Published in Mobile Handsets category by MBA Skool Team
Vertu is one of the leading brands in the mobile handsets sector. Vertu SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Vertu:
Premium positioning coupled with its unique designs
Exclusive services to owners like Vertu Concierge etc
High quality and handmade craft phones
High quality advertising through niche luxury magazines
The phones have a high popularity in Russia, Asia and Middle East
Above are the strengths in the SWOT Analysis of Vertu. The strengths of Vertu looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Phones are comparatively underpowered technically
Vertu phones have been described as "tasteless trash" by Wired Magazine
High production costs and lower functional benefits
These were the weaknesses in the Vertu SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Changing consumer lifestyles and increased spending on luxury products
Shift to Android OS from Symbian for better operating performances
New business opportunities in emerging economies
Above we covered the opportunities in Vertu SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Counterfeit products being sold
Competition from other mainstream phone makers
The threats in the SWOT Analysis of Vertu are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Vertu SWOT analysis.
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