times STP


English reading population

Target Group

Professionals, businessmen and politicians


World’s  finest  journalism in all its forms

The New York Times SWOT Analysis


1. Website of NYT brings journalism in all forms like readable articles, audio and video
2. It has won 108 Pulitzer prizes more than any other news organization
3. Its website receives more than 30 million unique visitors per month
4. Mobile application are available to access content on android and iphone along with ipad


1.The newspaper has been criticized for failure of reporting famine in Ukraine
2.One of its reporters was accused of plagiarism and later  got arrested


1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet


1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

The New York Times Competition


1.Wall Street Journal
2.USA Today
3.Los Angeles Times

The brandguide table above concludes the The New York Times SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to The New York Times. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: