Cipla SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 11982

SWOT Analysis of Cipla with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Healthcare Industry

Tagline/ Slogan

Caring for life


Commitment to make medicines affordable and accessible particularly to cancer patients



AIDS, respiratory disease, cancer cardiovascular disease, arthritis

Target Group

Customers of various flavors and fragrances, OTC products, prescription products, pesticides, agrochemicals, doctors


They use latest technology to concentrate all their knowledge of over seven decades in developing life saving drugs

SWOT Analysis


1. Cipla has developed good positive image by providing support to cancer patients by issuing drugs at low cost
2. Imminent commencement of the Fixed-Dose combination for treatment of uncomplicated P. falciparum malaria to tackle the 200+ million cases of malaria globally

3. Initiation of ‘No Touch Breast Scan’ a step forward in the screening technology in India.
4. A foremost player in anti-infective and anti-asthmatic formulations.
5. Has a strong employee force of over 16,000


1. Strong competition from international and domestic giants means limited market share

2. Cipla had faced problems during negative campaign by AHF


1. It can venture into Alzheimer’s disease medication
2. They can use Viramune generic to achieve higher growth.

3. Increased investment in the budding markets, to push expansion in the global economy


1. Constant price rises in the Indian country is taking its toll and compounding the problem
2.The Indian Rupee depreciated as compared to the US Dollar

3. Fluctuations in currency exchange rates have a noteworthy impact on the Company’s operations and financial results.



1. Sun Pharmaceuticals
2. Dr. Reddy’s laboratories

3. Lupin

4. Ranbaxy labs

The table above concludes the Cipla SWOT analysis along with its marketing and brand parameters.


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