Xiaomi Redmi SWOT Analysis
Xiaomi Redmi is one of the leading brands in the mobile handsets sector. Xiaomi Redmi SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Xiaomi Redmi:
Quick Glance:
Xiaomi Redmi Strengths
- Budget Smartphone launched via flash sale model
- Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage
- Special launch of limited edition 16 GB storage and 2GB RAM phones
- Offers sharpest and best display among its competitor phones
- Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures
- Price has been a great strength for xiaomi models
Above are the strengths in the SWOT Analysis of Xiaomi Redmi. The strengths of Xiaomi Redmi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Xiaomi Redmi Weaknesses
- Perception of the brand is still not at par with samsung, lg etc
These were the weaknesses in the Xiaomi Redmi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Xiaomi Redmi Opportunities
- Improve upon by increasing display size, and making phone lighter as compared to competitors
- Include latest OS with regular updates
Above we covered the opportunities in Xiaomi Redmi SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Xiaomi Redmi Threats
- Many competitors in same price tag segment
- In terms of offering, similarity in storage space and connectivity options
The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Xiaomi Redmi SWOT analysis.
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About Xiaomi Redmi
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Xiaomi Redmi Overview | |
|---|---|
| Parent Company |
Xiaomi |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
“Accelerate your life” |
| USP |
Low price tag |
| Xiaomi Redmi STP | |
| Segmentation |
Smart touch phones |
| Target Market |
Middle and lower middle class people |
| Positioning |
Budget Smartphone |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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