Published in Media & Entertainment category by MBA Skool Team
The Sun is one of the leading brands in the media & entertainment sector. The Sun SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of The Sun:
Substantial percentage readers are women for this newspaper
Published in united Kingdom and Ireland with two regionalised editions
Tenth largest circulation of any newspaper in the world
Attractive display of pictures makes the newspaper eye-catchy
Above are the strengths in the SWOT Analysis of The Sun. The strengths of The Sun looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The Sun Weaknesses
Involved in a number of controversies
Intense competition in the market means market share remains restricted
These were the weaknesses in the The Sun SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The Sun Opportunities
Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription
Introduce innovative features which grab attention with less criticism
Improve the sales by marketing on large scale via Internet
Above we covered the opportunities in The Sun SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The Sun Threats
Increasing competition from other tabloids
High level of criticism which may lead to law suits against Sun
Government may regulate free press in United Kingdom
The threats in the SWOT Analysis of The Sun are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the The Sun SWOT analysis.
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About The Sun
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Largest circulation of newspaper in the United kingdom
The Sun STP
English reading population
Youngsters, students and politicians
Attractive display with graphics and easy to share with friends, no substitute for the handheld version
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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