Published in Real Estate and Construction category by MBA Skool Team
India Cements is one of the leading brands in the real estate and construction sector. India Cements SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of India Cements:
India Cements was established in 1946. So it has an operational experience of many years.
It has 7 manufacturing plants in the country.
It owns Chennai Super kings franchise that has helped them build a strong brand value.
It is one of the largest cement company in India.
It also employs an efficient workforce of around 7500 employees
The brand is also associated with IPL cricket team Chennai Super Kings
Above are the strengths in the SWOT Analysis of India Cements. The strengths of India Cements looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
India Cements Weaknesses
India Cements is alleged to have made controversial investments in Jagati Publications and Bharati Cements
Its operations are majorly focused in South India and Maharashtra, so its nationwide awareness is lesser.
Its export business is also very small as compared to it competitors in India.
These were the weaknesses in the India Cements SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
India Cements Opportunities
It should leverage its leadership in the southern markets to expand its operation all over India.
It should also emphasize on increasing its exports to other countries.
Policies of the Government would be pro manufacturing sector that would help Indian Cements to grow.
Above we covered the opportunities in India Cements SWOT Analysis. The opportunities for any brand can include prospects of future growth.
India Cements Threats
It faces strong competition from global and Indian brands.
Local players in southern markets are also posing threat to the market leader.
The threats in the SWOT Analysis of India Cements are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder
Customers and Builders in both Public and private sector in all tier cities
Leader of the market
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