Xiaomi Redmi SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Xiaomi Redmi SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Xiaomi Redmi, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors, and make strategic improvements. Xiaomi Redmi is one of the leading brands in the mobile handsets sector.

The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Xiaomi Redmi SWOT Analysis:

SWOT Analysis of Xiaomi Redmi

For Xiaomi Redmi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Xiaomi Redmi Strengths

The strengths of Xiaomi Redmi looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi :

1. Budget Smartphone launched via flash sale model

2. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage

3.  Special launch of limited edition 16 GB storage and 2GB RAM phones

4. Offers sharpest and best display among its competitor phones

5. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures

6. Price has been a great strength for xiaomi models 

Xiaomi Redmi Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis:

1. Perception of the brand is still not at par with samsung, lg etc

Xiaomi Redmi Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Xiaomi Redmi SWOT Analysis:

1. Improve upon by increasing display size, and making phone lighter as compared to competitors

2. Include latest OS with regular updates

Xiaomi Redmi Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned:

1. Many competitors in same price tag segment

2. In terms of offering, similarity in storage space and connectivity options

Xiaomi Redmi Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Xiaomi Redmi:

1. Motorola Moto
2. Lenovo
3. Lava
4. Micromax

Hence this concludes the Xiaomi Redmi SWOT analysis.

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About Xiaomi Redmi

Xiaomi Redmi Overview
Parent Company





Mobile Handsets

Tagline/ Slogan

“Accelerate your life”


Low price tag

Xiaomi Redmi STP

Smart touch phones

Target Market

Middle and lower middle class people


Budget Smartphone

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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