Medtronic SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Medtronic analyses the brand by its strengths, weaknesses, opportunities & threats. In Medtronic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Medtronic to benchmark its business & performance as compared to the competitors. Medtronic is one of the leading brands in the pharma and healthcare sector.

The article below lists the Medtronic SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Medtronic SWOT Analysis:

SWOT Analysis of Medtronic

For Medtronic, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Medtronic Strengths

The strengths of Medtronic looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Medtronic :

1. Fast industry growth with less competition
2. Strong brand name and ability leverage technology
3. Strong supply chain
4. Economies of scales due to large scale operations

Medtronic Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Medtronic SWOT Analysis:

1.Lack of stability in performance
2.Relationship with suppliers and other partners
3.Weak numbers across gross margin , operating margin and net margin compared to industry averages


Medtronic Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Medtronic SWOT Analysis:

1.New products and new markets
2.Mergers and acquisitions to gain strategic advantage
3.Focus on technology and improving research capabilties

Medtronic Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Medtronic are as mentioned:

1.Mature markets – Need for geographical expansion
2.Political risk – government interventions
3.Volatile costs and revenue due to fluctuating exchange rates


Medtronic Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Medtronic:

1.Johnson & Johnson
2.St Jude Medical Inc
3.Boston Scientific Corporation

Hence this concludes the Medtronic SWOT analysis.

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About Medtronic

Medtronic Overview
Parent Company

Medtronic

Category

Healthcare Industry

Sector

Pharma and Healthcare

Tagline/ Slogan

Innovating for Life

USP

Work across borders, across disciplines, and across industries to deliver new and innovative medical technology solutions

Medtronic STP
Segmentation

Therapies and equipments

Target Market

Hospitals, health clinics, healthcare providers, and government agencies

Positioning

To contribute to human welfare by application of biomedical engineering in the research, design, manufacture, and sale of instruments or appliances that alleviate pain, restore health, and extend life


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Medtronic. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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