SWOT analysis of Aetna analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aetna SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Aetna to benchmark its business & performance as compared to the competitors and industry. As of 2020, Aetna is one of the leading brands in the pharma and healthcare sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aetna competitors and includes Aetna target market, segmentation, positioning & Unique Selling Proposition (USP).
| Aetna Brand Analysis | |
|---|---|
| Parent Company |
Aetna Inc |
| Category |
Health Care |
| Sector | |
| Tagline/ Slogan |
We want you to know |
| USP |
Life, death, health, or injury -- Aetna's got an insurance policy to cover it |
| Aetna STP | |
| Aetna Segmentation |
HMO, PPO , POS, HSA – Health savings account |
| Aetna Target Market |
Doctors, hospitals, employers, patients, public officials |
| Aetna Positioning |
Traditional and consumer-directed health insurance products |
| Aetna SWOT Analysis | |
| Aetna Strengths |
Below are the Strengths in the SWOT Analysis of Aetna: 1. Health care segment with 18.5 million members 5. Good brand value and customer focused approach |
| Aetna Weaknesses |
Here are the weaknesses in the Aetna SWOT Analysis: 1.Less diversity in products and policies |
| Aetna Opportunities |
Following are the Opportunities in Aetna SWOT Analysis: 1.Bank on strong heritage |
| Aetna Threats |
The threats in the SWOT Analysis of Aetna are as mentioned: 1.Intense competition with continuous innovation |
| Aetna Competition | |
| Competitors |
Below are the top 3 Aetna competitors: 1.CIGNA Corporation |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aetna. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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