Aurobindo Pharma SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Aurobindo Pharma analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aurobindo Pharma SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aurobindo Pharma to benchmark its business & performance as compared to the competitors and industry. As of 2020, Aurobindo Pharma is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aurobindo Pharma competitors and includes Aurobindo Pharma target market, segmentation, positioning & Unique Selling Proposition (USP).

Aurobindo Pharma SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aurobindo Pharma Brand Analysis
Parent Company

Aurobindo Pharma




Pharma and Healthcare

Tagline/ Slogan

Committed to healthier life!


Among the largest 'Vertically Integrated' pharmaceutical companies in India, with a robust product portfolio

Aurobindo Pharma STP
Aurobindo Pharma Segmentation

CVS, Antibiotics, Gastroenterologicals, Anti-Diabetics , Anti-Allergic Anti-Retroviral and CNS

Aurobindo Pharma Target Market

Patients and doctors who seek good health

Aurobindo Pharma Positioning

They are global pharmaceutical company with great commitment to healthier life

Aurobindo Pharma SWOT Analysis
Aurobindo Pharma Strengths

Below are the Strengths in the SWOT Analysis of Aurobindo Pharma:

1. A new drug Nevirapine discovered against the HIV infective disease has been approved by the US FDA, which will increase the market size and profits of the company.

2. Approval of generic version of Clopidogrel from FDA will boost revenue of company

3. A greater growth in terms of sales in the US and Europe due to various US approvals

4. Strong marketing network
5. Aurobindo exports to over 125 countries across the globe

Aurobindo Pharma Weaknesses

Here are the weaknesses in the Aurobindo Pharma SWOT Analysis:

1. Retirement of the three top most directors will have an impact on the functioning till new capable people join.

2. The company is not into mergers or acquisitions which will help it increase the product list

3. Very low in the corporate social front

4. Largely dependant on Indian market for revenue generation

Aurobindo Pharma Opportunities

Following are the Opportunities in Aurobindo Pharma SWOT Analysis:

1. Increasing health awareness

2. improving the R&D section to expand the product pipeline

3. Globalize and further break through into joint ventures and subsidiaries into China, Brazil and other Latin American markets.

Aurobindo Pharma Threats

The threats in the SWOT Analysis of Aurobindo Pharma are as mentioned:

1. The European crisis, which will have a great impact on the sales since major orders are from the Europe and US

2. Depreciating value of currency will affect the export

3. Peers post a major competition.

Aurobindo Pharma Competition

Below are the top 4 Aurobindo Pharma competitors:

1. Cipla
2. Dr.Reddy's Laboratories

3. Sun Pharma Industries

4. Ranbaxy

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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