Vertu SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Vertu analyses the brand by its strengths, weaknesses, opportunities & threats. In Vertu SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vertu to benchmark its business & performance as compared to the competitors. Vertu is one of the leading brands in the mobile handsets sector.

The table below lists the Vertu SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vertu competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Vertu SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Vertu Brand Analysis
Parent Company





Mobile Handsets

Tagline/ Slogan

Life beautifully arranged


Luxury mobile phones with unique services

Vertu STP

Luxury mobile phones

Target Group

High networth individuals


Luxury phones

SWOT Analysis of Vertu
Vertu Strengths

Below are the Strengths in the SWOT Analysis of Vertu:

1. Premium positioning coupled with its unique designs
2. Exclusive services to owners like Vertu Concierge etc
3. High quality and handmade craft phones

4. High quality advertising through niche luxury magazines

5. The phones have a high popularity in Russia, Asia and Middle East

Vertu Weaknesses

Here are the weaknesses in the Vertu SWOT Analysis:

1. Phones are comparatively underpowered technically
2. Vertu phones have been described as "tasteless trash" by Wired Magazine
3.High production costs and lower functional benefits

Vertu Opportunities

Following are the Opportunities in Vertu SWOT Analysis:

1.Changing consumer lifestyles and increased spending on luxury products
2.Shift to Android OS from Symbian for better operating performances
3. New business opportunities in emerging economies

Vertu Threats

The threats in the SWOT Analysis of Vertu are as mentioned:

1. Counterfeit products being sold
2. Competition from other mainstream phone makers

Vertu Competition
Vertu Competitors

Below are the top 4 competitors of Vertu:

4.Other mobile and smartphone makers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vertu. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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