Dentsu SWOT Analysis, USP & Competitors

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SWOT Analysis of Dentsu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Dentsu Inc.


Japanese advertising and public relations



Tagline/ Slogan

Network of 20,000 people in more than 100 cities


Pioneered the first newspaper advertisement and television commercial in japan



Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency


Most creative agency in Asia

SWOT Analysis


1. Strong distribution all over the world

2. Won Advertising agency of the year award at ADFEST

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion


1.Infamous for reducing corporate tax bill

2. Strong criticism from competitors for acting as a bad competitor


1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another


1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry



1.WPP Group
2.Omnicon group
3.Publicis group

The table above concludes the Dentsu SWOT analysis along with its marketing and brand parameters.


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