Ambuja Cements SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ambuja Cements analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ambuja Cements SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ambuja Cements to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ambuja Cements is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ambuja Cements competitors and includes Ambuja Cements target market, segmentation, positioning & Unique Selling Proposition (USP).

Ambuja Cements SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ambuja Cements Brand Analysis
Parent Company

Ambuja Cements


Construction Materials- Cement


Real Estate and Construction

Tagline/ Slogan

Giant Compressive Strength


Superior quality cement

Ambuja Cements STP
Ambuja Cements Segmentation

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Ambuja Cements Target Market

Customers and Builders in both Public and private sector in all tier cities

Ambuja Cements Positioning

Providing Strength to your buildings

Ambuja Cements SWOT Analysis
Ambuja Cements Strengths

Below are the Strengths in the SWOT Analysis of Ambuja Cements:

1. It has an operational experience of over many decades

2. It is one of the leading cement manufacturers in the country.

3. It has a strong revenue year on year

4. Holcim, one of the world’s largest cement manufacturers has a significant share in Ambuja Cements

5. Branding activities through TVCs, online marketing etc in India make it a prominent brand

6. The company is also listed on NSE & BSE

Ambuja Cements Weaknesses

Here are the weaknesses in the Ambuja Cements SWOT Analysis:

1. It exports cement to a limited number of countries, as compared to its global competitors.

2. It deals primarily with cement and concrete while many global players manufacture other construction materials along with cement to provide greater portfolio to the customers.

Ambuja Cements Opportunities

Following are the Opportunities in Ambuja Cements SWOT Analysis:

1. Ambuja cements is planning to buy share from Holcim that would strengthen the brand as a Indian Brand and It would help the brand to grow in the country as Indian customers would psychologically relate to the brand now.

2. It can increase its global exports business by mergers and acquisitions.

3. The government is promoting Manufacturing sector in India which is a huge opportunity for Ambuja cements and other manufacturing companies.

Ambuja Cements Threats

The threats in the SWOT Analysis of Ambuja Cements are as mentioned:

1. It is facing strong competition from Indian and Global players in cement sector.

2. If it tries to increase its global operations, it would face tough competition and moreover, each country has different policies that might hamper its expansion.

Ambuja Cements Competition

Below are the top 5 Ambuja Cements competitors:

1. Ultratech Cement

2. ACC Limited

3. Shree Cement

4. The Indian Cement

5. Prism Cements Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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