Cochlear Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Cochlear Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cochlear Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cochlear Limited to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cochlear Limited is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cochlear Limited competitors and includes Cochlear Limited target market, segmentation, positioning & Unique Selling Proposition (USP).

Cochlear Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cochlear Limited Brand Analysis
Parent Company

Cochlear Limited




Pharma and Healthcare

Tagline/ Slogan

Hear now. And always


Designs, manufactures and supplies the Nucleus cochlear implant, the Hybridelectro-acoustic implant and the Baha bone conduction implant

Cochlear Limited STP
Cochlear Limited Segmentation

People with auditory problems

Cochlear Limited Target Market

Healthcare professionals operating in these areas, individuals with hearing troubles

Cochlear Limited Positioning

A cochlear implant is an established, effective and long-term solution for people with moderate to profound hearing loss. Cochlear pioneered the implant technology and is still the world’s industry leader.

Cochlear Limited SWOT Analysis
Cochlear Limited Strengths

Below are the Strengths in the SWOT Analysis of Cochlear Limited:

1. COH is investing in research to redesign devices to enable manufacturing scale-up from a cottage industry to a production line
2. Management is also building the infrastructure to handle more revenue by investing in marketing and sales resources. 
3. COH has a reputation of delivering the most reliable and safest implantable device provides strong brand awareness with hearing specialists

4. The company has over 2700 employees in over 25 countries

5. One of the most recognised companies in Australia

Cochlear Limited Weaknesses

Here are the weaknesses in the Cochlear Limited SWOT Analysis:

1. Untapped markets due to lack of relationship with suppliers and other partners
2. Growing competition means limited market share
3.Huge investments in research and development means financial challenge

Cochlear Limited Opportunities

Following are the Opportunities in Cochlear Limited SWOT Analysis:

1. Less than 10% of the profoundly deaf have an implantable hearing device, management expect they can exploit the immaturity of the global market
2. With increasing aging US population is expected to drive demand for hearing aids and assistive listening devices
3. Collaborative tie ups with hospitals, clinics, medical professionals etc.

Cochlear Limited Threats

The threats in the SWOT Analysis of Cochlear Limited are as mentioned:

1. Competition from local hearing clinics
2. The products require constant innovation to maintain the edge over the competitors

Cochlear Limited Competition

Below are the top 3 Cochlear Limited competitors:

1. Hearing Company
2. Bedwetting device manufacturers
3. Sonic


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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