Medtronic SWOT Analysis, USP & Competitors

Posted in Pharma and Healthcare, Total Reads: 7141
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SWOT Analysis of Medtronic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Medtronic

Parent Company

Medtronic

Category

Healthcare Industry

Sector

Pharma and Healthcare

Tagline/ Slogan

Innovating for Life

USP

Work across borders, across disciplines, and across industries to deliver new and innovative medical technology solutions

Medtronic STP

Segment

Therapies and equipments

Target Group

Hospitals, health clinics, healthcare providers, and government agencies

Positioning

To contribute to human welfare by application of biomedical engineering in the research, design, manufacture, and sale of instruments or appliances that alleviate pain, restore health, and extend life

Medtronic SWOT Analysis

Strengths

1. Fast industry growth with less competition
2. Strong brand name and ability leverage technology
3. Strong supply chain
4. Economies of scales due to large scale operations

Weaknesses

1.Lack of stability in performance
2.Relationship with suppliers and other partners
3.Weak numbers across gross margin , operating margin and net margin compared to industry averages

Opportunities

1.New products and new markets
2.Mergers and acquisitions to gain strategic advantage
3.Focus on technology and improving research capabilties

Threats

1.Mature markets – Need for geographical expansion
2.Political risk – government interventions
3.Volatile costs and revenue due to fluctuating exchange rates

Medtronic Competition

Competitors

1.Johnson & Johnson
2.St Jude Medical Inc
3.Boston Scientific Corporation


The brandguide table above concludes the Medtronic SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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