The Sun SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

The Sun SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of The Sun, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Sun to benchmark its business & performance as compared to the competitors, and make strategic improvements. The Sun is one of the leading brands in the media & entertainment sector.

The article below lists the The Sun SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the The Sun SWOT Analysis:

SWOT Analysis of The Sun

For The Sun, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

The Sun Strengths

The strengths of The Sun looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of The Sun :

1. Substantial percentage readers are women for this newspaper
2. Published in united Kingdom and Ireland with two regionalised editions
3. Tenth largest circulation of any newspaper in the world
4. Attractive display of pictures makes the newspaper eye-catchy

The Sun Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the The Sun SWOT Analysis:

1.Involved in a number of controversies
2. Intense competition in the market means market share remains restricted

The Sun Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in The Sun SWOT Analysis:

1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

The Sun Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of The Sun are as mentioned:

1.Increasing competition from other tabloids

2.High level of criticism which may lead to law suits against Sun

3.Government may regulate free press in United Kingdom

The Sun Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of The Sun:

1.Daily Mirror
2.Daily Star

Hence this concludes the The Sun SWOT analysis.

Continue reading more about the brand/company.

About The Sun

The Sun Overview
Parent Company

News International


English Tabloid newspaper


Media & Entertainment

Tagline/ Slogan



Largest circulation of newspaper in the United kingdom

The Sun STP

English reading population

Target Market

Youngsters, students and politicians


Attractive display with graphics and easy to share with friends, no substitute for the handheld version

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to The Sun. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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