Kajaria SWOT Analysis
Kajaria SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Kajaria, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Kajaria is one of the leading brands in the real estate and construction sector. The article below lists the Kajaria SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Kajaria Strengths
The strengths of Kajaria looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Kajaria :
1. Kajaria has been synonymous to innovation and quality for many decades
2. It is the largest manufacturer of Ceramics and Vitrified tiles in India
3. The company offers more than 1200 options to the customers.
4. Kajaria tiles come in a wide range of colors and textures to complement bathrooms, kitchens, living rooms, corridors, study rooms etc.
5. Kajaria ceramics is the only company in India which has won Superbrand award many times
6. It has a multi layered distribution network that gives it a huge advantage over its competitors.
Kajaria Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Kajaria SWOT Analysis:
1. It does not have operations in African and North Asian Countries.
2. Pricing of Kajaria products is a bit higher than its competitors.
Kajaria Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Kajaria SWOT Analysis:
1. Kajaria ceramics can leverage its worldwide operations and expand into African and Asian countries.
2. It should do advertising activities all over the world that would help it increase brand awareness and recall.
3. It can look for mergers and acquisitions to expand its operations.
Kajaria Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Kajaria are as mentioned:
1. Many local players are posing a tough competition to Kajaria Ceramics.
2. Globally, many other players have entered into Ceramics industry and made the environment very competitive.
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Hence this concludes the Kajaria SWOT analysis.
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About Kajaria
| Kajaria Overview | |
|---|---|
| Parent Company |
Kajaria Ceramics |
| Category |
Construction Materials-Ceramics and Tiles |
| Sector | |
| Tagline/ Slogan |
Transform Your World; Create grow innovate |
| USP |
Continuously Innovating company |
| Kajaria STP | |
| Segmentation |
Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders |
| Target Market |
Owners/builders having projects in Urban i.e. Tier I and Tier II cities |
| Positioning |
Best in technology, design and quality |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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