Xiaomi Redmi SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Xiaomi Redmi analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors and industry. As of 2020, Xiaomi Redmi is one of the leading brands in the mobile handsets sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Xiaomi Redmi competitors and includes Xiaomi Redmi target market, segmentation, positioning & Unique Selling Proposition (USP).

Xiaomi Redmi SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Xiaomi Redmi Brand Analysis
Parent Company





Mobile Handsets

Tagline/ Slogan

“Accelerate your life”


Low price tag

Xiaomi Redmi STP
Xiaomi Redmi Segmentation

Smart touch phones

Xiaomi Redmi Target Market

Middle and lower middle class people

Xiaomi Redmi Positioning

Budget Smartphone

Xiaomi Redmi SWOT Analysis
Xiaomi Redmi Strengths

Below are the Strengths in the SWOT Analysis of Xiaomi Redmi:

1. Budget Smartphone launched via flash sale model

2. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage

3.  Special launch of limited edition 16 GB storage and 2GB RAM phones

4. Offers sharpest and best display among its competitor phones

5. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures

6. Price has been a great strength for xiaomi models 

Xiaomi Redmi Weaknesses

Here are the weaknesses in the Xiaomi Redmi SWOT Analysis:

1. Perception of the brand is still not at par with samsung, lg etc

Xiaomi Redmi Opportunities

Following are the Opportunities in Xiaomi Redmi SWOT Analysis:

1. Improve upon by increasing display size, and making phone lighter as compared to competitors

2. Include latest OS with regular updates

Xiaomi Redmi Threats

The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned:

1. Many competitors in same price tag segment

2. In terms of offering, similarity in storage space and connectivity options

Xiaomi Redmi Competition

Below are the top 4 Xiaomi Redmi competitors:

1. Motorola Moto
2. Lenovo
3. Lava
4. Micromax

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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