Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Teva Pharmaceutical analyses the brand by its strengths, weaknesses, opportunities & threats. In Teva Pharmaceutical SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Teva Pharmaceutical to benchmark its business & performance as compared to the competitors. Teva Pharmaceutical is one of the leading brands in the pharma and healthcare sector.
The article below lists the Teva Pharmaceutical SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Teva Pharmaceutical SWOT Analysis:
For Teva Pharmaceutical, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Teva Pharmaceutical Strengths
The strengths of Teva Pharmaceutical looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Teva Pharmaceutical :
1. Teva has presence in 60 countries & employs over 46,000 well trained people
2. No.1 generic company in the world with substantial market share
3. Has broadest portfolio of over 1300 molecules in generics
4. Holds patent for world’s largest selling multiple sclerosis drug Copaxone 5. One of the 15 largest pharmaceutical companies worldwid
Teva Pharmaceutical Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Teva Pharmaceutical SWOT Analysis:
1. Discontinued production of major anesthetic drugs
2. Teva gets sustantial revenue from outside U.S which is subjected to macro-economic fluctuations
Teva Pharmaceutical Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Teva Pharmaceutical SWOT Analysis:
1. Consolidation of Taiyo acquisition
2. Increasing generic market
3. Patents of major drugs are on the verge of expiry
Teva Pharmaceutical Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Teva Pharmaceutical are as mentioned:
1.Stringent marketing & manufacturing regulations
2. Disruption of global supply chain due to changing environment
3. More resourceful companies entering generics market
Teva Pharmaceutical Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Teva Pharmaceutical:
Live your life; We make quality healthcare accessible around the world
They are largest generic drug maker in the world. They make quality healthcare accessible around the world
Teva Pharmaceutical STP
Generic , branded products and API
Healthcare professionals & pharmacists.
Teva is the largest generic manufacturing company. They specialize in development, manufacturing & marketing of branded and generic products.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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