Shree Cement SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Shree Cement

Construction Materials-Cement

Real Estate and Construction

Sasta Nahin, Sabse Achcha

Superior Strength cement

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Customers and Builders in both Public and private sector in all tier cities

Supreme quality cement with high strength

Below are the Strengths in the SWOT Analysis of Shree Cement:

1. Shree Cement is one of the biggest cement manufacturers in North India.

2. It has successful operations in Rajasthan, Delhi, Haryana, Punjab, UP, J&K, Himachal etc.

3. It also plays in the power sector with Shree Power and Shree Mega Power brands.

4. It received Golden Peacock Award for Business Excellence

5. Shree Cement was rated among top 20 best companies to work for in India by Business Today, Mercer and TNS (2008–09).

6. It also received Award for good performance in Cost Management by Institute of Cost and Works Accounts of India (ICWAI)(2008–09).

Here are the weaknesses in the Shree Cement SWOT Analysis:

1. It operates only in Northern States, so it does not have major presence other parts of the country.

2. Brand awareness of Shree cements is lesser than other Indian Brands of Cement industry.

3. It does a lot lesser branding activities when compared to famous Indian brands.

Following are the Opportunities in Shree Cement SWOT Analysis:

1. It can expand its operations pan India.

2. It can also look for mergers and acquisitions with regional leaders in different Indian markets.

3. Government policies would also be pro manufacturing as it wants to promote Indian Manufacturing Sector, so this would surely help Shree cement to grow in the country.

The threats in the SWOT Analysis of Shree Cement are as mentioned:

1. It would face strong competition from Indian Players when it tries to expand operation pan India.

2. There is a high risk involved in expanding into other parts as the brand awareness is lesser right now. So it should work on creating pan India brand awareness and then enter other markets.

3. Increased operating costs & reducing marketing share

Below are the top 4 Shree Cement competitors:

1. Ambuja Cement

2. JK Cement

3. UltraTech Cement

4. ACC Limited