Terumo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Terumo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Terumo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Terumo to benchmark its business & performance as compared to the competitors and industry. Terumo is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Terumo competitors and includes Terumo target market, segmentation, positioning & Unique Selling Proposition (USP).

Terumo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Terumo Brand Analysis
Parent Company

Terumo

Category

Health care

Sector

Pharma and Healthcare

Tagline/ Slogan

Contributing to society through healthcare

USP

Respect for individual and promotion of intercultural understanding

Terumo STP
Terumo Segmentation

Manufacture and sale of a range of medical products and equipment

Terumo Target Market

General hospital products, disposable medical equipment, medical electronic products, diabetes care products

Terumo Positioning

Terumo’s unique technology makes medical treatment kinder and gentler

Terumo SWOT Analysis
Terumo Strengths

Below are the Strengths in the SWOT Analysis of Terumo:

1. Robust product portfolio
2. Hospital products include syringes, infusion pumps, electronic thermometer and sphygmomanometer, diabetes care products
3. Strong R&D capabilities
4. Global presence mitigating concentration risks

Terumo Weaknesses

Here are the weaknesses in the Terumo SWOT Analysis:

1. Product recalls have affected reputation/ loss of market share

Terumo Opportunities

Following are the Opportunities in Terumo SWOT Analysis:

1. Strategic acquisitions likely to promote new growth opportunities
2. Focus on South East Asia to diversify production base
3. Strategic alliances likely to improve market position

4. Ageing population to spur product demand

Terumo Threats

The threats in the SWOT Analysis of Terumo are as mentioned:

1. Stringent regulations could undermine domestic and international sales position
2. Cost containment measures in Japan could limit profit growth
3. Further reduction in reimbursement levels in Japan would put downward pressure on Terumo's top-line growth

Terumo Competition
Competitors

Below are the top 3 Terumo competitors:

1. Eisai Co., Ltd.
2. Dainippon Sumitomo Pharma Co., Ltd
3. Astellas Pharma


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Terumo. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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