Dentsu SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2675

SWOT Analysis of Dentsu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Dentsu Inc.


Japanese advertising and public relations


Media & Entertainment

Tagline/ Slogan

Network of 20,000 people in more than 100 cities


Pioneered the first newspaper advertisement and television commercial in japan

Dentsu STP


Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency


Most creative agency in Asia

Dentsu SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dentsu :

1. Strong distribution all over the world

2. Won Advertising agency of the year award at ADFEST

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion


1.Infamous for reducing corporate tax bill

2. Strong criticism from competitors for acting as a bad competitor


1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another


1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Dentsu Competition


Below are the 3 main Dentsu competitors :

1.WPP Group
2.Omnicon group
3.Publicis group

The brandguide table above concludes the Dentsu SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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