Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Allergan analyses the brand by its strengths, weaknesses, opportunities & threats. In Allergan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Allergan to benchmark its business & performance as compared to the competitors. Allergan is one of the leading brands in the pharma and healthcare sector.
The article below lists the Allergan SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Allergan SWOT Analysis:
For Allergan, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Allergan looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Allergan :
1. It is market leader in Botox manufacturing
2. It has more than 10000 well trained employees
3. They have strong product pipeline
4. Their acquisition of Inamed has given them considerable presence in aesthetics market
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Allergan SWOT Analysis:
1. Majority of revenue comes from US based operations
2. Limited presence in emerging markets
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Allergan SWOT Analysis:
1. Britain has approved use of Botox in migraine treatment which has opened up new market
2. There is consistent increase in world obese population
3. Increasing US ageing population with more prevalence of neurological disorders
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Allergan are as mentioned:
1. Expiration of major patents
2. Global economic slowdown
3. Proposal to tax vanity procedure which is also called as ‘Botax’
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Allergan:
Healthcare professionals offering solutions in these areas
Allergan is unique combination of biotechnology, pharmaceutical & medical device manufacturing which avoids bureaucracy in favor of fast & efficient decision-making.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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