Somany Ceramics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

SOMANY CERAMICS

Construction Materials-Ceramics and Tiles

Real Estate and Construction

We make your homes desirable ; We add color to your life; We are witness to your joy; We make your homes lavishing

Innovative products

Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders

Owners/builders having projects in Urban i.e. Tier I and Tier II cities

A Caring and High quality Brand

Below are the Strengths in the SWOT Analysis of Somany Ceramics:

1. Somany Tiles has been into operations since many decades

2. It operates in India, Africa, Middle East, UK and Russia.

3. It has a production capacity of 40+ million square meters annually.

4. In Terms Of Decor Solutions With Widest Product Selection Categories – Ceramic Wall And Floor, Polished Vitrified Tiles, Glazed Vitrified Tiles, Digital Tiles & Sanitaryware And Bath Fittings As Well As Tile Laying Solution

5. It is designated as the Trend Setter in India

6. It is easily an undisputed leader in the world of ceramics

Here are the weaknesses in the Somany Ceramics SWOT Analysis:

1. There is a scope of increasing foreign operations in the company’s distribution system.

2. Somany tiles is supposed to carry a very high brand equity with it, but is should do more advertising as people of Tier II cities and lower are not aware of the brand.

3. SOMANY tiles are priced a bit higher than normal brands in the category.

Following are the Opportunities in Somany Ceramics SWOT Analysis:

1. It can easily take leverage of its Indian leadership and expand its international operational network.

2. Government policies in India are also going to be pro manufacturing sector and with FDI coming into the sector, this would help SOMANY tiles to grow.

The threats in the SWOT Analysis of Somany Ceramics are as mentioned:

1. SOMANY tiles does face a tough competition from its competitors.

2. Many regional players are also taking on SOMANY tiles in terms of price.

Below are the top 5 Somany Ceramics competitors:

1.  Kajaria Ceramics Ltd

2. H&R Johnson India

3. Asian Granito India

4. Nitco Tiles

5. RAK Ceramics