Shree Cement SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Shree Cement analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Shree Cement SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shree Cement to benchmark its business & performance as compared to the competitors and industry. As of 2020, Shree Cement is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shree Cement competitors and includes Shree Cement target market, segmentation, positioning & Unique Selling Proposition (USP).

Shree Cement SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Shree Cement Brand Analysis
Parent Company

Shree Cement

Category

Construction Materials-Cement

Sector

Real Estate and Construction

Tagline/ Slogan

Sasta Nahin, Sabse Achcha

USP

Superior Strength cement

Shree Cement STP
Shree Cement Segmentation

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Shree Cement Target Market

Customers and Builders in both Public and private sector in all tier cities

Shree Cement Positioning

Supreme quality cement with high strength

Shree Cement SWOT Analysis
Shree Cement Strengths

Below are the Strengths in the SWOT Analysis of Shree Cement:

1. Shree Cement is one of the biggest cement manufacturers in North India.

2. It has successful operations in Rajasthan, Delhi, Haryana, Punjab, UP, J&K, Himachal etc.

3. It also plays in the power sector with Shree Power and Shree Mega Power brands.

4. It received Golden Peacock Award for Business Excellence

5. Shree Cement was rated among top 20 best companies to work for in India by Business Today, Mercer and TNS (2008–09).

6. It also received Award for good performance in Cost Management by Institute of Cost and Works Accounts of India (ICWAI)(2008–09).

Shree Cement Weaknesses

Here are the weaknesses in the Shree Cement SWOT Analysis:

1. It operates only in Northern States, so it does not have major presence other parts of the country.

2. Brand awareness of Shree cements is lesser than other Indian Brands of Cement industry.

3. It does a lot lesser branding activities when compared to famous Indian brands.

Shree Cement Opportunities

Following are the Opportunities in Shree Cement SWOT Analysis:

1. It can expand its operations pan India.

2. It can also look for mergers and acquisitions with regional leaders in different Indian markets.

3. Government policies would also be pro manufacturing as it wants to promote Indian Manufacturing Sector, so this would surely help Shree cement to grow in the country.

Shree Cement Threats

The threats in the SWOT Analysis of Shree Cement are as mentioned:

1. It would face strong competition from Indian Players when it tries to expand operation pan India.

2. There is a high risk involved in expanding into other parts as the brand awareness is lesser right now. So it should work on creating pan India brand awareness and then enter other markets.

3. Increased operating costs & reducing marketing share

Shree Cement Competition
Competitors

Below are the top 4 Shree Cement competitors:

1. Ambuja Cement

2. JK Cement

3. UltraTech Cement

4. ACC Limited


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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