Teva Pharmaceutical SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Teva Pharmaceutical analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Teva Pharmaceutical SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Teva Pharmaceutical to benchmark its business & performance as compared to the competitors and industry. As of 2020, Teva Pharmaceutical is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Teva Pharmaceutical competitors and includes Teva Pharmaceutical target market, segmentation, positioning & Unique Selling Proposition (USP).

Teva Pharmaceutical SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Teva Pharmaceutical Brand Analysis
Parent Company

Teva Pharmaceutical

Category

Pharmaceutical

Sector

Pharma and Healthcare

Tagline/ Slogan

Live your life; We make quality healthcare accessible around the world

USP

They are largest generic drug maker in the world. They make quality healthcare accessible around the world

Teva Pharmaceutical STP
Teva Pharmaceutical Segmentation

Generic , branded products and API

Target Group

Healthcare professionals & pharmacists.

Teva Pharmaceutical Positioning

Teva is the largest generic manufacturing company. They specialize in development, manufacturing & marketing of branded and generic products.

Teva Pharmaceutical SWOT Analysis
Teva Pharmaceutical Strengths

Below are the Strengths in the SWOT Analysis of Teva Pharmaceutical:

1. Teva has presence in 60 countries & employs over  46,000 well trained people

2. No.1 generic company in the world with substantial market share

3. Has broadest portfolio of over 1300 molecules in generics

4. Holds patent for world’s largest selling multiple sclerosis drug Copaxone
5. One of the 15 largest pharmaceutical companies worldwid

Teva Pharmaceutical Weaknesses

Here are the weaknesses in the Teva Pharmaceutical SWOT Analysis:

1. Discontinued production of major anesthetic drugs

2. Teva gets sustantial revenue from outside U.S which is subjected to macro-economic fluctuations

Teva Pharmaceutical Opportunities

Following are the Opportunities in Teva Pharmaceutical SWOT Analysis:

1. Consolidation of  Taiyo acquisition

2. Increasing generic market

3. Patents of major drugs are on the verge of expiry

Teva Pharmaceutical Threats

The threats in the SWOT Analysis of Teva Pharmaceutical are as mentioned:

1.Stringent marketing & manufacturing regulations

2. Disruption of global supply chain due to changing environment

3. More resourceful companies entering generics market

Teva Pharmaceutical Competition
Competitors

Below are the top 4 Teva Pharmaceutical competitors:

1. Abbott laboratories
2. Merck

3. Acadia pharmaceuticals

4. Bayer Group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Teva Pharmaceutical. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin