Published in Pharma and Healthcare category by MBA Skool Team
Synthes is one of the leading brands in the pharma and healthcare sector. Synthes SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Synthes:
Most of the market for sales of screws, plates, bone grafts and other products to treat skeletal injuries
Acquisition with J & J giving greater scope of economies
Presence across all major continents – Asia, America, Europe and Africa
Market leader in treatment of trauma victims
Strong brand equity with loyal customers
Above are the strengths in the SWOT Analysis of Synthes. The strengths of Synthes looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Inspite of acquisition, customers would still have sufficient alternative suppliers in all of the markets concerned
Controversy regarding allegations of shipping “adulterated and misbranded” products as part of unlawful clinical trials
Limited presence in emerging economies and limited brand recall
These were the weaknesses in the Synthes SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Improve product portfolio with newer technologies
Trauma market is less vulnerable to other markets with respect to economic pressure or more scrutinyfrom health insurers
exclusive relationship between Synthes and the surgeon-led AO Foundation
Above we covered the opportunities in Synthes SWOT Analysis. The opportunities for any brand can include prospects of future growth.
With acquisition by J&J, other medical firms will respond aggresively
Integration complications with acquired firm and acquiring firm
Price wars and substitute products
The threats in the SWOT Analysis of Synthes are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Physical trauma, spine, craniofacial, mandible and chest implants, medical power tools, biomaterials
Trauma, Spine, Craniomaxillofacial (CMF), Biomaterials and Power Tools
Patient driven , Surgoen focus, innovation ,highest quality standards, education of customers, leveraging insights of surgeons, acting ethically and respectfully at all times
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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