Medtronic SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 5945

SWOT Analysis of Medtronic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Healthcare Industry


Medical Equipment and Supplies

Tagline/ Slogan

Innovating for Life


Work across borders, across disciplines, and across industries to deliver new and innovative medical technology solutions



Therapies and equipments

Target Group

Hospitals, health clinics, healthcare providers, and government agencies


To contribute to human welfare by application of biomedical engineering in the research, design, manufacture, and sale of instruments or appliances that alleviate pain, restore health, and extend life

SWOT Analysis


1. Fast industry growth with less competition
2. Strong brand name and ability leverage technology
3. Strong supply chain
4. Economies of scales due to large scale operations


1.Lack of stability in performance
2.Relationship with suppliers and other partners
3.Weak numbers across gross margin , operating margin and net margin compared to industry averages


1.New products and new markets
2.Mergers and acquisitions to gain strategic advantage
3.Focus on technology and improving research capabilties


1.Mature markets – Need for geographical expansion
2.Political risk – government interventions
3.Volatile costs and revenue due to fluctuating exchange rates



1.Johnson & Johnson
2.St Jude Medical Inc
3.Boston Scientific Corporation

The table above concludes the Medtronic SWOT analysis along with its marketing and brand parameters.


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