SWOT Analysis of Daiichi Sankyo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Daiichi Sankyo |
|
Parent Company |
Daiichi Sankyo |
Category |
Pharmaceutical |
Sector |
|
Tagline/ Slogan |
Passion for innovation, Compassion for patients |
USP |
It is one of the largest pharmaceutical company in Japan |
Daiichi Sankyo STP |
|
Segment |
Oncology & Cardiovascular diseases |
Target Group |
Healthcare professionals offereing treatments to patients suffering from cancer or cardiovascular disease |
Positioning |
They are global pharma innovator who aim to provide pharmaceuticals in shortest possible time |
Daiichi Sankyo SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Daiichi Sankyo : 1. Has a strong workforce of over 30,000 employees 2. Leading producer of Benicar which is angiotensin II receptor antagonist 3. It is one of the largest pharmaceutical company in Japan 4. Strong presence in US, Europe, India, China, Brazil, Thailand and some others |
Weaknesses |
1. Despite being a strong brand, had a limited market share due to international competitors 2. Operates in limited segments such as Oncology & Cardiovascular segment |
Opportunities |
1. Increasing world population and more awareness about health 2. More people suffering from chronic diseases such as cancer, cardiovascular diseases 3. Increasing awareness of healthcare solutions |
Threats |
1. Natural disasters in Japan 2. increasing stringency in drug development guidelines 3. Global economic slowdown |
Daiichi Sankyo Competition |
|
Competitors |
Below are the 4 main Daiichi Sankyo competitors : 1. Takeda Pharmaceuticals 3. Astellas pharmaceuticals 4. AstraZeneca |
The brandguide table above concludes the Daiichi Sankyo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Daiichi Sankyo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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