Dell Mobiles SWOT Analysis

Published in Mobile Handsets category by MBA Skool Team

Here is a detailed SWOT analysis of Dell Mobiles covering strengths, weaknesses, opportunities and threats.

Dell Mobiles Strengths

  1. Windows 7 Platform
  2. Good build Quality
  3. Android OS

Above are the strengths in the SWOT Analysis of Dell Mobiles. The strengths of Dell Mobiles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dell Mobiles Weaknesses

  1. Higher price, fewer option of handsets
  2. Windows 7 is yet to anchor in mobile OS market
  3. Cheaper and more options available from competitors

These were the weaknesses in the Dell Mobiles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dell Mobiles Opportunities

  1. To capture the emerging market ofWindows 7 mobile phones

Above we covered the opportunities in Dell Mobiles SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dell Mobiles Threats

  1. Lack of Aggressive marketing
  2. Window 7 is a comparatively new platform

The threats in the SWOT Analysis of Dell Mobiles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Dell Mobiles SWOT analysis.

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About Dell Mobiles

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dell Mobiles Overview
Parent Company

Dell

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Power to do more

USP

Windows 7 Mobile OS , Bridging the gap between Tabs and smart phones

Dell Mobiles STP
Segmentation

Mid-High End smart phones

Target Market

Businessmen, Young professionals

Positioning

Most of these phones lie in between Smart phones and Tablet PCs


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Dell Mobiles. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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