Cipla SWOT Analysis, Competitors & USP

Cipla SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cipla, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cipla to benchmark its business & performance as compared to the competitors, and make strategic improvements. Cipla is one of the leading brands in the pharma and healthcare sector.

The article below lists the Cipla SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cipla SWOT Analysis:

SWOT Analysis of Cipla

For Cipla, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cipla Strengths

The strengths of Cipla looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cipla :

1. Cipla has developed good positive image by providing support to cancer patients by issuing drugs at low cost
2. Imminent commencement of the Fixed-Dose combination for treatment of uncomplicated P. falciparum malaria to tackle the 200+ million cases of malaria globally

3. Initiation of ‘No Touch Breast Scan’ a step forward in the screening technology in India.
4. A foremost player in anti-infective and anti-asthmatic formulations.
5. Has a strong employee force of over 16,000

Cipla Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cipla SWOT Analysis:

1. Strong competition from international and domestic giants means limited market share

2. Cipla had faced problems during negative campaign by AHF

Cipla Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cipla SWOT Analysis:

1. It can venture into Alzheimer’s disease medication
2. They can use Viramune generic to achieve higher growth.

3. Increased investment in the budding markets, to push expansion in the global economy

Cipla Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cipla are as mentioned:

1. Constant price rises in the Indian country is taking its toll and compounding the problem
2.The Indian Rupee depreciated as compared to the US Dollar

3. Fluctuations in currency exchange rates have a noteworthy impact on the Company’s operations and financial results.

Cipla Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Cipla:

1. Sun Pharmaceuticals
2. Dr. Reddy’s laboratories

3. Lupin

4. Ranbaxy labs

Hence this concludes the Cipla SWOT analysis.

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About Cipla

Cipla Overview
Parent Company	Cipla
Category	Pharmaceuticals
Sector	Pharma and Healthcare
Tagline/ Slogan	Caring for life
USP	Commitment to make medicines affordable and accessible particularly to cancer patients
Cipla STP
Segmentation	AIDS, respiratory disease, cancer cardiovascular disease, arthritis
Target Group	Customers of various flavors and fragrances, OTC products, prescription products, pesticides, agrochemicals, doctors
Positioning	They use latest technology to concentrate all their knowledge of over seven decades in developing life saving drugs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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