United Health Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of United Health Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In United Health Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like United Health Group to benchmark its business & performance as compared to the competitors and industry. As of 2020, United Health Group is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top United Health Group competitors and includes United Health Group target market, segmentation, positioning & Unique Selling Proposition (USP).

United Health Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
United Health Group Brand Analysis
Parent Company

United Health Group


Health Care Industry


Pharma and Healthcare

Tagline/ Slogan

Helping people live healthier lives


The family of companies touches nearly every aspect of health care

United Health Group STP
United Health Group Segmentation

Health insurance and benefit plans , health care focused financial services

United Health Group Target Market

Mainly large employer groups

United Health Group Positioning

Variety of plans and services such as HMO, PPO,  POS , Medicare, Medicaid, supplemental vision and dental options along with IT solutions , financial services and pharmacy benefit management services

United Health Group SWOT Analysis
United Health Group Strengths

Below are the Strengths in the SWOT Analysis of United Health Group:

1. Market leader in healthcare plans segment
2. Strong Market Capitalization and value in the healthcare industry
3. Diversified and innovative products
4. History of continuous innovation in products

5. Strong operations and a customer focused approach

United Health Group Weaknesses

Here are the weaknesses in the United Health Group SWOT Analysis:

1.Not associated with one particular competitive advantage
2.Health care investments are dependent on government interventions

United Health Group Opportunities

Following are the Opportunities in United Health Group SWOT Analysis:

1. People who are not enrolled in any healthcare plans
2.Introducing very specific plans for specific health issues
3. Introduce new products to target specific segment of people

United Health Group Threats

The threats in the SWOT Analysis of United Health Group are as mentioned:

1. Changing Government regulations can affect operations
2. Increasing competition can be a major threat

United Health Group Competition

Below are the top 3 United Health Group competitors:

1.Express Scripts

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to United Health Group. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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