SWOT analysis of Sigma Pharmaceuticals analyses the brand by its strengths, weaknesses, opportunities & threats. In Sigma Pharmaceuticals SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sigma Pharmaceuticals to benchmark its business & performance as compared to the competitors. Sigma Pharmaceuticals is one of the leading brands in the pharma and healthcare sector.
The table below lists the Sigma Pharmaceuticals SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sigma Pharmaceuticals competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Sigma Pharmaceuticals Brand Analysis | |
---|---|
Parent Company |
Sigma is parent company to pharmacy retail brands: Amcal Max, Amcal and Guardian |
Category |
Pharmaceuticals |
Sector | |
Tagline/ Slogan |
AMCAL- Expert advice for every Australian; Guardian Pharmacy – Advice. Trust. Care. |
USP |
Australia’s partner of choice for health, beauty and wellbeing |
Sigma Pharmaceuticals STP | |
Segment |
People who looking for quality drugs at an affordable price, seekers of healthcare products |
Target Group |
Healthcare professionals, wholesalers, generic distributors, and hospitals |
Positioning |
Quality and affordable pharmaceutical products |
SWOT Analysis of Sigma Pharmaceuticals | |
Sigma Pharmaceuticals Strengths |
Below are the Strengths in the SWOT Analysis of Sigma Pharmaceuticals: 1. Most trusted brand of Australia 5. It is the owner of the big retail brands Amcal Max, Amcal and Guardian |
Sigma Pharmaceuticals Weaknesses |
Here are the weaknesses in the Sigma Pharmaceuticals SWOT Analysis: 1. Dependent on limited number of customers |
Sigma Pharmaceuticals Opportunities |
Following are the Opportunities in Sigma Pharmaceuticals SWOT Analysis: 1. Awareness about healthcare is rapidly increasing, Sigma has a huge space to come up with healthcare and well-being products |
Sigma Pharmaceuticals Threats |
The threats in the SWOT Analysis of Sigma Pharmaceuticals are as mentioned: 1. Reforms in pharmaceutical pricing scheme namely PBS reforms can create trouble for the company |
Sigma Pharmaceuticals Competition | |
Sigma Pharmaceuticals Competitors |
Below are the top 3 competitors of Sigma Pharmaceuticals: 1. Alphapharm |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sigma Pharmaceuticals. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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