Ambuja Cements SWOT Analysis, Competitors & USP
SWOT analysis of Ambuja Cements analyses the brand by its strengths, weaknesses, opportunities & threats. In Ambuja Cements SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ambuja Cements to benchmark its business & performance as compared to the competitors. Ambuja Cements is one of the leading brands in the real estate and construction sector.
The table below lists the Ambuja Cements SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ambuja Cements competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Ambuja Cements Brand Analysis | |
|---|---|
| Parent Company |
Ambuja Cements |
| Category |
Construction Materials- Cement |
| Sector | |
| Tagline/ Slogan |
Giant Compressive Strength |
| USP |
Superior quality cement |
| Ambuja Cements STP | |
| Segment |
Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder |
| Target Group |
Customers and Builders in both Public and private sector in all tier cities |
| Positioning |
Providing Strength to your buildings |
| SWOT Analysis of Ambuja Cements | |
| Ambuja Cements Strengths |
Below are the Strengths in the SWOT Analysis of Ambuja Cements: 1. It has an operational experience of over many decades 2. It is one of the leading cement manufacturers in the country. 3. It has a strong revenue year on year 4. Holcim, one of the world’s largest cement manufacturers has a significant share in Ambuja Cements 5. Branding activities through TVCs, online marketing etc in India make it a prominent brand 6. The company is also listed on NSE & BSE |
| Ambuja Cements Weaknesses |
Here are the weaknesses in the Ambuja Cements SWOT Analysis: 1. It exports cement to a limited number of countries, as compared to its global competitors. 2. It deals primarily with cement and concrete while many global players manufacture other construction materials along with cement to provide greater portfolio to the customers. |
| Ambuja Cements Opportunities |
Following are the Opportunities in Ambuja Cements SWOT Analysis: 1. Ambuja cements is planning to buy share from Holcim that would strengthen the brand as a Indian Brand and It would help the brand to grow in the country as Indian customers would psychologically relate to the brand now. 2. It can increase its global exports business by mergers and acquisitions. 3. The government is promoting Manufacturing sector in India which is a huge opportunity for Ambuja cements and other manufacturing companies. |
| Ambuja Cements Threats |
The threats in the SWOT Analysis of Ambuja Cements are as mentioned: 1. It is facing strong competition from Indian and Global players in cement sector. 2. If it tries to increase its global operations, it would face tough competition and moreover, each country has different policies that might hamper its expansion. |
| Ambuja Cements Competition | |
| Ambuja Cements Competitors |
Below are the top 5 competitors of Ambuja Cements: 1. Ultratech Cement 2. ACC Limited 3. Shree Cement 4. The Indian Cement 5. Prism Cements Limited |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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