Allergan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Allergan analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Allergan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Allergan to benchmark its business & performance as compared to the competitors and industry. As of 2020, Allergan is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Allergan competitors and includes Allergan target market, segmentation, positioning & Unique Selling Proposition (USP).

Allergan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Allergan Brand Analysis
Parent Company

Allergan

Category

Pharmaceutical

Sector

Pharma and Healthcare

Tagline/ Slogan

Our pursuit , Life’s potential

USP

It is world’s leading Botox manufacturer.

Allergan STP
Allergan Segmentation

Dermatology, ophthalmology, aesthetics & neurological disorders

Allergan Target Market

Healthcare professionals offering solutions in these areas

Allergan Positioning

Allergan is unique combination of biotechnology, pharmaceutical & medical device manufacturing which avoids bureaucracy in favor of fast & efficient decision-making.

Allergan SWOT Analysis
Allergan Strengths

Below are the Strengths in the SWOT Analysis of Allergan:

1. It is market leader in Botox manufacturing

2. It has more than 10000 well trained employees

3. They have strong product pipeline

4. Their acquisition of Inamed has given them considerable presence in aesthetics market

Allergan Weaknesses

Here are the weaknesses in the Allergan SWOT Analysis:

1. Majority of revenue comes from US based operations

2. Limited presence in emerging markets

Allergan Opportunities

Following are the Opportunities in Allergan SWOT Analysis:

1. Britain has approved use of Botox in migraine treatment which has opened up new market

2. There is consistent increase in world obese population

3. Increasing US ageing population with more prevalence of neurological disorders

Allergan Threats

The threats in the SWOT Analysis of Allergan are as mentioned:

1. Expiration of major patents

2. Global economic slowdown

3. Proposal to tax vanity procedure which is also called as ‘Botax’

Allergan Competition
Competitors

Below are the top 4 Allergan competitors:

1. Amgen Inc.
2. Genentech Inc.

3. Biogen Idec.

4. Genzyme


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Allergan. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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