The Sun SWOT Analysis, USP & Competitors

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SWOT Analysis of The Sun with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Sun

Parent Company

News International


English Tabloid newspaper



Tagline/ Slogan



Largest circulation of newspaper in the United kingdom



English reading population

Target Group

Youngsters, students and politicians


Attractive display with graphics and easy to share with friends, no substitute for the handheld version

SWOT Analysis


1. Substantial percentage readers are women for this newspaper
2. Published in united Kingdom and Ireland with two regionalised editions
3. Tenth largest circulation of any newspaper in the world
4. Attractive display of pictures makes the newspaper eye-catchy


1.Involved in a number of controversies
2. Intense competition in the market means market share remains restricted


1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet


1.Increasing competition from other tabloids

2.High level of criticism which may lead to law suits against Sun

3.Government may regulate free press in United Kingdom



1.Daily Mirror
2.Daily Star

The table above concludes the The Sun SWOT analysis along with its marketing and brand parameters.


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