Dentsu SWOT Analysis, Competitors & USP

Dentsu SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Dentsu, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dentsu to benchmark its business & performance as compared to the competitors, and make strategic improvements. Dentsu is one of the leading brands in the media & entertainment sector.

The article below lists the Dentsu SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Dentsu SWOT Analysis:

SWOT Analysis of Dentsu

For Dentsu, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Dentsu Strengths

The strengths of Dentsu looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Dentsu :

1. Strong distribution all over the world

2. Won Advertising agency of the year award at ADFEST

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

Dentsu Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dentsu SWOT Analysis:

1.Infamous for reducing corporate tax bill

2. Strong criticism from competitors for acting as a bad competitor

Dentsu Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dentsu SWOT Analysis:

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Dentsu Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dentsu are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Dentsu Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Dentsu:

1.WPP Group
2.Omnicon group
3.Publicis group

Hence this concludes the Dentsu SWOT analysis.

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About Dentsu

Dentsu Overview
Parent Company	Dentsu Inc.
Category	Japanese advertising and public relations
Sector	Media & Entertainment
Tagline/ Slogan	Network of 20,000 people in more than 100 cities
USP	Pioneered the first newspaper advertisement and television commercial in japan
Dentsu STP
Segmentation	Corporate Organizations
Target Market	Well-established organizations in need of Marketing communications agency
Positioning	Most creative agency in Asia

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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