Cochlear Limited SWOT Analysis, USP & Competitors

Posted in Pharma and Healthcare, Total Reads: 4696

SWOT Analysis of Cochlear Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cochlear Limited

Parent Company

Cochlear Limited




Pharma and Healthcare

Tagline/ Slogan

Hear now. And always


Designs, manufactures and supplies the Nucleus cochlear implant, the Hybridelectro-acoustic implant and the Baha bone conduction implant

Cochlear Limited STP


People with auditory problems

Target Group

Healthcare professionals operating in these areas, individuals with hearing troubles


A cochlear implant is an established, effective and long-term solution for people with moderate to profound hearing loss. Cochlear pioneered the implant technology and is still the world’s industry leader.

Cochlear Limited SWOT Analysis


1. COH is investing in research to redesign devices to enable manufacturing scale-up from a cottage industry to a production line
2. Management is also building the infrastructure to handle more revenue by investing in marketing and sales resources. 
3. COH has a reputation of delivering the most reliable and safest implantable device provides strong brand awareness with hearing specialists

4. The company has over 2700 employees in over 25 countries

5. One of the most recognised companies in Australia


1. Untapped markets due to lack of relationship with suppliers and other partners
2. Growing competition means limited market share
3.Huge investments in research and development means financial challenge


1. Less than 10% of the profoundly deaf have an implantable hearing device, management expect they can exploit the immaturity of the global market
2. With increasing aging US population is expected to drive demand for hearing aids and assistive listening devices
3. Collaborative tie ups with hospitals, clinics, medical professionals etc.


1. Competition from local hearing clinics
2. The products require constant innovation to maintain the edge over the competitors

Cochlear Limited Competition


1. Hearing Company
2. Bedwetting device manufacturers
3. Sonic


The brandguide table above concludes the Cochlear Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Cochlear Limited. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin