Synthes SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 2450

SWOT Analysis of Synthes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Johnson & Johnson




Medical equipment and supplies

Tagline/ Slogan

People inspired


We are inspired whenever we see more can be done



Physical trauma, spine, craniofacial, mandible and chest implants, medical power tools, biomaterials

Target Group

Trauma, Spine, Craniomaxillofacial (CMF), Biomaterials and Power Tools


Patient driven , Surgoen focus, innovation ,highest quality standards,  education of customers, leveraging insights of surgeons, acting ethically and respectfully at all times

SWOT Analysis


1. Most of the market for sales of screws, plates, bone grafts and other products to treat skeletal injuries
2. Acquisition with J & J giving greater scope of economies
3. Presence across all major continents – Asia, America, Europe and Africa
4. Market leader in treatment of trauma victims

5. Strong brand equity with loyal customers


1. Inspite of acquisition, customers would still have sufficient alternative suppliers in all of the markets concerned
2.Controversy regarding allegations of shipping “adulterated and misbranded” products as part of unlawful clinical trials
3.Limited presence in emerging economies and limited brand recall


1.Improve product portfolio with newer technologies
2.Trauma market is less vulnerable to other markets with respect to economic pressure or more scrutiny  from health insurers
3. exclusive relationship between Synthes and the surgeon-led AO Foundation


1.With acquisition by J&J, other medical firms will respond aggresively
2.Integration complications with acquired firm and acquiring firm
3.Price wars and substitute products



1.Stryker Corporation
2.Depuy inc
3.Zimmer Holdings

The table above concludes the Synthes SWOT analysis along with its marketing and brand parameters.


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