Somany Ceramics SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Somany Ceramics analyses the brand by its strengths, weaknesses, opportunities & threats. In Somany Ceramics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Somany Ceramics to benchmark its business & performance as compared to the competitors. Somany Ceramics is one of the leading brands in the real estate and construction sector.

The table below lists the Somany Ceramics SWOT (Strengths, Weaknesses, Opportunities, Threats), top Somany Ceramics competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Somany Ceramics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Somany Ceramics Brand Analysis
Parent Company



Construction Materials-Ceramics and Tiles


Real Estate and Construction

Tagline/ Slogan

We make your homes desirable ; We add color to your life; We are witness to your joy; We make your homes lavishing


Innovative products

Somany Ceramics STP

Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders

Target Group

Owners/builders having projects in Urban i.e. Tier I and Tier II cities


A Caring and High quality Brand

SWOT Analysis of Somany Ceramics
Somany Ceramics Strengths

Below are the Strengths in the SWOT Analysis of Somany Ceramics:

1. Somany Tiles has been into operations since many decades

2. It operates in India, Africa, Middle East, UK and Russia.

3. It has a production capacity of 40+ million square meters annually.

4. In Terms Of Decor Solutions With Widest Product Selection Categories – Ceramic Wall And Floor, Polished Vitrified Tiles, Glazed Vitrified Tiles, Digital Tiles & Sanitaryware And Bath Fittings As Well As Tile Laying Solution

5. It is designated as the Trend Setter in India

6. It is easily an undisputed leader in the world of ceramics

Somany Ceramics Weaknesses

Here are the weaknesses in the Somany Ceramics SWOT Analysis:

1. There is a scope of increasing foreign operations in the company’s distribution system.

2. Somany tiles is supposed to carry a very high brand equity with it, but is should do more advertising as people of Tier II cities and lower are not aware of the brand.

3. SOMANY tiles are priced a bit higher than normal brands in the category.

Somany Ceramics Opportunities

Following are the Opportunities in Somany Ceramics SWOT Analysis:

1. It can easily take leverage of its Indian leadership and expand its international operational network.

2. Government policies in India are also going to be pro manufacturing sector and with FDI coming into the sector, this would help SOMANY tiles to grow.

Somany Ceramics Threats

The threats in the SWOT Analysis of Somany Ceramics are as mentioned:

1. SOMANY tiles does face a tough competition from its competitors.

2. Many regional players are also taking on SOMANY tiles in terms of price.

Somany Ceramics Competition
Somany Ceramics Competitors

Below are the top 5 competitors of Somany Ceramics:

1.  Kajaria Ceramics Ltd

2. H&R Johnson India

3. Asian Granito India

4. Nitco Tiles

5. RAK Ceramics

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Somany Ceramics. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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