Doordarshan SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 7042

SWOT Analysis of Doordarshan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Prasar Bharti, Govt of India


Entertainment TV Channel


Media & Entertainment

Tagline/ Slogan

Satyam Shivam Sundaram


Reach and availability in every corner of India

Doordarshan STP


Urban and Rural population, SEC C, D & E

Target Group

All family members, individuals of all ages


Single channel caters to all demands

Doordarshan SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Doordarshan :

1. Legacy
2. Reaches to maximum population especially in remote areas
3. Stand out from all other channels
4. Caters to multiple demands - News, Soaps, Movies, Information, ODIs
5. Carries burden of social responsibility
6. Addresses National Issues
7. National Integration
8. Special programmes to educate farmers
9. Does not need special cable tv connection to watch


1. Strict rules of channel make programmes less creative
2. Shows are not popular amongst SEC A, B
3. No presence on internet to provide broadcasted programmes
4.Poor quality of programs in terms of creativity and execution


1.Need to more vibrant and commercial 
2.Higher investments and more creativity 
3.Buying exclusive rights of major events


1. Other private channels catch viewership by showing kind of content audience wants to see like latest movies, sports, daily soaps etc
2. Private channels turning into HD quality are attracting viewers
3. Rigid format of programmes and stringent norms make viewer dispassionate about Doordarshan

Doordarshan Competition


Below are the 7 main Doordarshan competitors :

1. Private GECs
2. Times Now
3. Sony Set Max
4.Star Plus
5.Aaj tak
6.Star News
7.Zee TV

The brandguide table above concludes the Doordarshan SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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