Dentsu SWOT Analysis, Competitors & USP
SWOT analysis of Dentsu analyses the brand by its strengths, weaknesses, opportunities & threats. In Dentsu SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dentsu to benchmark its business & performance as compared to the competitors. Dentsu is one of the leading brands in the media & entertainment sector.
The table below lists the Dentsu SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dentsu competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Dentsu Brand Analysis | |
|---|---|
| Parent Company |
Dentsu Inc. |
| Category |
Japanese advertising and public relations |
| Sector | |
| Tagline/ Slogan |
Network of 20,000 people in more than 100 cities |
| USP |
Pioneered the first newspaper advertisement and television commercial in japan |
| Dentsu STP | |
| Segment |
Corporate Organizations |
| Target Group |
Well-established organizations in need of Marketing communications agency |
| Positioning |
Most creative agency in Asia |
| SWOT Analysis of Dentsu | |
| Dentsu Strengths |
Below are the Strengths in the SWOT Analysis of Dentsu: 1. Strong distribution all over the world 2. Won Advertising agency of the year award at ADFEST 3. High reputation for quality work to corporates 4. High number of mergers and acquisitions for expansion |
| Dentsu Weaknesses |
Here are the weaknesses in the Dentsu SWOT Analysis: 1.Infamous for reducing corporate tax bill 2. Strong criticism from competitors for acting as a bad competitor |
| Dentsu Opportunities |
Following are the Opportunities in Dentsu SWOT Analysis: 1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs vary from one region to another |
| Dentsu Threats |
The threats in the SWOT Analysis of Dentsu are as mentioned: 1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates 3.Cut-throat competition offered by other players in the industry |
| Dentsu Competition | |
| Dentsu Competitors |
Below are the top 3 competitors of Dentsu: 1.WPP Group |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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