Vinci SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Vinci analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Vinci SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vinci to benchmark its business & performance as compared to the competitors and industry. Vinci is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vinci competitors and includes Vinci target market, segmentation, positioning & Unique Selling Proposition (USP).

Vinci SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Vinci Brand Analysis
Parent Company

Vinci

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

To build long-term value for our customers, shareholders and employees, and for society at large

USP

World’s leading concession-construction company

Vinci STP
Vinci Segmentation

Based on geography: Europe, Africa, rest of the world

Vinci Target Market

Mainland France, French overseas territories, Belgium and French-speaking Africa

Vinci Positioning

An integrated solutions provider in the concession-construction sector present throughout the value chain (structural work, fit out, design-build, project management, systems integrator, PPP, property development)

Vinci SWOT Analysis
Vinci Strengths

Below are the Strengths in the SWOT Analysis of Vinci:

1. Vinci’s appeal as a green construction partner
2. Strong order book which would provide regular income in the tough times ahead
3. Complementing Business model: short-term operating cycles for contracting complement long-term cycles for concessions

4. Almost 80% of net sales generated in Europe

5. Over 180,000 employees form a part of its workforce

Vinci Weaknesses

Here are the weaknesses in the Vinci SWOT Analysis:

1. High exposure to France: highly vulnerable to the uncertainties of a single geographical market

2. Economic fluctuations affect the business efficiency causing lesser profits

Vinci Opportunities

Following are the Opportunities in Vinci SWOT Analysis:

1. Selection of France as the host of the European championships has provided the French construction sector with several opportunities. Several stadiums will be built and renovated in France.

VINCI is already participating in the construction of the stadiums.

2. Focus on emerging economies - Countries in the Asia Pacific region such as China and India are experiencing rapid urban development combined with exponential growth in infrastructure needs and are looking for energy-efficient solutions

Vinci Threats

The threats in the SWOT Analysis of Vinci are as mentioned:

1. Negative Trends in European economy - construction output in euro area declined
2. Government regulations - The group is subject to extensive and complex laws and regulations that affect the land development

and construction process, including laws and regulations related to zoning, permitted land uses, levels of density, building design, warranties, storm water, and use of open spaces

Vinci Competition
Competitors

Below are the top 4 Vinci competitors:

1. Bouygues Construction
2. Eiffage Construction
3. Spie Batignolles

4. Fayat


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vinci. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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