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Nokia E-Series SWOT Analysis

Published by MBA Skool Team in Mobile Handsets category Last Updated: November 03, 2023Read time:

Here is a detailed SWOT analysis of Nokia E-Series covering strengths, weaknesses, opportunities and threats.

Nokia E-Series Strengths

  1. Successful E series phones
  2. Good quality and features
  3. Strong brand name and excellent distribution

Above are the strengths in the SWOT Analysis of Nokia E-Series. The strengths of Nokia E-Series looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Nokia E-Series Weaknesses

  1. All E Series models are similar
  2. Declining market share

These were the weaknesses in the Nokia E-Series SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Nokia E-Series Opportunities

  1. Redeem it's hold in the smart phone market which it has never properly addressed in the past
  2. Better advertising and price competitiveness

Above we covered the opportunities in Nokia E-Series SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Nokia E-Series Threats

  1. People are more focusing on OS than on brands and Symbian 3 has got bad publicity since launch
  2. Low end competitors with similar features at a lower price

The threats in the SWOT Analysis of Nokia E-Series are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Nokia E-Series SWOT analysis.

About Nokia E-Series

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Nokia E-Series Overview
Parent Company





Mobile Handsets

Tagline/ Slogan

Connecting People; Success does not need a desk, make it everywhere you go


A Nokia branded business phone

Nokia E-Series STP

Mid-High end Business-cum-Smart phones

Target Market

Business professionals aged 25 - 50 with upper middle class income


A device which could serve a dual purpose of entertainment as well as business with it's unique design of fitting in a keypad.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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