Medtronic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Medtronic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Medtronic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Medtronic to benchmark its business & performance as compared to the competitors and industry. As of 2020, Medtronic is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Medtronic competitors and includes Medtronic target market, segmentation, positioning & Unique Selling Proposition (USP).

Medtronic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Medtronic Brand Analysis
Parent Company

Medtronic

Category

Healthcare Industry

Sector

Pharma and Healthcare

Tagline/ Slogan

Innovating for Life

USP

Work across borders, across disciplines, and across industries to deliver new and innovative medical technology solutions

Medtronic STP
Medtronic Segmentation

Therapies and equipments

Medtronic Target Market

Hospitals, health clinics, healthcare providers, and government agencies

Medtronic Positioning

To contribute to human welfare by application of biomedical engineering in the research, design, manufacture, and sale of instruments or appliances that alleviate pain, restore health, and extend life

Medtronic SWOT Analysis
Medtronic Strengths

Below are the Strengths in the SWOT Analysis of Medtronic:

1. Fast industry growth with less competition
2. Strong brand name and ability leverage technology
3. Strong supply chain
4. Economies of scales due to large scale operations

Medtronic Weaknesses

Here are the weaknesses in the Medtronic SWOT Analysis:

1.Lack of stability in performance
2.Relationship with suppliers and other partners
3.Weak numbers across gross margin , operating margin and net margin compared to industry averages

Medtronic Opportunities

Following are the Opportunities in Medtronic SWOT Analysis:

1.New products and new markets
2.Mergers and acquisitions to gain strategic advantage
3.Focus on technology and improving research capabilties

Medtronic Threats

The threats in the SWOT Analysis of Medtronic are as mentioned:

1.Mature markets – Need for geographical expansion
2.Political risk – government interventions
3.Volatile costs and revenue due to fluctuating exchange rates

Medtronic Competition
Competitors

Below are the top 3 Medtronic competitors:

1.Johnson & Johnson
2.St Jude Medical Inc
3.Boston Scientific Corporation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Medtronic. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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