Teva Pharmaceutical SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 7337

SWOT Analysis of Teva Pharmaceutical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Teva Pharmaceutical

Parent Company

Teva Pharmaceutical




Health Care

Tagline/ Slogan

Live your life; We make quality healthcare accessible around the world


They are largest generic drug maker in the world. They make quality healthcare accessible around the world



Generic , branded products and API

Target Group

Healthcare professionals & pharmacists.


Teva is the largest generic manufacturing company. They specialize in development, manufacturing & marketing of branded and generic products.

SWOT Analysis


1. Teva has presence in 60 countries & employs over  46,000 well trained people

2. No.1 generic company in the world with substantial market share

3. Has broadest portfolio of over 1300 molecules in generics

4. Holds patent for world’s largest selling multiple sclerosis drug Copaxone
5. One of the 15 largest pharmaceutical companies worldwid


1. Discontinued production of major anesthetic drugs

2. Teva gets sustantial revenue from outside U.S which is subjected to macro-economic fluctuations


1. Consolidation of  Taiyo acquisition

2. Increasing generic market

3. Patents of major drugs are on the verge of expiry


1.Stringent marketing & manufacturing regulations

2. Disruption of global supply chain due to changing environment

3. More resourceful companies entering generics market



1. Abbott laboratories
2. Merck

3. Acadia pharmaceuticals

4. Bayer Group

The table above concludes the Teva Pharmaceutical SWOT analysis along with its marketing and brand parameters.


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