Xiaomi Redmi SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 11168

SWOT analysis of Xiaomi Redmi analyses the brand/company with its strengths, weaknesses, opportunities & threats. Xiaomi Redmi is one of the leading brands in the mobile handsets sector. In addition to SWOT Analysis, the table below also lists the top Xiaomi Redmi competitors and elaborates Xiaomi Redmi segmentation, targeting, positioning & USP.

Xiaomi Redmi

Parent Company

Xiaomi

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

“Accelerate your life”

USP

Low price tag

Xiaomi Redmi STP

Segment

Smart touch phones

Target Group

Middle and lower middle class people

Positioning

Budget Smartphone

Xiaomi Redmi SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Xiaomi Redmi. Strengths are:

1. Budget Smartphone launched via flash sale model

2. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage

3.  Special launch of limited edition 16 GB storage and 2GB RAM phones

4. Offers sharpest and best display among its competitor phones

5. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures

6. Price has been a great strength for xiaomi models 

Weaknesses

Here are the weaknesses in the Xiaomi Redmi SWOT Analysis:

1. Perception of the brand is still not at par with samsung, lg etc

Opportunities

Following are the Opportunities in Xiaomi Redmi SWOT Analysis:

1. Improve upon by increasing display size, and making phone lighter as compared to competitors

2. Include latest OS with regular updates

Threats

The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned:

1. Many competitors in same price tag segment

2. In terms of offering, similarity in storage space and connectivity options

Xiaomi Redmi Competition

Competitors

Below are the top 4 Xiaomi Redmi competitors:

1. Motorola Moto
2. Lenovo
3. Lava
4. Micromax


The brandguide table above concludes the Xiaomi Redmi SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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