AIBI International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of AIBI International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AIBI International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AIBI International to benchmark its business & performance as compared to the competitors and industry. AIBI International is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top AIBI International competitors and includes AIBI International target market, segmentation, positioning & Unique Selling Proposition (USP).

AIBI International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
AIBI International Brand Analysis
Parent CompanyAIBI International
Category

Fitness and well being

Sector

Pharma and Healthcare

Tagline/ Slogan

Shape up your life

USP

AIBI brings the best brands in Health, Beauty and Fitness

AIBI International STP
AIBI International Segmentation

Individual consumers are people who are health conscious and can afford a gym equipment at their house. Commercial customers are gyms, fitness centers

AIBI International Target Market

Rich individuals and commercial fitness facilities

AIBI International Positioning

One stop solution for all fitness related problems

AIBI International SWOT Analysis
AIBI International Strengths

Below are the Strengths in the SWOT Analysis of AIBI International:

1. A huge portfolio of products under the brand
2. It carries brands such as Adidas, Life Fitness, Reebok, and Slendertone under one roof
3. The image of the brand is very strong in Singapore, AIBI has received the Singapore Promising Brand Award
4. AIBI offers a variety of services of best quality, it produces and distributes beauty, health, and fitness products

5. Offers high quality products and effective solutions for a good health

AIBI International Weaknesses

Here are the weaknesses in the AIBI International SWOT Analysis:

1. Existing gym community to compete with our product offerings
2. Multi-brand retail stores ask for higher margins to keep your products
3. These products are high involved purchases and require technical expertise to explain the functioning of the product to the buyer, lack of well trained staff can create a trouble

AIBI International Opportunities

Following are the Opportunities in AIBI International SWOT Analysis:

1. Increasing health awareness among people creates a huge market space for fitness products
2. Lack of time in working professionals is one of the main issue, personal fitness equipment will provide them a flexible regime for themselves
3. AMC contracts, after sale services, bulk discounts (for commercial buyers) can be used a strong influencer in purchases

4. Global expansion of brand through tieups

AIBI International Threats

The threats in the SWOT Analysis of AIBI International are as mentioned:

1. Large club sells Nutritional Products, Retail Sport Items
2. Machine expenses due to faults in the equipment or general maintenance
3. Large gym and fitness centres giving out offerings to allure people to join them instead of buying a equipment

AIBI International Competition
Competitors

Below are the top 3 AIBI International competitors:

1. California Fitness Club
2. Centaurs Group
3. Aklistah Pte Ltd

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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