Dentsu SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Dentsu Inc.

Japanese advertising and public relations

Media & Entertainment

Network of 20,000 people in more than 100 cities

Pioneered the first newspaper advertisement and television commercial in japan

Corporate Organizations

Well-established organizations in need of Marketing communications agency

Most creative agency in Asia

Below are the Strengths in the SWOT Analysis of Dentsu:

1. Strong distribution all over the world

2. Won Advertising agency of the year award at ADFEST

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

Here are the weaknesses in the Dentsu SWOT Analysis:

1.Infamous for reducing corporate tax bill

2. Strong criticism from competitors for acting as a bad competitor

Following are the Opportunities in Dentsu SWOT Analysis:

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

The threats in the SWOT Analysis of Dentsu are as mentioned:

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Below are the top 3 Dentsu competitors:

1.WPP Group
2.Omnicon group
3.Publicis group