Terumo SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1947

SWOT Analysis of Terumo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Health care


Medical equipment

Tagline/ Slogan

Contributing to society through healthcare


Respect for individual and promotion of intercultural understanding



Manufacture and sale of a range of medical products and equipment

Target Group

General hospital products, disposable medical equipment, medical electronic products, diabetes care products


Terumo’s unique technology makes medical treatment kinder and gentler

SWOT Analysis


1. Robust product portfolio
2. Hospital products include syringes, infusion pumps, electronic thermometer and sphygmomanometer, diabetes care products
3. Strong R&D capabilities
4. Global presence mitigating concentration risks


1. Product recalls have affected reputation/ loss of market share


1. Strategic acquisitions likely to promote new growth opportunities
2. Focus on South East Asia to diversify production base
3. Strategic alliances likely to improve market position

4. Ageing population to spur product demand


1. Stringent regulations could undermine domestic and international sales position
2. Cost containment measures in Japan could limit profit growth
3. Further reduction in reimbursement levels in Japan would put downward pressure on Terumo's top-line growth



1. Eisai Co., Ltd.
2. Dainippon Sumitomo Pharma Co., Ltd
3. Astellas Pharma

The table above concludes the Terumo SWOT analysis along with its marketing and brand parameters.


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