Published in Pharma and Healthcare category by MBA Skool Team
AIBI International is one of the leading brands in the pharma and healthcare sector. AIBI International SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of AIBI International:
It carries brands such as Adidas, Life Fitness, Reebok, and Slendertone under one roof
The image of the brand is very strong in Singapore, AIBI has received the Singapore Promising Brand Award
AIBI offers a variety of services of best quality, it produces and distributes beauty, health, and fitness products
Offers high quality products and effective solutions for a good health
Above are the strengths in the SWOT Analysis of AIBI International. The strengths of AIBI International looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
AIBI International Weaknesses
Existing gym community to compete with our product offerings
Multi-brand retail stores ask for higher margins to keep your products
These products are high involved purchases and require technical expertise to explain the functioning of the product to the buyer, lack of well trained staff can create a trouble
These were the weaknesses in the AIBI International SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
AIBI International Opportunities
Increasing health awareness among people creates a huge market space for fitness products
Lack of time in working professionals is one of the main issue, personal fitness equipment will provide them a flexible regime for themselves
AMC contracts, after sale services, bulk discounts (for commercial buyers) can be used a strong influencer in purchases
Global expansion of brand through tieups
Above we covered the opportunities in AIBI International SWOT Analysis. The opportunities for any brand can include prospects of future growth.
AIBI International Threats
Large club sells Nutritional Products, Retail Sport Items
Machine expenses due to faults in the equipment or general maintenance
Large gym and fitness centres giving out offerings to allure people to join them instead of buying a equipment
The threats in the SWOT Analysis of AIBI International are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the AIBI International SWOT analysis.
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About AIBI International
The table below gives the brand overview along with its target market, segmentation, positioning & USP
AIBI brings the best brands in Health, Beauty and Fitness
AIBI International STP
Individual consumers are people who are health conscious and can afford a gym equipment at their house. Commercial customers are gyms, fitness centers
Rich individuals and commercial fitness facilities
One stop solution for all fitness related problems
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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