Valeant Pharmaceuticals SWOT Analysis, Competitors & USP

SWOT analysis of Valeant Pharmaceuticals analyses the brand by its strengths, weaknesses, opportunities & threats. In Valeant Pharmaceuticals SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Valeant Pharmaceuticals to benchmark its business & performance as compared to the competitors. Valeant Pharmaceuticals is one of the leading brands in the pharma and healthcare sector.

The article below lists the Valeant Pharmaceuticals SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Valeant Pharmaceuticals SWOT Analysis:

SWOT Analysis of Valeant Pharmaceuticals

For Valeant Pharmaceuticals, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Valeant Pharmaceuticals Strengths

The strengths of Valeant Pharmaceuticals looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Valeant Pharmaceuticals :

1. It has over 7500 employees in the organization

2. It has broad product base with over  900 products

3. It has strong product pipeline with many molecules in last stages of development

4. Their recent acquisitions have further strengthened their presence in generic market
5. Specialization in neurology and dermatology
6. Manufacturing sites in Canada, Brazil, Poland and Mexico

Valeant Pharmaceuticals Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Valeant Pharmaceuticals SWOT Analysis:

1. Company has limited presence in emerging markets which has huge potential

2. Largely dependent upon America for revenue generation

Valeant Pharmaceuticals Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Valeant Pharmaceuticals SWOT Analysis:

1. Opportunity to grow in new markets such as Russia & Brazil through acquisitions

2. Strong growth in generics & OTC drugs

3. Increasing ageing populations

Valeant Pharmaceuticals Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Valeant Pharmaceuticals are as mentioned:

1. US healthcare reforms

2. Economic slowdown reducing spend on healthcare

3. Strong competition in branded drugs segments

Valeant Pharmaceuticals Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Valeant Pharmaceuticals:

1. Forest labs
2. Allergan

3. Roche pharmaceuticals

4. Novartis

Hence this concludes the Valeant Pharmaceuticals SWOT analysis.

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About Valeant Pharmaceuticals

Valeant Pharmaceuticals Overview
Parent Company	Valeant Pharmaceuticals International
Category	Pharmaceutical
Sector	Pharma and Healthcare
Tagline/ Slogan	Multinational specialty pharmaceutical company
USP	It  is leading company in neurology & dermatology segments
Valeant Pharmaceuticals STP
Segmentation	Dermatology, neurology & ophthalmic segment
Target Market	Healthcare professionals, patients & hospitals operating in these segments
Positioning	It is diversifies specialty pharmaceutical company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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