The New York Times SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of The New York Times analyses the brand by its strengths, weaknesses, opportunities & threats. In The New York Times SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The New York Times to benchmark its business & performance as compared to the competitors. The New York Times is one of the leading brands in the media & entertainment sector.

The table below lists the The New York Times SWOT (Strengths, Weaknesses, Opportunities, Threats), top The New York Times competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

The New York Times SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
The New York Times Brand Analysis
Parent Company

The New York Times Company


American daily newspaper


Media & Entertainment

Tagline/ Slogan

All the news that’s fit to print


Largest local metropolitan newspaper in the entire United States

The New York Times STP

English reading population

Target Group

Professionals, businessmen and politicians


World’s  finest  journalism in all its forms

SWOT Analysis of The New York Times
The New York Times Strengths

Below are the Strengths in the SWOT Analysis of The New York Times:

1. Website of NYT brings journalism in all forms like readable articles, audio and video
2. It has won 108 Pulitzer prizes more than any other news organization
3. Its website receives more than 30 million unique visitors per month
4. Mobile application are available to access content on android and iphone along with ipad

The New York Times Weaknesses

Here are the weaknesses in the The New York Times SWOT Analysis:

1.The newspaper has been criticized for failure of reporting famine in Ukraine
2.One of its reporters was accused of plagiarism and later  got arrested

The New York Times Opportunities

Following are the Opportunities in The New York Times SWOT Analysis:

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

The New York Times Threats

The threats in the SWOT Analysis of The New York Times are as mentioned:

1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

The New York Times Competition
The New York Times Competitors

Below are the top 3 competitors of The New York Times:

1.Wall Street Journal
2.USA Today
3.Los Angeles Times

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The New York Times. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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