Published in Media & Entertainment category by MBA Skool Team
Dentsu is one of the leading brands in the media & entertainment sector. Dentsu SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dentsu:
Won Advertising agency of the year award at ADFEST
High reputation for quality work to corporates
High number of mergers and acquisitions for expansion
Above are the strengths in the SWOT Analysis of Dentsu. The strengths of Dentsu looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Infamous for reducing corporate tax bill
Strong criticism from competitors for acting as a bad competitor
These were the weaknesses in the Dentsu SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Online advertising is a new source of revenue
Adapting new strategies for market research brings in more revenues
Decentralised decision making is helpful as local marketing needs vary from one region to another
Above we covered the opportunities in Dentsu SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Increasing lawsuits due to sheer negligence in preparation of ads
Recession may hit the industry as cut is primarily on marketing budget of corporates
Cut-throat competition offered by other players in the industry
The threats in the SWOT Analysis of Dentsu are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Dentsu SWOT analysis.
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Pioneered the first newspaper advertisement and television commercial in japan
Well-established organizations in need of Marketing communications agency
Most creative agency in Asia
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