West Ham United FC SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 1838

SWOT Analysis of West Ham United FC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

West Ham United FC

Parent Company

West Ham United Football Club





Tagline/ Slogan



One of the leading players in the premier league



Football – English Premiere League

Target Group

Young people or adults interested in football


Positioned as having a never give up attitude

SWOT Analysis


1. Globally recognized brand with an increase in awareness in Asia, US and Australian markets.

2. High quality merchandising

3. Future home stadium with increased capacity

4. Great fan support

5. Associated sponsors like Alpari, SBOBET.

6. Great fan support

7. Stable financial position in comparison with the competitors of the same size


1. Less popularity in comparison with other English clubs

2. A lower financial power when compared to few wealthy football clubs


1. Scope to target global markets like Asia, USA, Australia etc.

2. More advertising spends in the foreign markets can increase the brand equity.


1. Other football clubs being acquired by financially strong businessmen.

2. New regulations like the Fair play Regulation.

3. Other football clubs following the trend and targeting foreign markets



1. Tottenham Hotspur

2. Fulham FC

3. Southampton FC

4. Manchester United

5. Arsenal FC

6. Hull City

The table above concludes the West Ham United FC SWOT analysis along with its marketing and brand parameters.


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