The Sun SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of The Sun analyses the brand by its strengths, weaknesses, opportunities & threats. In The Sun SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Sun to benchmark its business & performance as compared to the competitors. The Sun is one of the leading brands in the media & entertainment sector.

The table below lists the The Sun SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Sun competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

The Sun SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
The Sun Brand Analysis
Parent Company

News International

Category

English Tabloid newspaper

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Largest circulation of newspaper in the United kingdom

The Sun STP
Segment

English reading population

Target Group

Youngsters, students and politicians

Positioning

Attractive display with graphics and easy to share with friends, no substitute for the handheld version

SWOT Analysis of The Sun
The Sun Strengths

Below are the Strengths in the SWOT Analysis of The Sun:

1. Substantial percentage readers are women for this newspaper
2. Published in united Kingdom and Ireland with two regionalised editions
3. Tenth largest circulation of any newspaper in the world
4. Attractive display of pictures makes the newspaper eye-catchy

The Sun Weaknesses

Here are the weaknesses in the The Sun SWOT Analysis:

1.Involved in a number of controversies
2. Intense competition in the market means market share remains restricted

The Sun Opportunities

Following are the Opportunities in The Sun SWOT Analysis:

1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet

The Sun Threats

The threats in the SWOT Analysis of The Sun are as mentioned:

1.Increasing competition from other tabloids

2.High level of criticism which may lead to law suits against Sun

3.Government may regulate free press in United Kingdom

The Sun Competition
The Sun Competitors

Below are the top 2 competitors of The Sun:

1.Daily Mirror
2.Daily Star


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The Sun. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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