Aetna SWOT Analysis
Here is a detailed SWOT analysis of Aetna covering strengths, weaknesses, opportunities and threats.
Aetna Strengths
- Health care segment with 18.5 million members
- Economies of scale and pricing power
- Geographical spread and wide reach
- Customer Loyalty and strong management
- Good brand value and customer focused approach
Above are the strengths in the SWOT Analysis of Aetna. The strengths of Aetna looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Aetna Weaknesses
- Less diversity in products and policies
- Cost structure of products – comparatively highly priced
- Very static online presence
These were the weaknesses in the Aetna SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Aetna Opportunities
- Bank on strong heritage
- Operations in all states of USA used to capture expanding industry
- Expansion with mergers and acquisitions can help grow
Above we covered the opportunities in Aetna SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Aetna
Aetna Threats
- Intense competition with continuous innovation
- Government intervention can cause issues in growth
- Stagnating growth in healthcare industry
The threats in the SWOT Analysis of Aetna are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Aetna SWOT analysis.
About Aetna
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Aetna Overview | |
|---|---|
| Parent Company |
Aetna Inc |
| Category |
Health Care |
| Sector | |
| Tagline/ Slogan |
We want you to know |
| USP |
Life, death, health, or injury -- Aetna's got an insurance policy to cover it |
| Aetna STP | |
| Segmentation |
HMO, PPO , POS, HSA – Health savings account |
| Target Market |
Doctors, hospitals, employers, patients, public officials |
| Positioning |
Traditional and consumer-directed health insurance products |
Browse marketing analysis of more brands and companies similar to Aetna. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
