Published in Media & Entertainment category by MBA Skool Team
Doordarshan is one of the leading brands in the media & entertainment sector. Doordarshan SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Doordarshan:
Reaches to maximum population especially in remote areas
Stand out from all other channels
Caters to multiple demands - News, Soaps, Movies, Information, ODIs
Carries burden of social responsibility
Addresses National Issues
Special programmes to educate farmers
Does not need special cable tv connection to watch
Above are the strengths in the SWOT Analysis of Doordarshan. The strengths of Doordarshan looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Strict rules of channel make programmes less creative
Shows are not popular amongst SEC A, B
No presence on internet to provide broadcasted programmes
Poor quality of programs in terms of creativity and execution
These were the weaknesses in the Doordarshan SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Need to more vibrant and commercial
Higher investments and more creativity
Buying exclusive rights of major events
Above we covered the opportunities in Doordarshan SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Other private channels catch viewership by showing kind of content audience wants to see like latest movies, sports, daily soaps etc
Private channels turning into HD quality are attracting viewers
Rigid format of programmes and stringent norms make viewer dispassionate about Doordarshan
The threats in the SWOT Analysis of Doordarshan are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Doordarshan SWOT analysis.
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