Shree Cement SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Shree Cement analyses the brand by its strengths, weaknesses, opportunities & threats. In Shree Cement SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shree Cement to benchmark its business & performance as compared to the competitors. Shree Cement is one of the leading brands in the real estate and construction sector.

The table below lists the Shree Cement SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shree Cement competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Shree Cement SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Shree Cement Brand Analysis
Parent Company

Shree Cement


Construction Materials-Cement


Real Estate and Construction

Tagline/ Slogan

Sasta Nahin, Sabse Achcha


Superior Strength cement

Shree Cement STP

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Target Group

Customers and Builders in both Public and private sector in all tier cities


Supreme quality cement with high strength

SWOT Analysis of Shree Cement
Shree Cement Strengths

Below are the Strengths in the SWOT Analysis of Shree Cement:

1. Shree Cement is one of the biggest cement manufacturers in North India.

2. It has successful operations in Rajasthan, Delhi, Haryana, Punjab, UP, J&K, Himachal etc.

3. It also plays in the power sector with Shree Power and Shree Mega Power brands.

4. It received Golden Peacock Award for Business Excellence

5. Shree Cement was rated among top 20 best companies to work for in India by Business Today, Mercer and TNS (2008–09).

6. It also received Award for good performance in Cost Management by Institute of Cost and Works Accounts of India (ICWAI)(2008–09).

Shree Cement Weaknesses

Here are the weaknesses in the Shree Cement SWOT Analysis:

1. It operates only in Northern States, so it does not have major presence other parts of the country.

2. Brand awareness of Shree cements is lesser than other Indian Brands of Cement industry.

3. It does a lot lesser branding activities when compared to famous Indian brands.

Shree Cement Opportunities

Following are the Opportunities in Shree Cement SWOT Analysis:

1. It can expand its operations pan India.

2. It can also look for mergers and acquisitions with regional leaders in different Indian markets.

3. Government policies would also be pro manufacturing as it wants to promote Indian Manufacturing Sector, so this would surely help Shree cement to grow in the country.

Shree Cement Threats

The threats in the SWOT Analysis of Shree Cement are as mentioned:

1. It would face strong competition from Indian Players when it tries to expand operation pan India.

2. There is a high risk involved in expanding into other parts as the brand awareness is lesser right now. So it should work on creating pan India brand awareness and then enter other markets.

3. Increased operating costs & reducing marketing share

Shree Cement Competition
Shree Cement Competitors

Below are the top 4 competitors of Shree Cement:

1. Ambuja Cement

2. JK Cement

3. UltraTech Cement

4. ACC Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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