Allergan SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 6417

SWOT Analysis of Allergan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Pharma and Healthcare

Tagline/ Slogan

Our pursuit , Life’s potential


It is world’s leading Botox manufacturer.

Allergan STP


Dermatology, ophthalmology, aesthetics & neurological disorders

Target Group

Healthcare professionals offering solutions in these areas


Allergan is unique combination of biotechnology, pharmaceutical & medical device manufacturing which avoids bureaucracy in favor of fast & efficient decision-making.

Allergan SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Allergan :

1. It is market leader in Botox manufacturing

2. It has more than 10000 well trained employees

3. They have strong product pipeline

4. Their acquisition of Inamed has given them considerable presence in aesthetics market


1. Majority of revenue comes from US based operations

2. Limited presence in emerging markets


1. Britain has approved use of Botox in migraine treatment which has opened up new market

2. There is consistent increase in world obese population

3. Increasing US ageing population with more prevalence of neurological disorders


1. Expiration of major patents

2. Global economic slowdown

3. Proposal to tax vanity procedure which is also called as ‘Botax’

Allergan Competition


Below are the 4 main Allergan competitors :

1. Amgen Inc.
2. Genentech Inc.

3. Biogen Idec.

4. Genzyme

The brandguide table above concludes the Allergan SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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