Inox Group SWOT Analysis, Competitors & USP

INOX Group

Broadcasting & Cables

Media & Entertainment

Live the Movie

Rich overall experience

Film exhibition customers

Metros and Tier 1 Semi-urban areas

Experience lifestyle

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Inox Group. Strengths are:

1. Controls  the largest multiplex screen capacity in India with over60 properties, nearly 250 screens spread across Indian cities

2. One of the highest market share, Market capitalization in India
3. INOX was also chosen post a nationwide tender to design, construct and operate the prestigious multiplex in Goa that hosts the International Film Festival of India.
4. State of the art facilities in terms of modern projection and acoustic systems, interiors of international standards, stadium styled high back seating with cup holder arm-rests, high levels of hygiene, varied theatre food, a selection of Hindi, English and regional movies

5. Top of the mind brand recall and excellent customer services offered

Here are the weaknesses in the Inox Group SWOT Analysis:

1. Low presence in Tier-2 towns and also margins affected by piracy
2. Increasing competition means market share and margins are limited

Following are the Opportunities in Inox Group SWOT Analysis:

1. Tying alliances for  100% Digitization
2. Focus on rising Tier-2 towns

3. More international tie-ups and special screenings to tap customers

The threats in the SWOT Analysis of Inox Group are as mentioned:

1. Rising real estate prices
2. V-O-D and DTH services expanding
3. Early release of films on TV

4. Increasing online piracy affects business

Below are the top 3 Inox Group competitors:

1. BIG Cinemas
2. Adlabs
3. PVR