Barwa Real Estate SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 5021

SWOT Analysis of Barwa Real Estate with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Barwa Real Estate

Parent Company

Barwa Group


Management, development and brokerage


Real estate

Tagline/ Slogan



Strong player in the real estate segment



UK, France, Germany and Switzerland realestate

Target Group

High and medium income group


Reliable and trustworthy

SWOT Analysis


1. Largest listed real estate company in Qatar in terms of real estate development
2. Strong global presence
3. Strong asset base of huge land bank
4. Prime location of projects


1.Need for more market transparency
2.Non compliance with international benchmarks and Debt burden to hurt strategic goals


1.FIFA World cup is driving the real estate market
2.Strong high end apartment sales
3.Geographic expansion


1.Changes in real estate prices
2.Delay in projects beyond expectation
3.Fluctuating interest rates



1.Arab Real Estate Company
2.Emaar Properties
3.Kuwait Real Estate Company

The table above concludes the Barwa Real Estate SWOT analysis along with its marketing and brand parameters.


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