Teva Pharmaceutical SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Teva Pharmaceutical analyses the brand by its strengths, weaknesses, opportunities & threats. In Teva Pharmaceutical SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Teva Pharmaceutical to benchmark its business & performance as compared to the competitors. Teva Pharmaceutical is one of the leading brands in the pharma and healthcare sector.

The article below lists the Teva Pharmaceutical SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Teva Pharmaceutical SWOT Analysis:

SWOT Analysis of Teva Pharmaceutical

For Teva Pharmaceutical, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Teva Pharmaceutical Strengths

The strengths of Teva Pharmaceutical looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Teva Pharmaceutical :

1. Teva has presence in 60 countries & employs over  46,000 well trained people

2. No.1 generic company in the world with substantial market share

3. Has broadest portfolio of over 1300 molecules in generics

4. Holds patent for world’s largest selling multiple sclerosis drug Copaxone
5. One of the 15 largest pharmaceutical companies worldwid

Teva Pharmaceutical Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Teva Pharmaceutical SWOT Analysis:

1. Discontinued production of major anesthetic drugs

2. Teva gets sustantial revenue from outside U.S which is subjected to macro-economic fluctuations


Teva Pharmaceutical Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Teva Pharmaceutical SWOT Analysis:

1. Consolidation of  Taiyo acquisition

2. Increasing generic market

3. Patents of major drugs are on the verge of expiry

Teva Pharmaceutical Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Teva Pharmaceutical are as mentioned:

1.Stringent marketing & manufacturing regulations

2. Disruption of global supply chain due to changing environment

3. More resourceful companies entering generics market


Teva Pharmaceutical Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Teva Pharmaceutical:

1. Abbott laboratories
2. Merck

3. Acadia pharmaceuticals

4. Bayer Group

Hence this concludes the Teva Pharmaceutical SWOT analysis.

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About Teva Pharmaceutical

Teva Pharmaceutical Overview
Parent Company

Teva Pharmaceutical

Category

Pharmaceutical

Sector

Pharma and Healthcare

Tagline/ Slogan

Live your life; We make quality healthcare accessible around the world

USP

They are largest generic drug maker in the world. They make quality healthcare accessible around the world

Teva Pharmaceutical STP
Segmentation

Generic , branded products and API

Target Group

Healthcare professionals & pharmacists.

Positioning

Teva is the largest generic manufacturing company. They specialize in development, manufacturing & marketing of branded and generic products.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Teva Pharmaceutical. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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