Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Aetna analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aetna SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Aetna to benchmark its business & performance as compared to the competitors and industry. Aetna is one of the leading brands in the pharma and healthcare sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aetna competitors and includes Aetna target market, segmentation, positioning & Unique Selling Proposition (USP).
Life, death, health, or injury -- Aetna's got an insurance policy to cover it
HMO, PPO , POS, HSA – Health savings account
Aetna Target Market
Doctors, hospitals, employers, patients, public officials
Traditional and consumer-directed health insurance products
Aetna SWOT Analysis
Below are the Strengths in the SWOT Analysis of Aetna:
1. Health care segment with 18.5 million members 2. Economies of scale and pricing power 3. Geographical spread and wide reach 4. Customer Loyalty and strong management
5. Good brand value and customer focused approach
Here are the weaknesses in the Aetna SWOT Analysis:
1.Less diversity in products and policies 2.Cost structure of products – comparatively highly priced 3.Very static online presence
Following are the Opportunities in Aetna SWOT Analysis:
1.Bank on strong heritage 2.Operations in all states of USA used to capture expanding industry 3.Expansion with mergers and acquisitions can help grow
The threats in the SWOT Analysis of Aetna are as mentioned:
1.Intense competition with continuous innovation 2.Government intervention can cause issues in growth 3.Stagnating growth in healthcare industry
Below are the top 3 Aetna competitors:
1.CIGNA Corporation 2.United Health Group Inc 3.Well Point Inc
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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