Published in Pharma and Healthcare category by MBA Skool Team
Aetna is one of the leading brands in the pharma and healthcare sector. Aetna SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Aetna:
Above are the strengths in the SWOT Analysis of Aetna. The strengths of Aetna looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Less diversity in products and policies
Cost structure of products – comparatively highly priced
Very static online presence
These were the weaknesses in the Aetna SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Life, death, health, or injury -- Aetna's got an insurance policy to cover it
HMO, PPO , POS, HSA – Health savings account
Doctors, hospitals, employers, patients, public officials
Traditional and consumer-directed health insurance products
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