Mankind Pharma SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Mankind Pharma analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mankind Pharma SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mankind Pharma to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mankind Pharma is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mankind Pharma competitors and includes Mankind Pharma target market, segmentation, positioning & Unique Selling Proposition (USP).

Mankind Pharma SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mankind Pharma Brand Analysis
Parent Company

Mankind

Category

Personal care and pharma

Sector

Pharma and Healthcare

Tagline/ Slogan

Mankind serving life

USP

One of the fastest growing companies through aggressive product launch and promotion strategies

Mankind Pharma STP
Mankind Pharma Segmentation

Medicines, OTC and FMCG products

Mankind Pharma Target Market

All Indian households especially middle class

Mankind Pharma Positioning

Company whose mission is to support a healthy & active lifestyle through a broad portfolio of Pharma, OTC & FMCG products

Mankind Pharma SWOT Analysis
Mankind Pharma Strengths

Below are the Strengths in the SWOT Analysis of Mankind Pharma:

1. It is one of the largest pharmaceutical company in India and  was ranked No.1 Company of India as per Prescription/Doctor/Month audit of IMS-Health

2. The company's product pipeline ranges from pharma to over-the-counter and FMCG brands, which include Adiction, Gas-O-Fast, Kaloree1, Kustody, PregaNews and Unwanted72

3. A strong distribution network with 62 C&F agents & 6000 Stockists.

4. Their ads are quite strong unlike other contraceptive brands; selling products in unconventional places like paan shops has helped product sales

Mankind Pharma Weaknesses

Here are the weaknesses in the Mankind Pharma SWOT Analysis:

1. Presence in very niche categories which constitute a very small part of consumer’s regular purchases

2. It is perceived more of a Pharma company and not that strong in FMCG

Mankind Pharma Opportunities

Following are the Opportunities in Mankind Pharma SWOT Analysis:

1. With growing awareness and modernization, the demand for its products is bound to rise

2. Related diversification into growing categories

3. With growth in modern retail, it should look into opportunities of how to cater to this channel

Mankind Pharma Threats

The threats in the SWOT Analysis of Mankind Pharma are as mentioned:

1. Intense and increasing competition amongst other FMCG companies
2. The needs that its brands cater to are not openly discussed in Indian culture which makes promotion and advertising a little difficult
3. Competition from unbranded and local products

Mankind Pharma Competition
Competitors

Below are the top 2 Mankind Pharma competitors:

1. Cipla

2. Lupin


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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