India Cements SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 3603

SWOT Analysis of India Cements with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

India Cements

Parent Company

India Cements Limited


Construction Materials-Cements


Real Estate and Construction

Tagline/ Slogan



Fine Quality Cement

India Cements STP


Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Target Group

Customers and Builders in both Public and private sector in all tier cities


Leader of the market

India Cements SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of India Cements :

1. India Cements was established in 1946. So it has an operational experience of many years.

2. It has 7 manufacturing plants in the country.

3. It owns Chennai Super kings franchise that has helped them build a strong brand value.

4. It is one of the largest cement company in India.

5. It also employs an efficient workforce of around 7500 employees

6. The brand is also associated with IPL cricket team Chennai Super Kings


1. India Cements is alleged to have made controversial investments in Jagati Publications and Bharati Cements

2. Its operations are majorly focused in South India and Maharashtra, so its nationwide awareness is lesser.

3. Its export business is also very small as compared to it competitors in India.


1. It should leverage its leadership in the southern markets to expand its operation all over India.

2. It should also emphasize on increasing its exports to other countries.

3. Policies of the Government would be pro manufacturing sector that would help Indian Cements to grow.


1. It faces strong competition from global and Indian brands.

2. Local players in southern markets are also posing threat to the market leader.

India Cements Competition


Below are the 5 main India Cements competitors :

1. ACC Limited

2. Shree Cement

3. UltraTech Cement

4. Ambuja Cement

5. JK Cement

The brandguide table above concludes the India Cements SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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