Dell Mobiles SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Dell Mobiles, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dell Mobiles to benchmark its business & performance as compared to the competitors, and make strategic improvements. Dell Mobiles is one of the leading brands in the mobile handsets sector.
The article below lists the Dell Mobiles SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Dell Mobiles SWOT Analysis:
In this article:
For Dell Mobiles, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Dell Mobiles looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Dell Mobiles :
1.Windows 7 Platform
2.Good build Quality
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dell Mobiles SWOT Analysis:
1.Higher price, fewer option of handsets
2.Windows 7 is yet to anchor in mobile OS market
3.Cheaper and more options available from competitors
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dell Mobiles SWOT Analysis:
1.To capture the emerging market of Windows 7 mobile phones
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dell Mobiles are as mentioned:
1.Lack of Aggressive marketing
2.Window 7 is a comparatively new platform
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Dell Mobiles:
3.Nokia N series
Hence this concludes the Dell Mobiles SWOT analysis.
Continue reading more about the brand/company.
|Dell Mobiles Overview|
Power to do more
Windows 7 Mobile OS , Bridging the gap between Tabs and smart phones
|Dell Mobiles STP|
Mid-High End smart phones
Businessmen, Young professionals
Most of these phones lie in between Smart phones and Tablet PCs
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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