Published in Pharma and Healthcare category by MBA Skool Team
Cipla is one of the leading brands in the pharma and healthcare sector. Cipla SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cipla:
Cipla has developed good positive image by providing support to cancer patients by issuing drugs at low cost
Imminent commencement of the Fixed-Dose combination for treatment of uncomplicated P. falciparum malaria to tackle the 200+ million cases of malaria globally
Initiation of ‘No Touch Breast Scan’ a step forward in the screening technology in India.
A foremost player in anti-infective and anti-asthmatic formulations.
Has a strong employee force of over 16,000
Above are the strengths in the SWOT Analysis of Cipla. The strengths of Cipla looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Strong competition from international and domestic giants means limited market share
Cipla had faced problems during negative campaign by AHF
These were the weaknesses in the Cipla SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Commitment to make medicines affordable and accessible particularly to cancer patients
AIDS, respiratory disease, cancer cardiovascular disease, arthritis
Customers of various flavors and fragrances, OTC products, prescription products, pesticides, agrochemicals, doctors
They use latest technology to concentrate all their knowledge of over seven decades in developing life saving drugs
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