Charter Communications SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3388

SWOT Analysis of Charter Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Charter Communications

Parent Company

Charter Communications


Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan

TV will never be the same


Offering best-in-class Internet and competitive video and phone products in residential and commercial markets.



Customer requiring  advanced entertainment and communications,

Target Group

Corporates, Executives, Urban Homes


Offering high-quality entertainment and communication services

SWOT Analysis


1. Leader in Internet service. With approximately 2 million residential telephone customers, Charter is the 10th largest provider of landline telephone service
2. High customer service with more than 16000 employees
3. High Brand Equity

4. Highly synchronized operations and market reputation


1. Slow Growth, Debt, Valuations, Declining Margins is a concern
2. Unutilized capacity in bandwidth usage affects operational efficiency


1. Change in national go-to-market approach and operating strategies designed to create competitive advantage
2. Enhancing products and service to increase revenue per customer, lower transaction costs and extend customer relationship
3. Compelling products, pricing and packaging encourage adoption of fully-featured services throughout the home

4. Charter is starting to see competition emerge from Internet-based video delivery services, such as iTunes and Netflix, which give producers a direct channel to consumers, and even free services such as YouTube


1. Competition from satellite and overbuilders for many years,
2. Charter is quite accustomed to competing with ILECs



1. AMC Networks Inc
2. Cablevision Systems Corporation
3. Comcast Corporation

The table above concludes the Charter Communications SWOT analysis along with its marketing and brand parameters.


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