Doordarshan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Doordarshan analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Doordarshan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Doordarshan to benchmark its business & performance as compared to the competitors and industry. As of 2020, Doordarshan is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Doordarshan competitors and includes Doordarshan target market, segmentation, positioning & Unique Selling Proposition (USP).

Doordarshan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Doordarshan Brand Analysis
Parent Company

Prasar Bharti, Govt of India


Entertainment TV Channel


Media & Entertainment

Tagline/ Slogan

Satyam Shivam Sundaram


Reach and availability in every corner of India

Doordarshan STP
Doordarshan Segmentation

Urban and Rural population, SEC C, D & E

Doordarshan Target Market

All family members, individuals of all ages

Doordarshan Positioning

Single channel caters to all demands

Doordarshan SWOT Analysis
Doordarshan Strengths

Below are the Strengths in the SWOT Analysis of Doordarshan:

1. Legacy
2. Reaches to maximum population especially in remote areas
3. Stand out from all other channels
4. Caters to multiple demands - News, Soaps, Movies, Information, ODIs
5. Carries burden of social responsibility
6. Addresses National Issues
7. National Integration
8. Special programmes to educate farmers
9. Does not need special cable tv connection to watch

Doordarshan Weaknesses

Here are the weaknesses in the Doordarshan SWOT Analysis:

1. Strict rules of channel make programmes less creative
2. Shows are not popular amongst SEC A, B
3. No presence on internet to provide broadcasted programmes
4.Poor quality of programs in terms of creativity and execution

Doordarshan Opportunities

Following are the Opportunities in Doordarshan SWOT Analysis:

1.Need to more vibrant and commercial 
2.Higher investments and more creativity 
3.Buying exclusive rights of major events

Doordarshan Threats

The threats in the SWOT Analysis of Doordarshan are as mentioned:

1. Other private channels catch viewership by showing kind of content audience wants to see like latest movies, sports, daily soaps etc
2. Private channels turning into HD quality are attracting viewers
3. Rigid format of programmes and stringent norms make viewer dispassionate about Doordarshan

Doordarshan Competition

Below are the top 7 Doordarshan competitors:

1. Private GECs
2. Times Now
3. Sony Set Max
4.Star Plus
5.Aaj tak
6.Star News
7.Zee TV

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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