Published in Pharma and Healthcare category by MBA Skool Team
Allergan is one of the leading brands in the pharma and healthcare sector. Allergan SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Allergan:
Their acquisition of Inamed has given them considerable presence in aesthetics market
Above are the strengths in the SWOT Analysis of Allergan. The strengths of Allergan looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Majority of revenue comes from US based operations
Limited presence in emerging markets
These were the weaknesses in the Allergan SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Britain has approved use of Botox in migraine treatment which has opened up new market
There is consistent increase in world obese population
Increasing US ageing population with more prevalence of neurological disorders
Above we covered the opportunities in Allergan SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Expiration of major patents
Global economic slowdown
Proposal to tax vanity procedure which is also called as ‘Botax’
The threats in the SWOT Analysis of Allergan are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Allergan SWOT analysis.
Continue reading more about the brand/company.
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Healthcare professionals offering solutions in these areas
Allergan is unique combination of biotechnology, pharmaceutical & medical device manufacturing which avoids bureaucracy in favor of fast & efficient decision-making.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Allergan. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute