Somany Ceramics SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Somany Ceramics SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Somany Ceramics, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Somany Ceramics to benchmark its business & performance as compared to the competitors, and make strategic improvements. Somany Ceramics is one of the leading brands in the real estate and construction sector.

The article below lists the Somany Ceramics SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Somany Ceramics SWOT Analysis:

SWOT Analysis of Somany Ceramics

For Somany Ceramics, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Somany Ceramics Strengths

The strengths of Somany Ceramics looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Somany Ceramics :

1. Somany Tiles has been into operations since many decades

2. It operates in India, Africa, Middle East, UK and Russia.

3. It has a production capacity of 40+ million square meters annually.

4. In Terms Of Decor Solutions With Widest Product Selection Categories – Ceramic Wall And Floor, Polished Vitrified Tiles, Glazed Vitrified Tiles, Digital Tiles & Sanitaryware And Bath Fittings As Well As Tile Laying Solution

5. It is designated as the Trend Setter in India

6. It is easily an undisputed leader in the world of ceramics

Somany Ceramics Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Somany Ceramics SWOT Analysis:

1. There is a scope of increasing foreign operations in the company’s distribution system.

2. Somany tiles is supposed to carry a very high brand equity with it, but is should do more advertising as people of Tier II cities and lower are not aware of the brand.

3. SOMANY tiles are priced a bit higher than normal brands in the category.

Somany Ceramics Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Somany Ceramics SWOT Analysis:

1. It can easily take leverage of its Indian leadership and expand its international operational network.

2. Government policies in India are also going to be pro manufacturing sector and with FDI coming into the sector, this would help SOMANY tiles to grow.

Somany Ceramics Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Somany Ceramics are as mentioned:

1. SOMANY tiles does face a tough competition from its competitors.

2. Many regional players are also taking on SOMANY tiles in terms of price.

Somany Ceramics Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Somany Ceramics:

1.  Kajaria Ceramics Ltd

2. H&R Johnson India

3. Asian Granito India

4. Nitco Tiles

5. RAK Ceramics

Hence this concludes the Somany Ceramics SWOT analysis.

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About Somany Ceramics

Somany Ceramics Overview
Parent Company



Construction Materials-Ceramics and Tiles


Real Estate and Construction

Tagline/ Slogan

We make your homes desirable ; We add color to your life; We are witness to your joy; We make your homes lavishing


Innovative products

Somany Ceramics STP

Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders

Target Market

Owners/builders having projects in Urban i.e. Tier I and Tier II cities


A Caring and High quality Brand

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Somany Ceramics. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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