Terumo SWOT Analysis, Competitors & USP
SWOT analysis of Terumo analyses the brand by its strengths, weaknesses, opportunities & threats. In Terumo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Terumo to benchmark its business & performance as compared to the competitors. Terumo is one of the leading brands in the pharma and healthcare sector.
The table below lists the Terumo SWOT (Strengths, Weaknesses, Opportunities, Threats), top Terumo competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Terumo Brand Analysis | |
|---|---|
| Parent Company |
Terumo |
| Category |
Health care |
| Sector | |
| Tagline/ Slogan |
Contributing to society through healthcare |
| USP |
Respect for individual and promotion of intercultural understanding |
| Terumo STP | |
| Segment |
Manufacture and sale of a range of medical products and equipment |
| Target Group |
General hospital products, disposable medical equipment, medical electronic products, diabetes care products |
| Positioning |
Terumo’s unique technology makes medical treatment kinder and gentler |
| SWOT Analysis of Terumo | |
| Terumo Strengths |
Below are the Strengths in the SWOT Analysis of Terumo: 1. Robust product portfolio |
| Terumo Weaknesses |
Here are the weaknesses in the Terumo SWOT Analysis: 1. Product recalls have affected reputation/ loss of market share |
| Terumo Opportunities |
Following are the Opportunities in Terumo SWOT Analysis: 1. Strategic acquisitions likely to promote new growth opportunities 4. Ageing population to spur product demand |
| Terumo Threats |
The threats in the SWOT Analysis of Terumo are as mentioned: 1. Stringent regulations could undermine domestic and international sales position |
| Terumo Competition | |
| Terumo Competitors |
Below are the top 3 competitors of Terumo: 1. Eisai Co., Ltd. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Terumo. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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