Doordarshan SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Doordarshan SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Doordarshan, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Doordarshan to benchmark its business & performance as compared to the competitors, and make strategic improvements. Doordarshan is one of the leading brands in the media & entertainment sector.

The article below lists the Doordarshan SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Doordarshan SWOT Analysis:

SWOT Analysis of Doordarshan

For Doordarshan, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Doordarshan Strengths

The strengths of Doordarshan looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Doordarshan :

1. Legacy
2. Reaches to maximum population especially in remote areas
3. Stand out from all other channels
4. Caters to multiple demands - News, Soaps, Movies, Information, ODIs
5. Carries burden of social responsibility
6. Addresses National Issues
7. National Integration
8. Special programmes to educate farmers
9. Does not need special cable tv connection to watch

Doordarshan Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Doordarshan SWOT Analysis:

1. Strict rules of channel make programmes less creative
2. Shows are not popular amongst SEC A, B
3. No presence on internet to provide broadcasted programmes
4.Poor quality of programs in terms of creativity and execution

Doordarshan Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Doordarshan SWOT Analysis:

1.Need to more vibrant and commercial 
2.Higher investments and more creativity 
3.Buying exclusive rights of major events

Doordarshan Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Doordarshan are as mentioned:

1. Other private channels catch viewership by showing kind of content audience wants to see like latest movies, sports, daily soaps etc
2. Private channels turning into HD quality are attracting viewers
3. Rigid format of programmes and stringent norms make viewer dispassionate about Doordarshan

Doordarshan Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Doordarshan:

1. Private GECs
2. Times Now
3. Sony Set Max
4.Star Plus
5.Aaj tak
6.Star News
7.Zee TV

Hence this concludes the Doordarshan SWOT analysis.

Continue reading more about the brand/company.

About Doordarshan

Doordarshan Overview
Parent Company

Prasar Bharti, Govt of India


Entertainment TV Channel


Media & Entertainment

Tagline/ Slogan

Satyam Shivam Sundaram


Reach and availability in every corner of India

Doordarshan STP

Urban and Rural population, SEC C, D & E

Target Market

All family members, individuals of all ages


Single channel caters to all demands

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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