Somany Ceramics SWOT Analysis, Competitors & USP
SWOT analysis of Somany Ceramics analyses the brand by its strengths, weaknesses, opportunities & threats. In Somany Ceramics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Somany Ceramics to benchmark its business & performance as compared to the competitors. Somany Ceramics is one of the leading brands in the real estate and construction sector.
The table below lists the Somany Ceramics SWOT (Strengths, Weaknesses, Opportunities, Threats), top Somany Ceramics competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Somany Ceramics Brand Analysis | |
|---|---|
| Parent Company |
SOMANY CERAMICS |
| Category |
Construction Materials-Ceramics and Tiles |
| Sector | |
| Tagline/ Slogan |
We make your homes desirable ; We add color to your life; We are witness to your joy; We make your homes lavishing |
| USP |
Innovative products |
| Somany Ceramics STP | |
| Segment |
Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders |
| Target Group |
Owners/builders having projects in Urban i.e. Tier I and Tier II cities |
| Positioning |
A Caring and High quality Brand |
| SWOT Analysis of Somany Ceramics | |
| Somany Ceramics Strengths |
Below are the Strengths in the SWOT Analysis of Somany Ceramics: 1. Somany Tiles has been into operations since many decades 2. It operates in India, Africa, Middle East, UK and Russia. 3. It has a production capacity of 40+ million square meters annually. 4. In Terms Of Decor Solutions With Widest Product Selection Categories – Ceramic Wall And Floor, Polished Vitrified Tiles, Glazed Vitrified Tiles, Digital Tiles & Sanitaryware And Bath Fittings As Well As Tile Laying Solution 5. It is designated as the Trend Setter in India 6. It is easily an undisputed leader in the world of ceramics |
| Somany Ceramics Weaknesses |
Here are the weaknesses in the Somany Ceramics SWOT Analysis: 1. There is a scope of increasing foreign operations in the company’s distribution system. 2. Somany tiles is supposed to carry a very high brand equity with it, but is should do more advertising as people of Tier II cities and lower are not aware of the brand. 3. SOMANY tiles are priced a bit higher than normal brands in the category. |
| Somany Ceramics Opportunities |
Following are the Opportunities in Somany Ceramics SWOT Analysis: 1. It can easily take leverage of its Indian leadership and expand its international operational network. 2. Government policies in India are also going to be pro manufacturing sector and with FDI coming into the sector, this would help SOMANY tiles to grow. |
| Somany Ceramics Threats |
The threats in the SWOT Analysis of Somany Ceramics are as mentioned: 1. SOMANY tiles does face a tough competition from its competitors. 2. Many regional players are also taking on SOMANY tiles in terms of price. |
| Somany Ceramics Competition | |
| Somany Ceramics Competitors |
Below are the top 5 competitors of Somany Ceramics: 1. Kajaria Ceramics Ltd 2. H&R Johnson India 3. Asian Granito India 4. Nitco Tiles 5. RAK Ceramics |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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