Saregama India Ltd SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2030

SWOT Analysis of Saregama India Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Saregama India Ltd

Parent Company

RPG Group


Broadcasting & Cables


Media and Entertainment

Tagline/ Slogan

Soul of India


Become a significant film production house, with content aimed at Indian consumers both in the country and around the world



Music Audio business, Publishing and new media, Films business, TV software, Home video and publications business

Target Group

Production houses, Music Directors, Musicians, Listeners, small time retail music stores, online music stores and artist management


Saregama has evolved into one of India's premier entertainment content companies by creating strong inroads into the production of cinema and television content, digital retailing, aggregation, radio programming and events.

SWOT Analysis


1. Acquired four reputed South Indian music labels – Sangeetha, Sargam, Pyramid and Sea Records.

2. Saregama is one of the oldest and the largest record label in India

3. Saregama has an inventory of more than 70000 songs and 600 cassettes and CDs

4. Custodian of nearly half of all music ever recorded in India

5. Saregama provides the largest music repertoire across all genres and languages

6. Bands and Artists under Saregama umbrella

7. Purchased tracks remain in the cloud

8. Saregama now offers its consumer the opportunity to purchase albums online


1. Intense competition means scope for market expansion is limited

2. Involves too much capital expenditure


1. Increased revenue through electronic downloads and ringtones in music industry

2. Indian television industry is likely to own 41% share in Indian advertising sector

3. Massive international presence of Indian film industry

4. Indian Radio and Animation industry is emerging fast

5. Generate publicity by giving away old tracks/single track from new albums under a CC license

6. Subscription based streaming services

7. Create platform to distribute merchandise

8. Expand its network of music, Get consumers to collaborate


1. Inflated distribution costs

2. Reduction in volumes due to piracy

3. Intense rivalry amongst competitors

4. Publication industry is overcrowded

5. High Entertainment tax also affects the revenue to some extent

6. High cost of acquisition of rights

7. Lacklustre performance of the film industry

8. Unorganised or unbranded music stores contribute a majority share of the music sales



1. Zee Entertainment Enterprises Ltd

2. Eros International Media

3. UTV Software Communications Ltd

4. Inox Leisure Ltd

The table above concludes the Saregama India Ltd SWOT analysis along with its marketing and brand parameters.


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