Xiaomi Redmi SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 12935

SWOT analysis of Xiaomi Redmi analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors and industry. Xiaomi Redmi is one of the leading brands in the mobile handsets sector. The table below also lists the top Xiaomi Redmi competitors and elaborates Xiaomi Redmi market segmentation, target group, positioning & Unique Selling Proposition (USP).

Xiaomi Redmi SWOT, Competitors, Marketing STP & Brand analysis Table
Xiaomi Redmi Brand Analysis
Parent Company





Mobile Handsets

Tagline/ Slogan

“Accelerate your life”


Low price tag

Xiaomi Redmi STP

Smart touch phones

Target Group

Middle and lower middle class people


Budget Smartphone

Xiaomi Redmi SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Xiaomi Redmi. Strengths are:

1. Budget Smartphone launched via flash sale model

2. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage

3.  Special launch of limited edition 16 GB storage and 2GB RAM phones

4. Offers sharpest and best display among its competitor phones

5. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures

6. Price has been a great strength for xiaomi models 


Here are the weaknesses in the Xiaomi Redmi SWOT Analysis:

1. Perception of the brand is still not at par with samsung, lg etc


Following are the Opportunities in Xiaomi Redmi SWOT Analysis:

1. Improve upon by increasing display size, and making phone lighter as compared to competitors

2. Include latest OS with regular updates


The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned:

1. Many competitors in same price tag segment

2. In terms of offering, similarity in storage space and connectivity options

Xiaomi Redmi Competition

Below are the top 4 Xiaomi Redmi competitors:

1. Motorola Moto
2. Lenovo
3. Lava
4. Micromax

The brandguide table above concludes the Xiaomi Redmi SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: