Dentsu SWOT Analysis
Here is a detailed SWOT analysis of Dentsu covering strengths, weaknesses, opportunities and threats.
Dentsu Strengths
- Strong distribution all over the world
- Won Advertising agency of the year award at ADFEST
- High reputation for quality work to corporates
- High number of mergers and acquisitions for expansion
Above are the strengths in the SWOT Analysis of Dentsu. The strengths of Dentsu looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dentsu Weaknesses
- Infamous for reducing corporate tax bill
- Strong criticism from competitors for acting as a bad competitor
These were the weaknesses in the Dentsu SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dentsu Opportunities
- Online advertising is a new source of revenue
- Adapting new strategies for market research brings in more revenues
- Decentralised decision making is helpful as local marketing needs vary from one region to another
Above we covered the opportunities in Dentsu SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dentsu Threats
- Increasing lawsuits due to sheer negligence in preparation of ads
- Recession may hit the industry as cut is primarily on marketing budget of corporates
- Cut-throat competition offered by other players in the industry
The threats in the SWOT Analysis of Dentsu are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Dentsu SWOT analysis.
About Dentsu
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Dentsu Overview | |
|---|---|
| Parent Company |
Dentsu Inc. |
| Category |
Japanese advertising and public relations |
| Sector | |
| Tagline/ Slogan |
Network of 20,000 people in more than 100 cities |
| USP |
Pioneered the first newspaper advertisement and television commercial in japan |
| Dentsu STP | |
| Segmentation |
Corporate Organizations |
| Target Market |
Well-established organizations in need of Marketing communications agency |
| Positioning |
Most creative agency in Asia |
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