Terumo SWOT Analysis
Terumo is one of the leading brands in the pharma and healthcare sector. Terumo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Terumo:
Quick Glance:
Terumo Strengths
- Robust product portfolio
- Hospital products include syringes, infusion pumps, electronic thermometer and sphygmomanometer, diabetes care products
- Strong R&D capabilities
- Global presence mitigating concentration risks
Above are the strengths in the SWOT Analysis of Terumo. The strengths of Terumo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Terumo Weaknesses
- Product recalls have affected reputation/ loss of market share
These were the weaknesses in the Terumo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Terumo Opportunities
- Strategic acquisitions likely to promote new growth opportunities
- Focus on South East Asia to diversify production base
- Strategic alliances likely to improve market position
- Ageing population to spur product demand
Above we covered the opportunities in Terumo SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Terumo Threats
- Stringent regulations could undermine domestic and international sales position
- Cost containment measures in Japan could limit profit growth
- Further reduction in reimbursement levels in Japan would put downward pressure on Terumo's top-line growth
The threats in the SWOT Analysis of Terumo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Terumo SWOT analysis.
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About Terumo
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Terumo Overview | |
|---|---|
| Parent Company |
Terumo |
| Category |
Health care |
| Sector | |
| Tagline/ Slogan |
Contributing to society through healthcare |
| USP |
Respect for individual and promotion of intercultural understanding |
| Terumo STP | |
| Segmentation |
Manufacture and sale of a range of medical products and equipment |
| Target Market |
General hospital products, disposable medical equipment, medical electronic products, diabetes care products |
| Positioning |
Terumo’s unique technology makes medical treatment kinder and gentler |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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