Inox Group SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2901

SWOT Analysis of Inox Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Inox Group

Parent Company

INOX Group


Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan

Live the Movie


Rich overall experience

Inox Group STP


Film exhibition customers

Target Group

Metros and Tier 1 Semi-urban areas


Experience lifestyle

Inox Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Inox Group :

1. Controls  the largest multiplex screen capacity in India with over60 properties, nearly 250 screens spread across Indian cities

2. One of the highest market share, Market capitalization in India
3. INOX was also chosen post a nationwide tender to design, construct and operate the prestigious multiplex in Goa that hosts the International Film Festival of India.
4. State of the art facilities in terms of modern projection and acoustic systems, interiors of international standards, stadium styled high back seating with cup holder arm-rests, high levels of hygiene, varied theatre food, a selection of Hindi, English and regional movies

5. Top of the mind brand recall and excellent customer services offered


1. Low presence in Tier-2 towns and also margins affected by piracy
2. Increasing competition means market share and margins are limited


1. Tying alliances for  100% Digitization
2. Focus on rising Tier-2 towns

3. More international tie-ups and special screenings to tap customers


1. Rising real estate prices
2. V-O-D and DTH services expanding
3. Early release of films on TV

4. Increasing online piracy affects business

Inox Group Competition


Below are the 3 main Inox Group competitors :

1. BIG Cinemas
2. Adlabs
3. PVR

The brandguide table above concludes the Inox Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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