The Sun SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2647

SWOT Analysis of The Sun with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Sun

Parent Company

News International


English Tabloid newspaper


Media & Entertainment

Tagline/ Slogan



Largest circulation of newspaper in the United kingdom

The Sun STP


English reading population

Target Group

Youngsters, students and politicians


Attractive display with graphics and easy to share with friends, no substitute for the handheld version

The Sun SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of The Sun :

1. Substantial percentage readers are women for this newspaper
2. Published in united Kingdom and Ireland with two regionalised editions
3. Tenth largest circulation of any newspaper in the world
4. Attractive display of pictures makes the newspaper eye-catchy


1.Involved in a number of controversies
2. Intense competition in the market means market share remains restricted


1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription

2.Introduce innovative features which grab attention with less criticism

3.Improve the sales by marketing on large scale via Internet


1.Increasing competition from other tabloids

2.High level of criticism which may lead to law suits against Sun

3.Government may regulate free press in United Kingdom

The Sun Competition


Below are the 2 main The Sun competitors :

1.Daily Mirror
2.Daily Star

The brandguide table above concludes the The Sun SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to The Sun. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: