Dell Mobiles SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Dell Mobiles SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Dell Mobiles, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dell Mobiles to benchmark its business & performance as compared to the competitors, and make strategic improvements. Dell Mobiles is one of the leading brands in the mobile handsets sector.

The article below lists the Dell Mobiles SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Dell Mobiles SWOT Analysis:

SWOT Analysis of Dell Mobiles

For Dell Mobiles, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Dell Mobiles Strengths

The strengths of Dell Mobiles looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Dell Mobiles :

1.Windows 7 Platform
2.Good build Quality
3.Android OS

Dell Mobiles Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dell Mobiles SWOT Analysis:

1.Higher price, fewer option of handsets
2.Windows 7 is yet to anchor in mobile OS market
3.Cheaper and more options available from competitors

Dell Mobiles Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dell Mobiles SWOT Analysis:

1.To capture the emerging market of  Windows 7 mobile phones

Dell Mobiles Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dell Mobiles are as mentioned:

1.Lack of Aggressive marketing
2.Window 7 is a comparatively new platform

Dell Mobiles Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Dell Mobiles:

1.Samsung Galaxy
2.Nokia E-series
3.Nokia N series
4.HTC Android

Hence this concludes the Dell Mobiles SWOT analysis.

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About Dell Mobiles

Dell Mobiles Overview
Parent Company





Mobile Handsets

Tagline/ Slogan

Power to do more


Windows 7 Mobile OS , Bridging the gap between Tabs and smart phones

Dell Mobiles STP

Mid-High End smart phones

Target Market

Businessmen, Young professionals


Most of these phones lie in between Smart phones and Tablet PCs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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