India Cements SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

India Cements Limited

Construction Materials-Cements

Real Estate and Construction

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Fine Quality Cement

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Customers and Builders in both Public and private sector in all tier cities

Leader of the market

Below are the Strengths in the SWOT Analysis of India Cements:

1. India Cements was established in 1946. So it has an operational experience of many years.

2. It has 7 manufacturing plants in the country.

3. It owns Chennai Super kings franchise that has helped them build a strong brand value.

4. It is one of the largest cement company in India.

5. It also employs an efficient workforce of around 7500 employees

6. The brand is also associated with IPL cricket team Chennai Super Kings

Here are the weaknesses in the India Cements SWOT Analysis:

1. India Cements is alleged to have made controversial investments in Jagati Publications and Bharati Cements

2. Its operations are majorly focused in South India and Maharashtra, so its nationwide awareness is lesser.

3. Its export business is also very small as compared to it competitors in India.

Following are the Opportunities in India Cements SWOT Analysis:

1. It should leverage its leadership in the southern markets to expand its operation all over India.

2. It should also emphasize on increasing its exports to other countries.

3. Policies of the Government would be pro manufacturing sector that would help Indian Cements to grow.

The threats in the SWOT Analysis of India Cements are as mentioned:

1. It faces strong competition from global and Indian brands.

2. Local players in southern markets are also posing threat to the market leader.

Below are the top 5 India Cements competitors:

1. ACC Limited

2. Shree Cement

3. UltraTech Cement

4. Ambuja Cement

5. JK Cement