Somany Ceramics SWOT Analysis

Published in Real Estate and Construction category by MBA Skool Team

Here is a detailed SWOT analysis of Somany Ceramics covering strengths, weaknesses, opportunities and threats.

Somany Ceramics Strengths

  1. Somany Tiles has been into operations since many decades
  2. It operates in India, Africa, Middle East, UK and Russia.
  3. It has a production capacity of 40+ million square meters annually.
  4. In Terms Of Decor Solutions With Widest Product Selection Categories – Ceramic Wall And Floor, Polished Vitrified Tiles, Glazed Vitrified Tiles, Digital Tiles & Sanitaryware And Bath Fittings As Well As Tile Laying Solution
  5. It is designated as the Trend Setter in India
  6. It is easily an undisputed leader in the world of ceramics

Above are the strengths in the SWOT Analysis of Somany Ceramics. The strengths of Somany Ceramics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Somany Ceramics Weaknesses

  1. There is a scope of increasing foreign operations in the company’s distribution system.
  2. Somany tiles is supposed to carry a very high brand equity with it, but is should do more advertising as people of Tier II cities and lower are not aware of the brand.
  3. SOMANY tiles are priced a bit higher than normal brands in the category.

These were the weaknesses in the Somany Ceramics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Somany Ceramics Opportunities

  1. It can easily take leverage of its Indian leadership and expand its international operational network.
  2. Government policies in India are also going to be pro manufacturing sector and with FDI coming into the sector, this would help SOMANY tiles to grow.

Above we covered the opportunities in Somany Ceramics SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Somany Ceramics Threats

  1. SOMANY tiles does face a tough competition from its competitors.
  2. Many regional players are also taking on SOMANY tiles in terms of price.

The threats in the SWOT Analysis of Somany Ceramics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Somany Ceramics SWOT analysis.

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About Somany Ceramics

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Somany Ceramics Overview
Parent Company

SOMANY CERAMICS

Category

Construction Materials-Ceramics and Tiles

Sector

Real Estate and Construction

Tagline/ Slogan

We make your homes desirable ; We add color to your life; We are witness to your joy; We make your homes lavishing

USP

Innovative products

Somany Ceramics STP
Segmentation

Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders

Target Market

Owners/builders having projects in Urban i.e. Tier I and Tier II cities

Positioning

A Caring and High quality Brand


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Somany Ceramics. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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