Cipla SWOT Analysis
Cipla is one of the leading brands in the pharma and healthcare sector. Cipla SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cipla:
Quick Glance:
Cipla Strengths
- Cipla has developed good positive image by providing support to cancer patients by issuing drugs at low cost
- Imminent commencement of the Fixed-Dose combination for treatment of uncomplicated P. falciparum malaria to tackle the 200+ million cases of malaria globally
- Initiation of ‘No Touch Breast Scan’ a step forward in the screening technology in India.
- A foremost player in anti-infective and anti-asthmatic formulations.
- Has a strong employee force of over 16,000
Above are the strengths in the SWOT Analysis of Cipla. The strengths of Cipla looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cipla Weaknesses
- Strong competition from international and domestic giants means limited market share
- Cipla had faced problems during negative campaign by AHF
These were the weaknesses in the Cipla SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Cipla Opportunities
- It can venture into Alzheimer’s disease medication
- They can use Viramune generic to achieve higher growth.
- Increased investment in the budding markets, to push expansion in the global economy
Above we covered the opportunities in Cipla SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cipla Threats
- Constant price rises in the Indian country is taking its toll and compounding the problem
- The Indian Rupee depreciated as compared to the US Dollar
- Fluctuations in currency exchange rates have a noteworthy impact on the Company’s operations and financial results.
The threats in the SWOT Analysis of Cipla are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Cipla SWOT analysis.
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About Cipla
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cipla Overview | |
|---|---|
| Parent Company |
Cipla |
| Category |
Pharmaceuticals |
| Sector | |
| Tagline/ Slogan |
Caring for life |
| USP |
Commitment to make medicines affordable and accessible particularly to cancer patients |
| Cipla STP | |
| Segmentation |
AIDS, respiratory disease, cancer cardiovascular disease, arthritis |
| Target Group |
Customers of various flavors and fragrances, OTC products, prescription products, pesticides, agrochemicals, doctors |
| Positioning |
They use latest technology to concentrate all their knowledge of over seven decades in developing life saving drugs |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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