Playmates Toys SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Playmates Toys analyses the brand by its strengths, weaknesses, opportunities & threats. In Playmates Toys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Playmates Toys to benchmark its business & performance as compared to the competitors. Playmates Toys is one of the leading brands in the media & entertainment sector.

The table below lists the Playmates Toys SWOT (Strengths, Weaknesses, Opportunities, Threats), top Playmates Toys competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Playmates Toys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Playmates Toys Brand Analysis
Parent Company

Playmates Toys


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



Licensed popular character toys

Playmates Toys STP

Popular toys and games for kids

Target Group

Children (4-12 years)


Popular iconic action toys for children

SWOT Analysis of Playmates Toys
Playmates Toys Strengths

Below are the Strengths in the SWOT Analysis of Playmates Toys:

1. Has association with Nickelodeon for their teenage mutant ninja turtles
2. ‘Heart for Heart girls’ dolls series is an attempt towards world peace and unity
3. User friendly website with presence at leading e-tailers
4. Many popular licensed characters like TMNT, Terminator, Garfield, Disney etc

5. Available at all multi-brand retail toy stores

Playmates Toys Weaknesses

Here are the weaknesses in the Playmates Toys SWOT Analysis:

1. Focus on developing toys based on licensed characters, too much dependence
2. Limited global reach and less marketing

Playmates Toys Opportunities

Following are the Opportunities in Playmates Toys SWOT Analysis:

1. With ‘Heart for Heart’ dolls, it can capture local markets in Asian and African countries as substitute to the Barbie doll
2. Can explore characters other than ninja turtles for boys

Playmates Toys Threats

The threats in the SWOT Analysis of Playmates Toys are as mentioned:

1. No exclusivity for license on characters
2. Intense competition

3. Economic fluctuation and unfavorable govt policies

Playmates Toys Competition
Playmates Toys Competitors

Below are the top 3 competitors of Playmates Toys:

3.Jakks Pacific

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Playmates Toys. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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