SWOT analysis of Ambuja Cements analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ambuja Cements SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ambuja Cements to benchmark its business & performance as compared to the competitors and industry. Ambuja Cements is one of the leading brands in the real estate and construction sector. The table below also lists the top Ambuja Cements competitors and elaborates Ambuja Cements market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Ambuja Cements Brand Analysis | |
|---|---|
| Parent Company |
Ambuja Cements |
| Category |
Construction Materials- Cement |
| Sector | |
| Tagline/ Slogan |
Giant Compressive Strength |
| USP |
Superior quality cement |
| Ambuja Cements STP | |
| Segment |
Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder |
| Target Group |
Customers and Builders in both Public and private sector in all tier cities |
| Positioning |
Providing Strength to your buildings |
| Ambuja Cements SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ambuja Cements. Strengths are: 1. It has an operational experience of over many decades 2. It is one of the leading cement manufacturers in the country. 3. It has a strong revenue year on year 4. Holcim, one of the world’s largest cement manufacturers has a significant share in Ambuja Cements 5. Branding activities through TVCs, online marketing etc in India make it a prominent brand 6. The company is also listed on NSE & BSE |
| Weaknesses |
Here are the weaknesses in the Ambuja Cements SWOT Analysis: 1. It exports cement to a limited number of countries, as compared to its global competitors. 2. It deals primarily with cement and concrete while many global players manufacture other construction materials along with cement to provide greater portfolio to the customers. |
| Opportunities |
Following are the Opportunities in Ambuja Cements SWOT Analysis: 1. Ambuja cements is planning to buy share from Holcim that would strengthen the brand as a Indian Brand and It would help the brand to grow in the country as Indian customers would psychologically relate to the brand now. 2. It can increase its global exports business by mergers and acquisitions. 3. The government is promoting Manufacturing sector in India which is a huge opportunity for Ambuja cements and other manufacturing companies. |
| Threats |
The threats in the SWOT Analysis of Ambuja Cements are as mentioned: 1. It is facing strong competition from Indian and Global players in cement sector. 2. If it tries to increase its global operations, it would face tough competition and moreover, each country has different policies that might hamper its expansion. |
| Ambuja Cements Competition | |
| Competitors |
Below are the top 5 Ambuja Cements competitors: 1. Ultratech Cement 2. ACC Limited 3. Shree Cement 4. The Indian Cement 5. Prism Cements Limited |
The brandguide table above concludes the Ambuja Cements SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ambuja Cements. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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