Published in Media & Entertainment category by MBA Skool Team
Playmates Toys is one of the leading brands in the media & entertainment sector. Playmates Toys SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Playmates Toys:
Has association with Nickelodeon for their teenage mutant ninja turtles
‘Heart for Heart girls’ dolls series is an attempt towards world peace and unity
User friendly website with presence at leading e-tailers
Many popular licensed characters like TMNT, Terminator, Garfield, Disney etc
Available at all multi-brand retail toy stores
Above are the strengths in the SWOT Analysis of Playmates Toys. The strengths of Playmates Toys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Playmates Toys Weaknesses
Focus on developing toys based on licensed characters, too much dependence
Limited global reach and less marketing
These were the weaknesses in the Playmates Toys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Playmates Toys Opportunities
With ‘Heart for Heart’ dolls, it can capture local markets in Asian and African countries as substitute to the Barbie doll
Can explore characters other than ninja turtles for boys
Above we covered the opportunities in Playmates Toys SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Playmates Toys Threats
No exclusivity for license on characters
Economic fluctuation and unfavorable govt policies
The threats in the SWOT Analysis of Playmates Toys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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