Daiichi Sankyo SWOT Analysis, Competitors & USP

SWOT analysis of Daiichi Sankyo analyses the brand by its strengths, weaknesses, opportunities & threats. In Daiichi Sankyo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Daiichi Sankyo to benchmark its business & performance as compared to the competitors. Daiichi Sankyo is one of the leading brands in the pharma and healthcare sector.

The article below lists the Daiichi Sankyo SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Daiichi Sankyo SWOT Analysis:

SWOT Analysis of Daiichi Sankyo

For Daiichi Sankyo, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Daiichi Sankyo Strengths

The strengths of Daiichi Sankyo looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Daiichi Sankyo :

1. Has a strong workforce of over 30,000 employees

2. Leading producer of Benicar which is angiotensin II receptor antagonist

3. It is one of the largest pharmaceutical company in Japan

4. Strong presence in US, Europe, India, China, Brazil, Thailand and some others
5. Strong brand establishment through many major acquisitions

Daiichi Sankyo Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Daiichi Sankyo SWOT Analysis:

1. Despite being a strong brand, had a limited market share due to international competitors

2. Operates in limited segments such as Oncology & Cardiovascular segment

Daiichi Sankyo Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Daiichi Sankyo SWOT Analysis:

1. Increasing world population and more awareness about health

2. More people suffering from chronic diseases such as cancer, cardiovascular diseases

3. Increasing awareness of healthcare solutions

Daiichi Sankyo Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Daiichi Sankyo are as mentioned:

1. Natural disasters in Japan

2. increasing stringency in drug development guidelines

3. Global economic slowdown

Daiichi Sankyo Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Daiichi Sankyo:

1. Takeda Pharmaceuticals
2. Teva pharmaceuticals

3. Astellas pharmaceuticals

4. AstraZeneca

Hence this concludes the Daiichi Sankyo SWOT analysis.

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About Daiichi Sankyo

Daiichi Sankyo Overview
Parent Company	Daiichi Sankyo
Category	Pharmaceutical
Sector	Pharma and Healthcare
Tagline/ Slogan	Passion for innovation, Compassion for patients
USP	It is one of the largest pharmaceutical company in Japan
Daiichi Sankyo STP
Segmentation	Oncology & Cardiovascular diseases
Target Group	Healthcare professionals offereing treatments to patients suffering from cancer or cardiovascular disease
Positioning	They are global pharma innovator who aim to provide pharmaceuticals in shortest possible time

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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