Kajaria SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kajaria analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kajaria SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kajaria to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kajaria is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kajaria competitors and includes Kajaria target market, segmentation, positioning & Unique Selling Proposition (USP).

Kajaria SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kajaria Brand Analysis
Parent Company

Kajaria Ceramics


Construction Materials-Ceramics and Tiles


Real Estate and Construction

Tagline/ Slogan

Transform Your World; Create grow innovate


Continuously Innovating company

Kajaria STP
Kajaria Segmentation

Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders

Kajaria Target Market

Owners/builders having projects in Urban i.e. Tier I and Tier II cities

Kajaria Positioning

Best in technology, design and quality

Kajaria SWOT Analysis
Kajaria Strengths

Below are the Strengths in the SWOT Analysis of Kajaria:

1. Kajaria has been synonymous to innovation and quality for many decades

2. It is the largest manufacturer of Ceramics and Vitrified tiles in India

3. The company offers more than 1200 options to the customers.

4. Kajaria tiles come in a wide range of colors and textures to complement bathrooms, kitchens, living rooms, corridors, study rooms etc.

5. Kajaria ceramics is the only company in India which has won Superbrand award many times

6. It has a multi layered distribution network that gives it a huge advantage over its competitors.

Kajaria Weaknesses

Here are the weaknesses in the Kajaria SWOT Analysis:

1. It does not have operations in African and North Asian Countries.

2. Pricing of Kajaria products is a bit higher than its competitors.

Kajaria Opportunities

Following are the Opportunities in Kajaria SWOT Analysis:

1. Kajaria ceramics can leverage its worldwide operations and expand into African and Asian countries.

2. It should do advertising activities all over the world that would help it increase brand awareness and recall.

3. It can look for mergers and acquisitions to expand its operations.

Kajaria Threats

The threats in the SWOT Analysis of Kajaria are as mentioned:

1. Many local players are posing a tough competition to Kajaria Ceramics.

2. Globally, many other players have entered into Ceramics industry and made the environment very competitive.

Kajaria Competition

Below are the top 5 Kajaria competitors:

1. H&R Johnson India

2. Asian Granito India

3. Nitco Tiles

4. Somany Ceramics

5. RAK Ceramics

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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