Xiaomi Redmi SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 10006

SWOT Analysis of Xiaomi Redmi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Xiaomi Redmi

Parent Company





Mobile Handsets

Tagline/ Slogan

“Accelerate your life”


Low price tag

Xiaomi Redmi STP


Smart touch phones

Target Group

Middle and lower middle class people


Budget Smartphone

Xiaomi Redmi SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Xiaomi Redmi :

1. Budget Smartphone launched via flash sale model

2. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage

3.  Special launch of limited edition 16 GB storage and 2GB RAM phones

4. Offers sharpest and best display among its competitor phones

5. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures

6. Price has been a great strength for xiaomi models 


1. Perception of the brand is still not at par with samsung, lg etc


1. Improve upon by increasing display size, and making phone lighter as compared to competitors

2. Include latest OS with regular updates


1. Many competitors in same price tag segment

2. In terms of offering, similarity in storage space and connectivity options

Xiaomi Redmi Competition


Below are the 4 main Xiaomi Redmi competitors :

1. Motorola Moto
2. Lenovo
3. Lava
4. Micromax

The brandguide table above concludes the Xiaomi Redmi SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: