Valeant Pharmaceuticals SWOT Analysis, Competitors & USP
SWOT analysis of Valeant Pharmaceuticals analyses the brand by its strengths, weaknesses, opportunities & threats. In Valeant Pharmaceuticals SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Valeant Pharmaceuticals to benchmark its business & performance as compared to the competitors. Valeant Pharmaceuticals is one of the leading brands in the pharma and healthcare sector.
The table below lists the Valeant Pharmaceuticals SWOT (Strengths, Weaknesses, Opportunities, Threats), top Valeant Pharmaceuticals competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Valeant Pharmaceuticals Brand Analysis | |
|---|---|
| Parent Company |
Valeant Pharmaceuticals International |
| Category |
Pharmaceutical |
| Sector | |
| Tagline/ Slogan |
Multinational specialty pharmaceutical company |
| USP |
It is leading company in neurology & dermatology segments |
| Valeant Pharmaceuticals STP | |
| Segment |
Dermatology, neurology & ophthalmic segment |
| Target Group |
Healthcare professionals, patients & hospitals operating in these segments |
| Positioning |
It is diversifies specialty pharmaceutical company |
| SWOT Analysis of Valeant Pharmaceuticals | |
| Valeant Pharmaceuticals Strengths |
Below are the Strengths in the SWOT Analysis of Valeant Pharmaceuticals: 1. It has over 7500 employees in the organization 2. It has broad product base with over 900 products 3. It has strong product pipeline with many molecules in last stages of development 4. Their recent acquisitions have further strengthened their presence in generic market |
| Valeant Pharmaceuticals Weaknesses |
Here are the weaknesses in the Valeant Pharmaceuticals SWOT Analysis: 1. Company has limited presence in emerging markets which has huge potential 2. Largely dependent upon America for revenue generation |
| Valeant Pharmaceuticals Opportunities |
Following are the Opportunities in Valeant Pharmaceuticals SWOT Analysis: 1. Opportunity to grow in new markets such as Russia & Brazil through acquisitions 2. Strong growth in generics & OTC drugs 3. Increasing ageing populations |
| Valeant Pharmaceuticals Threats |
The threats in the SWOT Analysis of Valeant Pharmaceuticals are as mentioned: 1. US healthcare reforms 2. Economic slowdown reducing spend on healthcare 3. Strong competition in branded drugs segments |
| Valeant Pharmaceuticals Competition | |
| Valeant Pharmaceuticals Competitors |
Below are the top 4 competitors of Valeant Pharmaceuticals: 1. Forest labs 3. Roche pharmaceuticals 4. Novartis |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Valeant Pharmaceuticals. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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