Cochlear Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Cochlear Limited

Biotechnology

Pharma and Healthcare

Hear now. And always

Designs, manufactures and supplies the Nucleus cochlear implant, the Hybridelectro-acoustic implant and the Baha bone conduction implant

People with auditory problems

Healthcare professionals operating in these areas, individuals with hearing troubles

A cochlear implant is an established, effective and long-term solution for people with moderate to profound hearing loss. Cochlear pioneered the implant technology and is still the world’s industry leader.

Below are the Strengths in the SWOT Analysis of Cochlear Limited:

1. COH is investing in research to redesign devices to enable manufacturing scale-up from a cottage industry to a production line
2. Management is also building the infrastructure to handle more revenue by investing in marketing and sales resources. 
3. COH has a reputation of delivering the most reliable and safest implantable device provides strong brand awareness with hearing specialists

4. The company has over 2700 employees in over 25 countries

5. One of the most recognised companies in Australia

Here are the weaknesses in the Cochlear Limited SWOT Analysis:

1. Untapped markets due to lack of relationship with suppliers and other partners
2. Growing competition means limited market share
3.Huge investments in research and development means financial challenge

Following are the Opportunities in Cochlear Limited SWOT Analysis:

1. Less than 10% of the profoundly deaf have an implantable hearing device, management expect they can exploit the immaturity of the global market
2. With increasing aging US population is expected to drive demand for hearing aids and assistive listening devices
3. Collaborative tie ups with hospitals, clinics, medical professionals etc.

The threats in the SWOT Analysis of Cochlear Limited are as mentioned:

1. Competition from local hearing clinics
2. The products require constant innovation to maintain the edge over the competitors

Below are the top 3 Cochlear Limited competitors:

1. Hearing Company
2. Bedwetting device manufacturers
3. Sonic