Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Doordarshan analyses the brand by its strengths, weaknesses, opportunities & threats. In Doordarshan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Doordarshan to benchmark its business & performance as compared to the competitors. Doordarshan is one of the leading brands in the media & entertainment sector.
The table below lists the Doordarshan SWOT (Strengths, Weaknesses, Opportunities, Threats), top Doordarshan competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Doordarshan:
1. Legacy 2. Reaches to maximum population especially in remote areas 3. Stand out from all other channels 4. Caters to multiple demands - News, Soaps, Movies, Information, ODIs 5. Carries burden of social responsibility 6. Addresses National Issues 7. National Integration 8. Special programmes to educate farmers 9. Does not need special cable tv connection to watch
Here are the weaknesses in the Doordarshan SWOT Analysis:
1. Strict rules of channel make programmes less creative 2. Shows are not popular amongst SEC A, B 3. No presence on internet to provide broadcasted programmes 4.Poor quality of programs in terms of creativity and execution
Following are the Opportunities in Doordarshan SWOT Analysis:
1.Need to more vibrant and commercial 2.Higher investments and more creativity 3.Buying exclusive rights of major events
The threats in the SWOT Analysis of Doordarshan are as mentioned:
1. Other private channels catch viewership by showing kind of content audience wants to see like latest movies, sports, daily soaps etc 2. Private channels turning into HD quality are attracting viewers 3. Rigid format of programmes and stringent norms make viewer dispassionate about Doordarshan
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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