Charter Communications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Charter Communications analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Charter Communications SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Charter Communications to benchmark its business & performance as compared to the competitors and industry. As of 2020, Charter Communications is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Charter Communications competitors and includes Charter Communications target market, segmentation, positioning & Unique Selling Proposition (USP).

Charter Communications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Charter Communications Brand Analysis
Parent Company

Charter Communications

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

TV will never be the same

USP

Offering best-in-class Internet and competitive video and phone products in residential and commercial markets.

Charter Communications STP
Charter Communications Segmentation

Customer requiring  advanced entertainment and communications,

Target Group

Corporates, Executives, Urban Homes

Charter Communications Positioning

Offering high-quality entertainment and communication services

Charter Communications SWOT Analysis
Charter Communications Strengths

Below are the Strengths in the SWOT Analysis of Charter Communications:

1. Leader in Internet service. With approximately 2 million residential telephone customers, Charter is the 10th largest provider of landline telephone service
2. High customer service with more than 16000 employees
3. High Brand Equity

4. Highly synchronized operations and market reputation

Charter Communications Weaknesses

Here are the weaknesses in the Charter Communications SWOT Analysis:

1. Slow Growth, Debt, Valuations, Declining Margins is a concern
2. Unutilized capacity in bandwidth usage affects operational efficiency

Charter Communications Opportunities

Following are the Opportunities in Charter Communications SWOT Analysis:

1. Change in national go-to-market approach and operating strategies designed to create competitive advantage
2. Enhancing products and service to increase revenue per customer, lower transaction costs and extend customer relationship
3. Compelling products, pricing and packaging encourage adoption of fully-featured services throughout the home

4. Charter is starting to see competition emerge from Internet-based video delivery services, such as iTunes and Netflix, which give producers a direct channel to consumers, and even free services such as YouTube

Charter Communications Threats

The threats in the SWOT Analysis of Charter Communications are as mentioned:

1. Competition from satellite and overbuilders for many years,
2. Charter is quite accustomed to competing with ILECs

Charter Communications Competition
Competitors

Below are the top 3 Charter Communications competitors:

1. AMC Networks Inc
2. Cablevision Systems Corporation
3. Comcast Corporation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Charter Communications. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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