Blackberry Bold SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Blackberry Bold analyses the brand by its strengths, weaknesses, opportunities & threats. In Blackberry Bold SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Blackberry Bold to benchmark its business & performance as compared to the competitors. Blackberry Bold is one of the leading brands in the mobile handsets sector.

The table below lists the Blackberry Bold SWOT (Strengths, Weaknesses, Opportunities, Threats), top Blackberry Bold competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Blackberry Bold SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Blackberry Bold Brand Analysis
Parent Company

Research in Motion




Mobile Handsets

Tagline/ Slogan

Do more- faster


Business Phones with Multimedia functions, Blackberry Messenger(BBM)

Blackberry Bold STP

Medium-High end Business phones market

Target Group

From Executives to College youth, Political personalities especially Abroad


Once businessmen's novelty has now become the fancy of a common man with "we're the blackberry boys" ad campaign that they are the new age smart phones

SWOT Analysis of Blackberry Bold
Blackberry Bold Strengths

Below are the Strengths in the SWOT Analysis of Blackberry Bold:

1.Secured Encrypted Mailing hence used by FBI, CIA, White house, Banks
2.BB Appstore has decent amount of Applications
3.Strong brand loyalty

Blackberry Bold Weaknesses

Here are the weaknesses in the Blackberry Bold SWOT Analysis:

1.Weaker multimedia functions, lack of FM radio , Poor battery life 
2.High Cost 3.Need of an expensive BB data plan in order to access internet

Blackberry Bold Opportunities

Following are the Opportunities in Blackberry Bold SWOT Analysis:

1.WIth aggressive marketing and inclusion of multimedia functions, BB has managed to capture good share in the smart phones segment
2.More urban market to tap

Blackberry Bold Threats

The threats in the SWOT Analysis of Blackberry Bold are as mentioned:

1.Cheaper Nokia E-series and the Multi OS application Whatsapp replacing BBM's exclusivity

Blackberry Bold Competition
Blackberry Bold Competitors

Below are the top 2 competitors of Blackberry Bold:

1.Nokia E-series
2.Samsung Galaxy Pro

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Blackberry Bold. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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