Aetna SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Aetna analyses the brand by its strengths, weaknesses, opportunities & threats. In Aetna SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aetna to benchmark its business & performance as compared to the competitors. Aetna is one of the leading brands in the pharma and healthcare sector.

The table below lists the Aetna SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aetna competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Aetna SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aetna Brand Analysis
Parent Company

Aetna Inc


Health Care


Pharma and Healthcare

Tagline/ Slogan

We want  you to know


Life, death, health, or injury -- Aetna's got an insurance policy to cover it

Aetna STP

HMO, PPO , POS, HSA – Health savings account

Target Group

Doctors, hospitals, employers, patients, public officials


Traditional and consumer-directed health insurance products

SWOT Analysis of Aetna
Aetna Strengths

Below are the Strengths in the SWOT Analysis of Aetna:

1. Health care segment with 18.5 million members
2. Economies of scale and pricing power
3. Geographical spread and wide reach
4. Customer Loyalty and strong management

5. Good brand value and customer focused approach

Aetna Weaknesses

Here are the weaknesses in the Aetna SWOT Analysis:

1.Less diversity in products and policies
2.Cost structure of products – comparatively highly priced
3.Very static online presence

Aetna Opportunities

Following are the Opportunities in Aetna SWOT Analysis:

1.Bank on strong heritage
2.Operations in all states of USA used to capture expanding industry
3.Expansion with mergers and acquisitions can help grow

Aetna Threats

The threats in the SWOT Analysis of Aetna are as mentioned:

1.Intense competition with continuous innovation
2.Government intervention can cause issues in growth
3.Stagnating growth in healthcare industry

Aetna Competition
Aetna Competitors

Below are the top 3 competitors of Aetna:

1.CIGNA Corporation
2.United Health Group Inc
3.Well Point Inc

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aetna. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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