Terumo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Terumo

Health care

Pharma and Healthcare

Contributing to society through healthcare

Respect for individual and promotion of intercultural understanding

Manufacture and sale of a range of medical products and equipment

General hospital products, disposable medical equipment, medical electronic products, diabetes care products

Terumo’s unique technology makes medical treatment kinder and gentler

Below are the Strengths in the SWOT Analysis of Terumo:

1. Robust product portfolio
2. Hospital products include syringes, infusion pumps, electronic thermometer and sphygmomanometer, diabetes care products
3. Strong R&D capabilities
4. Global presence mitigating concentration risks

Here are the weaknesses in the Terumo SWOT Analysis:

1. Product recalls have affected reputation/ loss of market share

Following are the Opportunities in Terumo SWOT Analysis:

1. Strategic acquisitions likely to promote new growth opportunities
2. Focus on South East Asia to diversify production base
3. Strategic alliances likely to improve market position

4. Ageing population to spur product demand

The threats in the SWOT Analysis of Terumo are as mentioned:

1. Stringent regulations could undermine domestic and international sales position
2. Cost containment measures in Japan could limit profit growth
3. Further reduction in reimbursement levels in Japan would put downward pressure on Terumo's top-line growth

Below are the top 3 Terumo competitors:

1. Eisai Co., Ltd.
2. Dainippon Sumitomo Pharma Co., Ltd
3. Astellas Pharma