Shree Cement SWOT Analysis, Competitors & USP

Shree Cement SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Shree Cement, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shree Cement to benchmark its business & performance as compared to the competitors, and make strategic improvements. Shree Cement is one of the leading brands in the real estate and construction sector.

The article below lists the Shree Cement SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Shree Cement SWOT Analysis:

SWOT Analysis of Shree Cement

For Shree Cement, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Shree Cement Strengths

The strengths of Shree Cement looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Shree Cement :

1. Shree Cement is one of the biggest cement manufacturers in North India.

2. It has successful operations in Rajasthan, Delhi, Haryana, Punjab, UP, J&K, Himachal etc.

3. It also plays in the power sector with Shree Power and Shree Mega Power brands.

4. It received Golden Peacock Award for Business Excellence

5. Shree Cement was rated among top 20 best companies to work for in India by Business Today, Mercer and TNS (2008–09).

6. It also received Award for good performance in Cost Management by Institute of Cost and Works Accounts of India (ICWAI)(2008–09).

Shree Cement Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Shree Cement SWOT Analysis:

1. It operates only in Northern States, so it does not have major presence other parts of the country.

2. Brand awareness of Shree cements is lesser than other Indian Brands of Cement industry.

3. It does a lot lesser branding activities when compared to famous Indian brands.

Shree Cement Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Shree Cement SWOT Analysis:

1. It can expand its operations pan India.

2. It can also look for mergers and acquisitions with regional leaders in different Indian markets.

3. Government policies would also be pro manufacturing as it wants to promote Indian Manufacturing Sector, so this would surely help Shree cement to grow in the country.

Shree Cement Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Shree Cement are as mentioned:

1. It would face strong competition from Indian Players when it tries to expand operation pan India.

2. There is a high risk involved in expanding into other parts as the brand awareness is lesser right now. So it should work on creating pan India brand awareness and then enter other markets.

3. Increased operating costs & reducing marketing share

Shree Cement Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Shree Cement:

1. Ambuja Cement

2. JK Cement

3. UltraTech Cement

4. ACC Limited

Hence this concludes the Shree Cement SWOT analysis.

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About Shree Cement

Shree Cement Overview
Parent Company	Shree Cement
Category	Construction Materials-Cement
Sector	Real Estate and Construction
Tagline/ Slogan	Sasta Nahin, Sabse Achcha
USP	Superior Strength cement
Shree Cement STP
Segmentation	Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder
Target Market	Customers and Builders in both Public and private sector in all tier cities
Positioning	Supreme quality cement with high strength

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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