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  3. Vertu SWOT Analysis

Vertu SWOT Analysis

Published in Mobile Handsets category by MBA Skool Team Last Updated: December 29, 2023Reading time:

Here is a detailed SWOT analysis of Vertu covering strengths, weaknesses, opportunities and threats.

Vertu Strengths

  1. Premium positioning coupled with its unique designs
  2. Exclusive services to owners like Vertu Concierge etc
  3. High quality and handmade craft phones
  4. High quality advertising through niche luxury magazines
  5. The phones have a high popularity in Russia, Asia and Middle East

Above are the strengths in the SWOT Analysis of Vertu. The strengths of Vertu looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Vertu Weaknesses

  1. Phones are comparatively underpowered technically
  2. Vertu phones have been described as "tasteless trash" by Wired Magazine
  3. High production costs and lower functional benefits

These were the weaknesses in the Vertu SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Vertu Opportunities

  1. Changing consumer lifestyles and increased spending on luxury products
  2. Shift to Android OS from Symbian for better operating performances
  3. New business opportunities in emerging economies

Above we covered the opportunities in Vertu SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Vertu Threats

  1. Counterfeit products being sold
  2. Competition from other mainstream phone makers

The threats in the SWOT Analysis of Vertu are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Vertu SWOT analysis.

About Vertu

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Vertu Overview
Parent Company





Mobile Handsets

Tagline/ Slogan

Life beautifully arranged


Luxury mobile phones with unique services

Vertu STP

Luxury mobile phones

Target Market

High networth individuals


Luxury phones

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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