Dell Mobiles SWOT Analysis
Dell Mobiles is one of the leading brands in the mobile handsets sector. Dell Mobiles SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dell Mobiles:
Quick Glance:
Dell Mobiles Strengths
- Windows 7 Platform
- Good build Quality
- Android OS
Above are the strengths in the SWOT Analysis of Dell Mobiles. The strengths of Dell Mobiles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dell Mobiles Weaknesses
- Higher price, fewer option of handsets
- Windows 7 is yet to anchor in mobile OS market
- Cheaper and more options available from competitors
These were the weaknesses in the Dell Mobiles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dell Mobiles Opportunities
- To capture the emerging market ofWindows 7 mobile phones
Above we covered the opportunities in Dell Mobiles SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dell Mobiles Threats
- Lack of Aggressive marketing
- Window 7 is a comparatively new platform
The threats in the SWOT Analysis of Dell Mobiles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Dell Mobiles SWOT analysis.
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About Dell Mobiles
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Dell Mobiles Overview | |
|---|---|
| Parent Company |
Dell |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Power to do more |
| USP |
Windows 7 Mobile OS , Bridging the gap between Tabs and smart phones |
| Dell Mobiles STP | |
| Segmentation |
Mid-High End smart phones |
| Target Market |
Businessmen, Young professionals |
| Positioning |
Most of these phones lie in between Smart phones and Tablet PCs |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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