Charter Communications SWOT Analysis, Competitors & USP

Charter Communications SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Charter Communications, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Charter Communications to benchmark its business & performance as compared to the competitors, and make strategic improvements. Charter Communications is one of the leading brands in the media & entertainment sector.

The article below lists the Charter Communications SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Charter Communications SWOT Analysis:

SWOT Analysis of Charter Communications

For Charter Communications, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Charter Communications Strengths

The strengths of Charter Communications looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Charter Communications :

1. Leader in Internet service. With approximately 2 million residential telephone customers, Charter is the 10th largest provider of landline telephone service
2. High customer service with more than 16000 employees
3. High Brand Equity

4. Highly synchronized operations and market reputation

Charter Communications Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Charter Communications SWOT Analysis:

1. Slow Growth, Debt, Valuations, Declining Margins is a concern
2. Unutilized capacity in bandwidth usage affects operational efficiency

Charter Communications Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Charter Communications SWOT Analysis:

1. Change in national go-to-market approach and operating strategies designed to create competitive advantage
2. Enhancing products and service to increase revenue per customer, lower transaction costs and extend customer relationship
3. Compelling products, pricing and packaging encourage adoption of fully-featured services throughout the home

4. Charter is starting to see competition emerge from Internet-based video delivery services, such as iTunes and Netflix, which give producers a direct channel to consumers, and even free services such as YouTube

Charter Communications Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Charter Communications are as mentioned:

1. Competition from satellite and overbuilders for many years,
2. Charter is quite accustomed to competing with ILECs

Charter Communications Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Charter Communications:

1. AMC Networks Inc
2. Cablevision Systems Corporation
3. Comcast Corporation

Hence this concludes the Charter Communications SWOT analysis.

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About Charter Communications

Charter Communications Overview
Parent Company	Charter Communications
Category	Broadcasting & Cables
Sector	Media & Entertainment
Tagline/ Slogan	TV will never be the same
USP	Offering best-in-class Internet and competitive video and phone products in residential and commercial markets.
Charter Communications STP
Segmentation	Customer requiring  advanced entertainment and communications,
Target Group	Corporates, Executives, Urban Homes
Positioning	Offering high-quality entertainment and communication services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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