Terumo SWOT Analysis, Competitors & USP

SWOT analysis of Terumo analyses the brand by its strengths, weaknesses, opportunities & threats. In Terumo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Terumo to benchmark its business & performance as compared to the competitors. Terumo is one of the leading brands in the pharma and healthcare sector.

The article below lists the Terumo SWOT (Strengths, Weaknesses, Opportunities, Threats), top Terumo competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Terumo

Terumo Overview
Parent Company	Terumo
Category	Health care
Sector	Pharma and Healthcare
Tagline/ Slogan	Contributing to society through healthcare
USP	Respect for individual and promotion of intercultural understanding
Terumo STP
Segmentation	Manufacture and sale of a range of medical products and equipment
Target Market	General hospital products, disposable medical equipment, medical electronic products, diabetes care products
Positioning	Terumo’s unique technology makes medical treatment kinder and gentler

SWOT Analysis of Terumo

For Terumo, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Terumo SWOT Analysis:

Terumo Strengths

The strengths of Terumo looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Terumo :

1. Robust product portfolio
2. Hospital products include syringes, infusion pumps, electronic thermometer and sphygmomanometer, diabetes care products
3. Strong R&D capabilities
4. Global presence mitigating concentration risks

Terumo Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Terumo SWOT Analysis:

1. Product recalls have affected reputation/ loss of market share

Terumo Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Terumo SWOT Analysis:

1. Strategic acquisitions likely to promote new growth opportunities
2. Focus on South East Asia to diversify production base
3. Strategic alliances likely to improve market position

4. Ageing population to spur product demand

Terumo Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Terumo are as mentioned:

1. Stringent regulations could undermine domestic and international sales position
2. Cost containment measures in Japan could limit profit growth
3. Further reduction in reimbursement levels in Japan would put downward pressure on Terumo's top-line growth

Terumo Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Terumo:

1. Eisai Co., Ltd.
2. Dainippon Sumitomo Pharma Co., Ltd
3. Astellas Pharma

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Terumo. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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