Published in Mobile Handsets category by MBA Skool Team
Dell Mobiles is one of the leading brands in the mobile handsets sector. Dell Mobiles SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dell Mobiles:
Above are the strengths in the SWOT Analysis of Dell Mobiles. The strengths of Dell Mobiles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dell Mobiles Weaknesses
Higher price, fewer option of handsets
Windows 7 is yet to anchor in mobile OS market
Cheaper and more options available from competitors
These were the weaknesses in the Dell Mobiles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dell Mobiles Opportunities
To capture the emerging market ofWindows 7 mobile phones
Above we covered the opportunities in Dell Mobiles SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dell Mobiles Threats
Lack of Aggressive marketing
Window 7 is a comparatively new platform
The threats in the SWOT Analysis of Dell Mobiles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Windows 7 Mobile OS , Bridging the gap between Tabs and smart phones
Dell Mobiles STP
Mid-High End smart phones
Businessmen, Young professionals
Most of these phones lie in between Smart phones and Tablet PCs
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