Ambuja Cements SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ambuja Cements analyses the brand by its strengths, weaknesses, opportunities & threats. In Ambuja Cements SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ambuja Cements to benchmark its business & performance as compared to the competitors. Ambuja Cements is one of the leading brands in the real estate and construction sector.

The article below lists the Ambuja Cements SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ambuja Cements SWOT Analysis:

SWOT Analysis of Ambuja Cements

For Ambuja Cements, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ambuja Cements Strengths

The strengths of Ambuja Cements looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ambuja Cements :

1. It has an operational experience of over many decades

2. It is one of the leading cement manufacturers in the country.

3. It has a strong revenue year on year

4. Holcim, one of the world’s largest cement manufacturers has a significant share in Ambuja Cements

5. Branding activities through TVCs, online marketing etc in India make it a prominent brand

6. The company is also listed on NSE & BSE

Ambuja Cements Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ambuja Cements SWOT Analysis:

1. It exports cement to a limited number of countries, as compared to its global competitors.

2. It deals primarily with cement and concrete while many global players manufacture other construction materials along with cement to provide greater portfolio to the customers.


Ambuja Cements Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ambuja Cements SWOT Analysis:

1. Ambuja cements is planning to buy share from Holcim that would strengthen the brand as a Indian Brand and It would help the brand to grow in the country as Indian customers would psychologically relate to the brand now.

2. It can increase its global exports business by mergers and acquisitions.

3. The government is promoting Manufacturing sector in India which is a huge opportunity for Ambuja cements and other manufacturing companies.

Ambuja Cements Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ambuja Cements are as mentioned:

1. It is facing strong competition from Indian and Global players in cement sector.

2. If it tries to increase its global operations, it would face tough competition and moreover, each country has different policies that might hamper its expansion.


Ambuja Cements Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Ambuja Cements:

1. Ultratech Cement

2. ACC Limited

3. Shree Cement

4. The Indian Cement

5. Prism Cements Limited

Hence this concludes the Ambuja Cements SWOT analysis.

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About Ambuja Cements

Ambuja Cements Overview
Parent Company

Ambuja Cements

Category

Construction Materials- Cement

Sector

Real Estate and Construction

Tagline/ Slogan

Giant Compressive Strength

USP

Superior quality cement

Ambuja Cements STP
Segmentation

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Target Market

Customers and Builders in both Public and private sector in all tier cities

Positioning

Providing Strength to your buildings


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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