SWOT Analysis of Dentsu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Dentsu |
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Parent Company |
Dentsu Inc. |
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Category |
Japanese advertising and public relations |
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Sector |
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Tagline/ Slogan |
Network of 20,000 people in more than 100 cities |
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USP |
Pioneered the first newspaper advertisement and television commercial in japan |
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Dentsu STP |
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Segment |
Corporate Organizations |
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Target Group |
Well-established organizations in need of Marketing communications agency |
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Positioning |
Most creative agency in Asia |
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Dentsu SWOT Analysis |
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Strengths |
1. Strong distribution all over the world 2. Won Advertising agency of the year award at ADFEST 3. High reputation for quality work to corporates 4. High number of mergers and acquisitions for expansion |
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Weaknesses |
1.Infamous for reducing corporate tax bill 2. Strong criticism from competitors for acting as a bad competitor |
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Opportunities |
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs vary from one region to another |
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Threats |
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates 3.Cut-throat competition offered by other players in the industry |
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Dentsu Competition |
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Competitors |
1.WPP Group |
The brandguide table above concludes the Dentsu SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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