Aurobindo Pharma SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Aurobindo Pharma analyses the brand by its strengths, weaknesses, opportunities & threats. In Aurobindo Pharma SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aurobindo Pharma to benchmark its business & performance as compared to the competitors. Aurobindo Pharma is one of the leading brands in the pharma and healthcare sector.

The article below lists the Aurobindo Pharma SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Aurobindo Pharma SWOT Analysis:

SWOT Analysis of Aurobindo Pharma

For Aurobindo Pharma, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Aurobindo Pharma Strengths

The strengths of Aurobindo Pharma looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Aurobindo Pharma :

1. A new drug Nevirapine discovered against the HIV infective disease has been approved by the US FDA, which will increase the market size and profits of the company.

2. Approval of generic version of Clopidogrel from FDA will boost revenue of company

3. A greater growth in terms of sales in the US and Europe due to various US approvals

4. Strong marketing network
5. Aurobindo exports to over 125 countries across the globe

Aurobindo Pharma Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Aurobindo Pharma SWOT Analysis:

1. Retirement of the three top most directors will have an impact on the functioning till new capable people join.

2. The company is not into mergers or acquisitions which will help it increase the product list

3. Very low in the corporate social front

4. Largely dependant on Indian market for revenue generation

Aurobindo Pharma Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Aurobindo Pharma SWOT Analysis:

1. Increasing health awareness

2. improving the R&D section to expand the product pipeline

3. Globalize and further break through into joint ventures and subsidiaries into China, Brazil and other Latin American markets.

Aurobindo Pharma Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Aurobindo Pharma are as mentioned:

1. The European crisis, which will have a great impact on the sales since major orders are from the Europe and US

2. Depreciating value of currency will affect the export

3. Peers post a major competition.

Aurobindo Pharma Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Aurobindo Pharma:

1. Cipla
2. Dr.Reddy's Laboratories

3. Sun Pharma Industries

4. Ranbaxy

Hence this concludes the Aurobindo Pharma SWOT analysis.

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About Aurobindo Pharma

Aurobindo Pharma Overview
Parent Company

Aurobindo Pharma




Pharma and Healthcare

Tagline/ Slogan

Committed to healthier life!


Among the largest 'Vertically Integrated' pharmaceutical companies in India, with a robust product portfolio

Aurobindo Pharma STP

CVS, Antibiotics, Gastroenterologicals, Anti-Diabetics , Anti-Allergic Anti-Retroviral and CNS

Target Market

Patients and doctors who seek good health


They are global pharmaceutical company with great commitment to healthier life

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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