Published in Media & Entertainment category by MBA Skool Team
Saregama India Ltd is one of the leading brands in the media & entertainment sector. Saregama India Ltd SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Saregama India Ltd:
Acquired four reputed South Indian music labels – Sangeetha, Sargam, Pyramid and Sea Records.
Saregama is one of the oldest and the largest record label in India
Saregama has an inventory of more than 70000 songs and 600 cassettes and CDs
Custodian of nearly half of all music ever recorded in India
Saregama provides the largest music repertoire across all genres and languages
Bands and Artists under Saregama umbrella
Purchased tracks remain in the cloud
Saregama now offers its consumer the opportunity to purchase albums online
Above are the strengths in the SWOT Analysis of Saregama India Ltd. The strengths of Saregama India Ltd looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Saregama India Ltd Weaknesses
Intense competition means scope for market expansion is limited
Involves too much capital expenditure
These were the weaknesses in the Saregama India Ltd SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Saregama India Ltd Opportunities
Increased revenue through electronic downloads and ringtones in music industry
Indian television industry is likely to own 41% share in Indian advertising sector
Massive international presence of Indian film industry
Indian Radio and Animation industry is emerging fast
Generate publicity by giving away old tracks/single track from new albums under a CC license
Subscription based streaming services
Create platform to distribute merchandise
Expand its network of music, Get consumers to collaborate
Above we covered the opportunities in Saregama India Ltd SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Saregama India Ltd Threats
Inflated distribution costs
Reduction in volumes due to piracy
Intense rivalry amongst competitors
Publication industry is overcrowded
High Entertainment tax also affects the revenue to some extent
High cost of acquisition of rights
Lacklustre performance of the film industry
Unorganised or unbranded music stores contribute a majority share of the music sales
The threats in the SWOT Analysis of Saregama India Ltd are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Saregama India Ltd SWOT analysis.
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About Saregama India Ltd
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Become a significant film production house, with content aimed at Indian consumers both in the country and around the world
Saregama India Ltd STP
Music Audio business, Publishing and new media, Films business, TV software, Home video and publications business
Production houses, Music Directors, Musicians, Listeners, small time retail music stores, online music stores and artist management
Saregama has evolved into one of India's premier entertainment content companies by creating strong inroads into the production of cinema and television content, digital retailing, aggregation, radio programming and events.
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