Mankind Pharma SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Mankind Pharma analyses the brand by its strengths, weaknesses, opportunities & threats. In Mankind Pharma SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mankind Pharma to benchmark its business & performance as compared to the competitors. Mankind Pharma is one of the leading brands in the pharma and healthcare sector.

The article below lists the Mankind Pharma SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mankind Pharma SWOT Analysis:

SWOT Analysis of Mankind Pharma

For Mankind Pharma, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Mankind Pharma Strengths

The strengths of Mankind Pharma looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mankind Pharma :

1. It is one of the largest pharmaceutical company in India and  was ranked No.1 Company of India as per Prescription/Doctor/Month audit of IMS-Health

2. The company's product pipeline ranges from pharma to over-the-counter and FMCG brands, which include Adiction, Gas-O-Fast, Kaloree1, Kustody, PregaNews and Unwanted72

3. A strong distribution network with 62 C&F agents & 6000 Stockists.

4. Their ads are quite strong unlike other contraceptive brands; selling products in unconventional places like paan shops has helped product sales

Mankind Pharma Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mankind Pharma SWOT Analysis:

1. Presence in very niche categories which constitute a very small part of consumer’s regular purchases

2. It is perceived more of a Pharma company and not that strong in FMCG


Mankind Pharma Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mankind Pharma SWOT Analysis:

1. With growing awareness and modernization, the demand for its products is bound to rise

2. Related diversification into growing categories

3. With growth in modern retail, it should look into opportunities of how to cater to this channel

Mankind Pharma Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mankind Pharma are as mentioned:

1. Intense and increasing competition amongst other FMCG companies
2. The needs that its brands cater to are not openly discussed in Indian culture which makes promotion and advertising a little difficult
3. Competition from unbranded and local products


Mankind Pharma Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Mankind Pharma:

1. Cipla

2. Lupin

Hence this concludes the Mankind Pharma SWOT analysis.

Continue reading more about the brand/company.

About Mankind Pharma

Mankind Pharma Overview
Parent Company

Mankind

Category

Personal care and pharma

Sector

Pharma and Healthcare

Tagline/ Slogan

Mankind serving life

USP

One of the fastest growing companies through aggressive product launch and promotion strategies

Mankind Pharma STP
Segmentation

Medicines, OTC and FMCG products

Target Market

All Indian households especially middle class

Positioning

Company whose mission is to support a healthy & active lifestyle through a broad portfolio of Pharma, OTC & FMCG products


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Mankind Pharma. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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