SWOT Analysis of Xiaomi Redmi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Xiaomi Redmi |
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Parent Company |
Xiaomi |
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Category |
Smartphones |
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Sector |
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Tagline/ Slogan |
“Accelerate your life” |
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USP |
Low price tag |
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Xiaomi Redmi STP |
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Segment |
Smart touch phones |
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Target Group |
Middle and lower middle class people |
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Positioning |
Budget Smartphone |
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Xiaomi Redmi SWOT Analysis |
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Strengths |
1. Budget Smartphone launched via flash sale model 2. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage 3. Special launch of limited edition 16 GB storage and 2GB RAM phones 4. Offers sharpest and best display among its competitor phones 5. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures 6. Price has been a great strength for xiaomi models |
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Weaknesses |
1. Perception of the brand is still not at par with samsung, lg etc |
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Opportunities |
1. Improve upon by increasing display size, and making phone lighter as compared to competitors 2. Include latest OS with regular updates |
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Threats |
1. Many competitors in same price tag segment 2. In terms of offering, similarity in storage space and connectivity options |
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Xiaomi Redmi Competition |
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Competitors |
1. Motorola Moto |
The brandguide table above concludes the Xiaomi Redmi SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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