Dentsu SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Dentsu analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dentsu SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dentsu to benchmark its business & performance as compared to the competitors and industry. Dentsu is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dentsu competitors and includes Dentsu target market, segmentation, positioning & Unique Selling Proposition (USP).

Dentsu SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dentsu Brand Analysis
Parent Company

Dentsu Inc.


Japanese advertising and public relations


Media & Entertainment

Tagline/ Slogan

Network of 20,000 people in more than 100 cities


Pioneered the first newspaper advertisement and television commercial in japan

Dentsu STP
Dentsu Segmentation

Corporate Organizations

Dentsu Target Market

Well-established organizations in need of Marketing communications agency

Dentsu Positioning

Most creative agency in Asia

Dentsu SWOT Analysis
Dentsu Strengths

Below are the Strengths in the SWOT Analysis of Dentsu:

1. Strong distribution all over the world

2. Won Advertising agency of the year award at ADFEST

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

Dentsu Weaknesses

Here are the weaknesses in the Dentsu SWOT Analysis:

1.Infamous for reducing corporate tax bill

2. Strong criticism from competitors for acting as a bad competitor

Dentsu Opportunities

Following are the Opportunities in Dentsu SWOT Analysis:

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Dentsu Threats

The threats in the SWOT Analysis of Dentsu are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Dentsu Competition

Below are the top 3 Dentsu competitors:

1.WPP Group
2.Omnicon group
3.Publicis group

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dentsu. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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