Medtronic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Medtronic

Healthcare Industry

Pharma and Healthcare

Innovating for Life

Work across borders, across disciplines, and across industries to deliver new and innovative medical technology solutions

Therapies and equipments

Hospitals, health clinics, healthcare providers, and government agencies

To contribute to human welfare by application of biomedical engineering in the research, design, manufacture, and sale of instruments or appliances that alleviate pain, restore health, and extend life

Below are the Strengths in the SWOT Analysis of Medtronic:

1. Fast industry growth with less competition
2. Strong brand name and ability leverage technology
3. Strong supply chain
4. Economies of scales due to large scale operations

Here are the weaknesses in the Medtronic SWOT Analysis:

1.Lack of stability in performance
2.Relationship with suppliers and other partners
3.Weak numbers across gross margin , operating margin and net margin compared to industry averages

Following are the Opportunities in Medtronic SWOT Analysis:

1.New products and new markets
2.Mergers and acquisitions to gain strategic advantage
3.Focus on technology and improving research capabilties

The threats in the SWOT Analysis of Medtronic are as mentioned:

1.Mature markets – Need for geographical expansion
2.Political risk – government interventions
3.Volatile costs and revenue due to fluctuating exchange rates

Below are the top 3 Medtronic competitors:

1.Johnson & Johnson
2.St Jude Medical Inc
3.Boston Scientific Corporation