Kajaria SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 3722

SWOT Analysis of Kajaria with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kajaria Ceramics

Parent Company

Kajaria Ceramics


Construction Materials-Ceramics and Tiles


Real Estate and Construction

Tagline/ Slogan

Transform Your World; Create grow innovate


Continuously Innovating company

Kajaria STP


Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders

Target Group

Owners/builders having projects in Urban i.e. Tier I and Tier II cities


Best in technology, design and quality

Kajaria SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kajaria :

1. Kajaria has been synonymous to innovation and quality for many decades

2. It is the largest manufacturer of Ceramics and Vitrified tiles in India

3. The company offers more than 1200 options to the customers.

4. Kajaria tiles come in a wide range of colors and textures to complement bathrooms, kitchens, living rooms, corridors, study rooms etc.

5. Kajaria ceramics is the only company in India which has won Superbrand award many times

6. It has a multi layered distribution network that gives it a huge advantage over its competitors.


1. It does not have operations in African and North Asian Countries.

2. Pricing of Kajaria products is a bit higher than its competitors.


1. Kajaria ceramics can leverage its worldwide operations and expand into African and Asian countries.

2. It should do advertising activities all over the world that would help it increase brand awareness and recall.

3. It can look for mergers and acquisitions to expand its operations.


1. Many local players are posing a tough competition to Kajaria Ceramics.

2. Globally, many other players have entered into Ceramics industry and made the environment very competitive.

Kajaria Competition


Below are the 5 main Kajaria competitors :

1. H&R Johnson India

2. Asian Granito India

3. Nitco Tiles

4. Somany Ceramics

5. RAK Ceramics

The brandguide table above concludes the Kajaria SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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