Synthes SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Synthes SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Synthes, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Synthes to benchmark its business & performance as compared to the competitors, and make strategic improvements. Synthes is one of the leading brands in the pharma and healthcare sector.

The article below lists the Synthes SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Synthes SWOT Analysis:

SWOT Analysis of Synthes

For Synthes, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Synthes Strengths

The strengths of Synthes looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Synthes :

1. Most of the market for sales of screws, plates, bone grafts and other products to treat skeletal injuries
2. Acquisition with J & J giving greater scope of economies
3. Presence across all major continents – Asia, America, Europe and Africa
4. Market leader in treatment of trauma victims

5. Strong brand equity with loyal customers

Synthes Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Synthes SWOT Analysis:

1. Inspite of acquisition, customers would still have sufficient alternative suppliers in all of the markets concerned
2.Controversy regarding allegations of shipping “adulterated and misbranded” products as part of unlawful clinical trials
3.Limited presence in emerging economies and limited brand recall

Synthes Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Synthes SWOT Analysis:

1.Improve product portfolio with newer technologies
2.Trauma market is less vulnerable to other markets with respect to economic pressure or more scrutiny  from health insurers
3. exclusive relationship between Synthes and the surgeon-led AO Foundation

Synthes Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Synthes are as mentioned:

1.With acquisition by J&J, other medical firms will respond aggresively
2.Integration complications with acquired firm and acquiring firm
3.Price wars and substitute products

Synthes Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Synthes:

1.Stryker Corporation
2.Depuy inc
3.Zimmer Holdings

Hence this concludes the Synthes SWOT analysis.

Continue reading more about the brand/company.

About Synthes

Synthes Overview
Parent Company

Johnson & Johnson




Pharma and Healthcare

Tagline/ Slogan

People inspired


We are inspired whenever we see more can be done

Synthes STP

Physical trauma, spine, craniofacial, mandible and chest implants, medical power tools, biomaterials

Target Market

Trauma, Spine, Craniomaxillofacial (CMF), Biomaterials and Power Tools


Patient driven , Surgoen focus, innovation ,highest quality standards,  education of customers, leveraging insights of surgeons, acting ethically and respectfully at all times

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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