Dell Mobiles SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 3321

SWOT analysis of Dell Mobiles analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dell Mobiles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dell Mobiles to benchmark its business & performance as compared to the competitors and industry. Dell Mobiles is one of the leading brands in the mobile handsets sector. The table below also lists the top Dell Mobiles competitors and elaborates Dell Mobiles market segmentation, target group, positioning & Unique Selling Proposition (USP).

Dell Mobiles SWOT, Competitors, Marketing STP & Brand analysis Table
Dell Mobiles Brand Analysis
Parent Company





Mobile Handsets

Tagline/ Slogan

Power to do more


Windows 7 Mobile OS , Bridging the gap between Tabs and smart phones

Dell Mobiles STP

Mid-High End smart phones

Target Group

Businessmen, Young professionals


Most of these phones lie in between Smart phones and Tablet PCs

Dell Mobiles SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dell Mobiles. Strengths are:

1.Windows 7 Platform
2.Good build Quality
3.Android OS


Here are the weaknesses in the Dell Mobiles SWOT Analysis:

1.Higher price, fewer option of handsets
2.Windows 7 is yet to anchor in mobile OS market
3.Cheaper and more options available from competitors


Following are the Opportunities in Dell Mobiles SWOT Analysis:

1.To capture the emerging market of  Windows 7 mobile phones


The threats in the SWOT Analysis of Dell Mobiles are as mentioned:

1.Lack of Aggressive marketing
2.Window 7 is a comparatively new platform

Dell Mobiles Competition

Below are the top 4 Dell Mobiles competitors:

1.Samsung Galaxy
2.Nokia E-series
3.Nokia N series
4.HTC Android

The brandguide table above concludes the Dell Mobiles SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dell Mobiles. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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