AIBI International SWOT Analysis, Competitors & USP

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SWOT Analysis of AIBI International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AIBI International


Fitness and well being



Tagline/ Slogan

Shape up your life


AIBI brings the best brands in Health, Beauty and Fitness



Individual consumers are people who are health conscious and can afford a gym equipment at their house. Commercial customers are gyms, fitness centers

Target Group

Rich individuals and commercial fitness facilities


One stop solution for all fitness related problems

SWOT Analysis


1. A huge portfolio of products under the brand
2. It carries brands such as Adidas, Life Fitness, Reebok, and Slendertone under one roof
3. The image of the brand is very strong in Singapore, AIBI has received the Singapore Promising Brand Award
4. AIBI offers a variety of services of best quality, it produces and distributes beauty, health, and fitness products

5. Offers high quality products and effective solutions for a good health


1. Existing gym community to compete with our product offerings
2. Multi-brand retail stores ask for higher margins to keep your products
3. These products are high involved purchases and require technical expertise to explain the functioning of the product to the buyer, lack of well trained staff can create a trouble


1. Increasing health awareness among people creates a huge market space for fitness products
2. Lack of time in working professionals is one of the main issue, personal fitness equipment will provide them a flexible regime for themselves
3. AMC contracts, after sale services, bulk discounts (for commercial buyers) can be used a strong influencer in purchases

4. Global expansion of brand through tieups


1. Large club sells Nutritional Products, Retail Sport Items
2. Machine expenses due to faults in the equipment or general maintenance
3. Large gym and fitness centres giving out offerings to allure people to join them instead of buying a equipment



1. California Fitness Club
2. Centaurs Group
3. Aklistah Pte Ltd


The brandguide table above concludes the AIBI International SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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