Published in Pharma and Healthcare category by MBA Skool Team
Terumo is one of the leading brands in the pharma and healthcare sector. Terumo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Terumo:
Hospital products include syringes, infusion pumps, electronic thermometer and sphygmomanometer, diabetes care products
Strong R&D capabilities
Global presence mitigating concentration risks
Above are the strengths in the SWOT Analysis of Terumo. The strengths of Terumo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Product recalls have affected reputation/ loss of market share
These were the weaknesses in the Terumo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Strategic acquisitions likely to promote new growth opportunities
Focus on South East Asia to diversify production base
Strategic alliances likely to improve market position
Ageing population to spur product demand
Above we covered the opportunities in Terumo SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Stringent regulations could undermine domestic and international sales position
Cost containment measures in Japan could limit profit growth
Further reduction in reimbursement levels in Japan would put downward pressure on Terumo's top-line growth
The threats in the SWOT Analysis of Terumo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Respect for individual and promotion of intercultural understanding
Manufacture and sale of a range of medical products and equipment
General hospital products, disposable medical equipment, medical electronic products, diabetes care products
Terumo’s unique technology makes medical treatment kinder and gentler
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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