United Health Group SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 7736

SWOT Analysis of United Health Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

United Health Group

Parent Company

United Health Group


Health Care Industry


Healthcare plans

Tagline/ Slogan

Helping people live healthier lives


The family of companies touches nearly every aspect of health care



Health insurance and benefit plans , health care focused financial services

Target Group

Mainly large employer groups


Variety of plans and services such as HMO, PPO,  POS , Medicare, Medicaid, supplemental vision and dental options along with IT solutions , financial services and pharmacy benefit management services

SWOT Analysis


1. Market leader in healthcare plans segment
2. Strong Market Capitalization and value in the healthcare industry
3. Diversified and innovative products
4. History of continuous innovation in products

5. Strong operations and a customer focused approach


1.Not associated with one particular competitive advantage
2.Health care investments are dependent on government interventions


1. People who are not enrolled in any healthcare plans
2.Introducing very specific plans for specific health issues
3. Introduce new products to target specific segment of people


1. Changing Government regulations can affect operations
2. Increasing competition can be a major threat



1.Express Scripts

The table above concludes the United Health Group SWOT analysis along with its marketing and brand parameters.


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