Teva Pharmaceutical SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Teva Pharmaceutical analyses the brand by its strengths, weaknesses, opportunities & threats. In Teva Pharmaceutical SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Teva Pharmaceutical to benchmark its business & performance as compared to the competitors. Teva Pharmaceutical is one of the leading brands in the pharma and healthcare sector.

The table below lists the Teva Pharmaceutical SWOT (Strengths, Weaknesses, Opportunities, Threats), top Teva Pharmaceutical competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Teva Pharmaceutical SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Teva Pharmaceutical Brand Analysis
Parent Company

Teva Pharmaceutical




Pharma and Healthcare

Tagline/ Slogan

Live your life; We make quality healthcare accessible around the world


They are largest generic drug maker in the world. They make quality healthcare accessible around the world

Teva Pharmaceutical STP

Generic , branded products and API

Target Group

Healthcare professionals & pharmacists.


Teva is the largest generic manufacturing company. They specialize in development, manufacturing & marketing of branded and generic products.

SWOT Analysis of Teva Pharmaceutical
Teva Pharmaceutical Strengths

Below are the Strengths in the SWOT Analysis of Teva Pharmaceutical:

1. Teva has presence in 60 countries & employs over  46,000 well trained people

2. No.1 generic company in the world with substantial market share

3. Has broadest portfolio of over 1300 molecules in generics

4. Holds patent for world’s largest selling multiple sclerosis drug Copaxone
5. One of the 15 largest pharmaceutical companies worldwid

Teva Pharmaceutical Weaknesses

Here are the weaknesses in the Teva Pharmaceutical SWOT Analysis:

1. Discontinued production of major anesthetic drugs

2. Teva gets sustantial revenue from outside U.S which is subjected to macro-economic fluctuations

Teva Pharmaceutical Opportunities

Following are the Opportunities in Teva Pharmaceutical SWOT Analysis:

1. Consolidation of  Taiyo acquisition

2. Increasing generic market

3. Patents of major drugs are on the verge of expiry

Teva Pharmaceutical Threats

The threats in the SWOT Analysis of Teva Pharmaceutical are as mentioned:

1.Stringent marketing & manufacturing regulations

2. Disruption of global supply chain due to changing environment

3. More resourceful companies entering generics market

Teva Pharmaceutical Competition
Teva Pharmaceutical Competitors

Below are the top 4 competitors of Teva Pharmaceutical:

1. Abbott laboratories
2. Merck

3. Acadia pharmaceuticals

4. Bayer Group

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Teva Pharmaceutical. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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