India Cements SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of India Cements analyses the brand by its strengths, weaknesses, opportunities & threats. In India Cements SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like India Cements to benchmark its business & performance as compared to the competitors. India Cements is one of the leading brands in the real estate and construction sector.

The table below lists the India Cements SWOT (Strengths, Weaknesses, Opportunities, Threats), top India Cements competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

India Cements SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
India Cements Brand Analysis
Parent Company

India Cements Limited


Construction Materials-Cements


Real Estate and Construction

Tagline/ Slogan



Fine Quality Cement

India Cements STP

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Target Group

Customers and Builders in both Public and private sector in all tier cities


Leader of the market

SWOT Analysis of India Cements
India Cements Strengths

Below are the Strengths in the SWOT Analysis of India Cements:

1. India Cements was established in 1946. So it has an operational experience of many years.

2. It has 7 manufacturing plants in the country.

3. It owns Chennai Super kings franchise that has helped them build a strong brand value.

4. It is one of the largest cement company in India.

5. It also employs an efficient workforce of around 7500 employees

6. The brand is also associated with IPL cricket team Chennai Super Kings

India Cements Weaknesses

Here are the weaknesses in the India Cements SWOT Analysis:

1. India Cements is alleged to have made controversial investments in Jagati Publications and Bharati Cements

2. Its operations are majorly focused in South India and Maharashtra, so its nationwide awareness is lesser.

3. Its export business is also very small as compared to it competitors in India.

India Cements Opportunities

Following are the Opportunities in India Cements SWOT Analysis:

1. It should leverage its leadership in the southern markets to expand its operation all over India.

2. It should also emphasize on increasing its exports to other countries.

3. Policies of the Government would be pro manufacturing sector that would help Indian Cements to grow.

India Cements Threats

The threats in the SWOT Analysis of India Cements are as mentioned:

1. It faces strong competition from global and Indian brands.

2. Local players in southern markets are also posing threat to the market leader.

India Cements Competition
India Cements Competitors

Below are the top 5 competitors of India Cements:

1. ACC Limited

2. Shree Cement

3. UltraTech Cement

4. Ambuja Cement

5. JK Cement

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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