Dell Mobiles SWOT Analysis, Competitors & USP
SWOT analysis of Dell Mobiles analyses the brand by its strengths, weaknesses, opportunities & threats. In Dell Mobiles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dell Mobiles to benchmark its business & performance as compared to the competitors. Dell Mobiles is one of the leading brands in the mobile handsets sector.
The table below lists the Dell Mobiles SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dell Mobiles competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Dell Mobiles Brand Analysis | |
|---|---|
| Parent Company |
Dell |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Power to do more |
| USP |
Windows 7 Mobile OS , Bridging the gap between Tabs and smart phones |
| Dell Mobiles STP | |
| Segment |
Mid-High End smart phones |
| Target Group |
Businessmen, Young professionals |
| Positioning |
Most of these phones lie in between Smart phones and Tablet PCs |
| SWOT Analysis of Dell Mobiles | |
| Dell Mobiles Strengths |
Below are the Strengths in the SWOT Analysis of Dell Mobiles: 1.Windows 7 Platform |
| Dell Mobiles Weaknesses |
Here are the weaknesses in the Dell Mobiles SWOT Analysis: 1.Higher price, fewer option of handsets |
| Dell Mobiles Opportunities |
Following are the Opportunities in Dell Mobiles SWOT Analysis: 1.To capture the emerging market of Windows 7 mobile phones |
| Dell Mobiles Threats |
The threats in the SWOT Analysis of Dell Mobiles are as mentioned: 1.Lack of Aggressive marketing |
| Dell Mobiles Competition | |
| Dell Mobiles Competitors |
Below are the top 4 competitors of Dell Mobiles: 1.Samsung Galaxy |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dell Mobiles. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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