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Xiaomi Redmi SWOT Analysis

Here is a detailed SWOT analysis of Xiaomi Redmi covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Mobile Handsets category Read time:

Xiaomi Redmi Strengths

  1. Budget Smartphone launched via flash sale model
  2. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage
  3. Special launch of limited edition 16 GB storage and 2GB RAM phones
  4. Offers sharpest and best display among its competitor phones
  5. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures
  6. Price has been a great strength for xiaomi models 

Above are the strengths in the SWOT Analysis of Xiaomi Redmi. The strengths of Xiaomi Redmi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Xiaomi Redmi Weaknesses

  1. Perception of the brand is still not at par with samsung, lg etc

These were the weaknesses in the Xiaomi Redmi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Xiaomi Redmi Opportunities

  1. Improve upon by increasing display size, and making phone lighter as compared to competitors
  2. Include latest OS with regular updates

Above we covered the opportunities in Xiaomi Redmi SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Xiaomi Redmi Threats

  1. Many competitors in same price tag segment
  2. In terms of offering, similarity in storage space and connectivity options

The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Xiaomi Redmi SWOT analysis.

Read Similar SWOT analysis

About Xiaomi Redmi

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Xiaomi Redmi Overview
Parent Company

Xiaomi
Category

Smartphones
Sector

Mobile Handsets
Tagline/ Slogan

“Accelerate your life”
USP

Low price tag
Xiaomi Redmi STP
Segmentation

Smart touch phones
Target Market

Middle and lower middle class people
Positioning

Budget Smartphone


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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