Synthes SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Synthes analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Synthes SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Synthes to benchmark its business & performance as compared to the competitors and industry. Synthes is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Synthes competitors and includes Synthes target market, segmentation, positioning & Unique Selling Proposition (USP).

Synthes SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Synthes Brand Analysis
Parent Company

Johnson & Johnson

Category

Healthcare

Sector

Pharma and Healthcare

Tagline/ Slogan

People inspired

USP

We are inspired whenever we see more can be done

Synthes STP
Synthes Segmentation

Physical trauma, spine, craniofacial, mandible and chest implants, medical power tools, biomaterials

Synthes Target Market

Trauma, Spine, Craniomaxillofacial (CMF), Biomaterials and Power Tools

Synthes Positioning

Patient driven , Surgoen focus, innovation ,highest quality standards,  education of customers, leveraging insights of surgeons, acting ethically and respectfully at all times

Synthes SWOT Analysis
Synthes Strengths

Below are the Strengths in the SWOT Analysis of Synthes:

1. Most of the market for sales of screws, plates, bone grafts and other products to treat skeletal injuries
2. Acquisition with J & J giving greater scope of economies
3. Presence across all major continents – Asia, America, Europe and Africa
4. Market leader in treatment of trauma victims

5. Strong brand equity with loyal customers

Synthes Weaknesses

Here are the weaknesses in the Synthes SWOT Analysis:

1. Inspite of acquisition, customers would still have sufficient alternative suppliers in all of the markets concerned
2.Controversy regarding allegations of shipping “adulterated and misbranded” products as part of unlawful clinical trials
3.Limited presence in emerging economies and limited brand recall

Synthes Opportunities

Following are the Opportunities in Synthes SWOT Analysis:

1.Improve product portfolio with newer technologies
2.Trauma market is less vulnerable to other markets with respect to economic pressure or more scrutiny  from health insurers
3. exclusive relationship between Synthes and the surgeon-led AO Foundation

Synthes Threats

The threats in the SWOT Analysis of Synthes are as mentioned:

1.With acquisition by J&J, other medical firms will respond aggresively
2.Integration complications with acquired firm and acquiring firm
3.Price wars and substitute products

Synthes Competition
Competitors

Below are the top 3 Synthes competitors:

1.Stryker Corporation
2.Depuy inc
3.Zimmer Holdings


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Synthes. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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