AIBI International SWOT Analysis

AIBI International SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of AIBI International, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

AIBI International is one of the leading brands in the pharma and healthcare sector. The article below lists the AIBI International SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of AIBI International

For AIBI International, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

AIBI International Strengths

The strengths of AIBI International looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of AIBI International :

1. A huge portfolio of products under the brand
2. It carries brands such as Adidas, Life Fitness, Reebok, and Slendertone under one roof
3. The image of the brand is very strong in Singapore, AIBI has received the Singapore Promising Brand Award
4. AIBI offers a variety of services of best quality, it produces and distributes beauty, health, and fitness products

5. Offers high quality products and effective solutions for a good health

AIBI International Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the AIBI International SWOT Analysis:

1. Existing gym community to compete with our product offerings
2. Multi-brand retail stores ask for higher margins to keep your products
3. These products are high involved purchases and require technical expertise to explain the functioning of the product to the buyer, lack of well trained staff can create a trouble

AIBI International Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AIBI International SWOT Analysis:

1. Increasing health awareness among people creates a huge market space for fitness products
2. Lack of time in working professionals is one of the main issue, personal fitness equipment will provide them a flexible regime for themselves
3. AMC contracts, after sale services, bulk discounts (for commercial buyers) can be used a strong influencer in purchases

4. Global expansion of brand through tieups

AIBI International Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AIBI International are as mentioned:

1. Large club sells Nutritional Products, Retail Sport Items
2. Machine expenses due to faults in the equipment or general maintenance
3. Large gym and fitness centres giving out offerings to allure people to join them instead of buying a equipment

Hence this concludes the AIBI International SWOT analysis.

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About AIBI International

AIBI International Overview
Parent Company	AIBI International
Category	Fitness and well being
Sector	Pharma and Healthcare
Tagline/ Slogan	Shape up your life
USP	AIBI brings the best brands in Health, Beauty and Fitness
AIBI International STP
Segmentation	Individual consumers are people who are health conscious and can afford a gym equipment at their house. Commercial customers are gyms, fitness centers
Target Market	Rich individuals and commercial fitness facilities
Positioning	One stop solution for all fitness related problems

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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