Vertu SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Vertu SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Vertu, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vertu to benchmark its business & performance as compared to the competitors, and make strategic improvements. Vertu is one of the leading brands in the mobile handsets sector.

The article below lists the Vertu SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Vertu SWOT Analysis:

SWOT Analysis of Vertu

For Vertu, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Vertu Strengths

The strengths of Vertu looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Vertu :

1. Premium positioning coupled with its unique designs
2. Exclusive services to owners like Vertu Concierge etc
3. High quality and handmade craft phones

4. High quality advertising through niche luxury magazines

5. The phones have a high popularity in Russia, Asia and Middle East

Vertu Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Vertu SWOT Analysis:

1. Phones are comparatively underpowered technically
2. Vertu phones have been described as "tasteless trash" by Wired Magazine
3.High production costs and lower functional benefits

Vertu Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Vertu SWOT Analysis:

1.Changing consumer lifestyles and increased spending on luxury products
2.Shift to Android OS from Symbian for better operating performances
3. New business opportunities in emerging economies

Vertu Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Vertu are as mentioned:

1. Counterfeit products being sold
2. Competition from other mainstream phone makers

Vertu Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Vertu:

4.Other mobile and smartphone makers

Hence this concludes the Vertu SWOT analysis.

Continue reading more about the brand/company.

About Vertu

Vertu Overview
Parent Company





Mobile Handsets

Tagline/ Slogan

Life beautifully arranged


Luxury mobile phones with unique services

Vertu STP

Luxury mobile phones

Target Market

High networth individuals


Luxury phones

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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