Valeant Pharmaceuticals SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 5260

SWOT Analysis of Valeant Pharmaceuticals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Valeant Pharmaceuticals

Parent Company

Valeant Pharmaceuticals International





Tagline/ Slogan

Multinational specialty pharmaceutical company


It  is leading company in neurology & dermatology segments



Dermatology, neurology & ophthalmic segment

Target Group

Healthcare professionals, patients & hospitals operating in these segments


It is diversifies specialty pharmaceutical company

SWOT Analysis


1. It has over 7500 employees in the organization

2. It has broad product base with over  900 products

3. It has strong product pipeline with many molecules in last stages of development

4. Their recent acquisitions have further strengthened their presence in generic market
5. Specialization in neurology and dermatology
6. Manufacturing sites in Canada, Brazil, Poland and Mexico


1. Company has limited presence in emerging markets which has huge potential

2. Largely dependent upon America for revenue generation


1. Opportunity to grow in new markets such as Russia & Brazil through acquisitions

2. Strong growth in generics & OTC drugs

3. Increasing ageing populations


1. US healthcare reforms

2. Economic slowdown reducing spend on healthcare

3. Strong competition in branded drugs segments



1. Forest labs
2. Allergan

3. Roche pharmaceuticals

4. Novartis

The table above concludes the Valeant Pharmaceuticals SWOT analysis along with its marketing and brand parameters.


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