The New York Times SWOT Analysis, Competitors & USP

The New York Times

Parent Company

The New York Times Company

Category

American daily newspaper

Sector

Media & Entertainment

Tagline/ Slogan

All the news that’s fit to print

USP

Largest local metropolitan newspaper in the entire United States

The New York Times STP

Segment

English reading population

Target Group

Professionals, businessmen and politicians

Positioning

World’s  finest  journalism in all its forms

The New York Times SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of The New York Times. Strengths are:

1. Website of NYT brings journalism in all forms like readable articles, audio and video
2. It has won 108 Pulitzer prizes more than any other news organization
3. Its website receives more than 30 million unique visitors per month
4. Mobile application are available to access content on android and iphone along with ipad

Weaknesses

Here are the weaknesses in the The New York Times SWOT Analysis:

1.The newspaper has been criticized for failure of reporting famine in Ukraine
2.One of its reporters was accused of plagiarism and later  got arrested

Opportunities

Following are the Opportunities in The New York Times SWOT Analysis:

1.Can generate more revenues online by entering into partnership with other websites

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

Threats

The threats in the SWOT Analysis of The New York Times are as mentioned:

1.Increasing competition from other  newspapers

2.Parodies and negative reviews act as a roadblock

3.Lawsuits can be filed for misrepresentation in an form

The New York Times Competition

Competitors

Below are the top 3 The New York Times competitors:

1.Wall Street Journal
2.USA Today
3.Los Angeles Times