SWOT analysis of Cipla analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cipla SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cipla to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cipla is one of the leading brands in the pharma and healthcare sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cipla competitors and includes Cipla target market, segmentation, positioning & Unique Selling Proposition (USP).
Cipla Brand Analysis | |
---|---|
Parent Company |
Cipla |
Category |
Pharmaceuticals |
Sector | |
Tagline/ Slogan |
Caring for life |
USP |
Commitment to make medicines affordable and accessible particularly to cancer patients |
Cipla STP | |
Cipla Segmentation |
AIDS, respiratory disease, cancer cardiovascular disease, arthritis |
Target Group |
Customers of various flavors and fragrances, OTC products, prescription products, pesticides, agrochemicals, doctors |
Cipla Positioning |
They use latest technology to concentrate all their knowledge of over seven decades in developing life saving drugs |
Cipla SWOT Analysis | |
Cipla Strengths |
Below are the Strengths in the SWOT Analysis of Cipla: 1. Cipla has developed good positive image by providing support to cancer patients by issuing drugs at low cost 3. Initiation of ‘No Touch Breast Scan’ a step forward in the screening technology in India. |
Cipla Weaknesses |
Here are the weaknesses in the Cipla SWOT Analysis: 1. Strong competition from international and domestic giants means limited market share 2. Cipla had faced problems during negative campaign by AHF |
Cipla Opportunities |
Following are the Opportunities in Cipla SWOT Analysis: 1. It can venture into Alzheimer’s disease medication 3. Increased investment in the budding markets, to push expansion in the global economy |
Cipla Threats |
The threats in the SWOT Analysis of Cipla are as mentioned: 1. Constant price rises in the Indian country is taking its toll and compounding the problem 3. Fluctuations in currency exchange rates have a noteworthy impact on the Company’s operations and financial results. |
Cipla Competition | |
Competitors |
Below are the top 4 Cipla competitors: 1. Sun Pharmaceuticals 3. Lupin 4. Ranbaxy labs |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cipla. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us