Dell Mobiles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Dell Mobiles analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dell Mobiles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dell Mobiles to benchmark its business & performance as compared to the competitors and industry. Dell Mobiles is one of the leading brands in the mobile handsets sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dell Mobiles competitors and includes Dell Mobiles target market, segmentation, positioning & Unique Selling Proposition (USP).

Dell Mobiles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dell Mobiles Brand Analysis
Parent Company





Mobile Handsets

Tagline/ Slogan

Power to do more


Windows 7 Mobile OS , Bridging the gap between Tabs and smart phones

Dell Mobiles STP
Dell Mobiles Segmentation

Mid-High End smart phones

Dell Mobiles Target Market

Businessmen, Young professionals

Dell Mobiles Positioning

Most of these phones lie in between Smart phones and Tablet PCs

Dell Mobiles SWOT Analysis
Dell Mobiles Strengths

Below are the Strengths in the SWOT Analysis of Dell Mobiles:

1.Windows 7 Platform
2.Good build Quality
3.Android OS

Dell Mobiles Weaknesses

Here are the weaknesses in the Dell Mobiles SWOT Analysis:

1.Higher price, fewer option of handsets
2.Windows 7 is yet to anchor in mobile OS market
3.Cheaper and more options available from competitors

Dell Mobiles Opportunities

Following are the Opportunities in Dell Mobiles SWOT Analysis:

1.To capture the emerging market of  Windows 7 mobile phones

Dell Mobiles Threats

The threats in the SWOT Analysis of Dell Mobiles are as mentioned:

1.Lack of Aggressive marketing
2.Window 7 is a comparatively new platform

Dell Mobiles Competition

Below are the top 4 Dell Mobiles competitors:

1.Samsung Galaxy
2.Nokia E-series
3.Nokia N series
4.HTC Android

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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