Blackberry Bold SWOT Analysis

Published in Mobile Handsets category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of Blackberry Bold covering strengths, weaknesses, opportunities and threats.

Blackberry Bold Strengths

  1. Secured Encrypted Mailing hence used by FBI, CIA, White house, Banks
  2. BB Appstore has decent amount of Applications
  3. Strong brand loyalty

Above are the strengths in the SWOT Analysis of Blackberry Bold. The strengths of Blackberry Bold looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Blackberry Bold Weaknesses

  1. Weaker multimedia functions, lack of FM radio , Poor battery life
  2. High Cost 3.Need of an expensive BB data plan in order to access internet

These were the weaknesses in the Blackberry Bold SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Blackberry Bold Opportunities

  1. WIth aggressive marketing and inclusion of multimedia functions, BB has managed to capture good share in the smart phones segment
  2. More urban market to tap

Above we covered the opportunities in Blackberry Bold SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Blackberry Bold Threats

  1. Cheaper Nokia E-series and the Multi OS application Whatsapp replacing BBM's exclusivity

The threats in the SWOT Analysis of Blackberry Bold are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Blackberry Bold SWOT analysis.

Continue reading more about the brand/company.

About Blackberry Bold

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Blackberry Bold Overview
Parent Company

Research in Motion

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Do more- faster

USP

Business Phones with Multimedia functions, Blackberry Messenger(BBM)

Blackberry Bold STP
Segmentation

Medium-High end Business phones market

Target Market

From Executives to College youth, Political personalities especially Abroad

Positioning

Once businessmen's novelty has now become the fancy of a common man with "we're the blackberry boys" ad campaign that they are the new age smart phones


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Blackberry Bold. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin