India Cements SWOT Analysis, USP & Competitors

India Cements

Parent Company

India Cements Limited

Category

Construction Materials-Cements

Sector

Real Estate and Construction

Tagline/ Slogan

-

USP

Fine Quality Cement

India Cements STP

Segment

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Target Group

Customers and Builders in both Public and private sector in all tier cities

Positioning

Leader of the market

India Cements SWOT Analysis

Strengths

1. India Cements was established in 1946. So it has an operational experience of many years.

2. It has 7 manufacturing plants in the country.

3. It owns Chennai Super kings franchise that has helped them build a strong brand value.

4. It is one of the largest cement company in India.

5. It also employs an efficient workforce of around 7500 employees

6. The brand is also associated with IPL cricket team Chennai Super Kings

Weaknesses

1. India Cements is alleged to have made controversial investments in Jagati Publications and Bharati Cements

2. Its operations are majorly focused in South India and Maharashtra, so its nationwide awareness is lesser.

3. Its export business is also very small as compared to it competitors in India.

Opportunities

1. It should leverage its leadership in the southern markets to expand its operation all over India.

2. It should also emphasize on increasing its exports to other countries.

3. Policies of the Government would be pro manufacturing sector that would help Indian Cements to grow.

Threats

1. It faces strong competition from global and Indian brands.

2. Local players in southern markets are also posing threat to the market leader.

India Cements Competition

Competitors

1. ACC Limited

2. Shree Cement

3. UltraTech Cement

4. Ambuja Cement

5. JK Cement