United Health Group SWOT Analysis, Competitors & USP

United Health Group SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of United Health Group, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like United Health Group to benchmark its business & performance as compared to the competitors, and make strategic improvements. United Health Group is one of the leading brands in the pharma and healthcare sector.

The article below lists the United Health Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the United Health Group SWOT Analysis:

SWOT Analysis of United Health Group

For United Health Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

United Health Group Strengths

The strengths of United Health Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of United Health Group :

1. Market leader in healthcare plans segment
2. Strong Market Capitalization and value in the healthcare industry
3. Diversified and innovative products
4. History of continuous innovation in products

5. Strong operations and a customer focused approach

United Health Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the United Health Group SWOT Analysis:

1.Not associated with one particular competitive advantage
2.Health care investments are dependent on government interventions

United Health Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in United Health Group SWOT Analysis:

1. People who are not enrolled in any healthcare plans
2.Introducing very specific plans for specific health issues
3. Introduce new products to target specific segment of people

United Health Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of United Health Group are as mentioned:

1. Changing Government regulations can affect operations
2. Increasing competition can be a major threat

United Health Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of United Health Group:

1.Express Scripts
2.Wellpoint
3.Aetna

Hence this concludes the United Health Group SWOT analysis.

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About United Health Group

United Health Group Overview
Parent Company	United Health Group
Category	Health Care Industry
Sector	Pharma and Healthcare
Tagline/ Slogan	Helping people live healthier lives
USP	The family of companies touches nearly every aspect of health care
United Health Group STP
Segmentation	Health insurance and benefit plans , health care focused financial services
Target Market	Mainly large employer groups
Positioning	Variety of plans and services such as HMO, PPO,  POS , Medicare, Medicaid, supplemental vision and dental options along with IT solutions , financial services and pharmacy benefit management services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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