West Ham United FC SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

West Ham United FC SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of West Ham United FC, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

West Ham United FC is one of the leading brands in the sports teams and events sector. The article below lists the West Ham United FC SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of West Ham United FC

For West Ham United FC, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

West Ham United FC Strengths

The strengths of West Ham United FC looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of West Ham United FC :

1. Globally recognized brand with an increase in awareness in Asia, US and Australian markets.

2. High quality merchandising

3. Future home stadium with increased capacity

4. Great fan support

5. Associated sponsors like Alpari, SBOBET.

6. Great fan support

7. Stable financial position in comparison with the competitors of the same size

West Ham United FC Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the West Ham United FC SWOT Analysis:

1. Less popularity in comparison with other English clubs

2. A lower financial power when compared to few wealthy football clubs

West Ham United FC Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in West Ham United FC SWOT Analysis:

1. Scope to target global markets like Asia, USA, Australia etc.

2. More advertising spends in the foreign markets can increase the brand equity.

West Ham United FC Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of West Ham United FC are as mentioned:

1. Other football clubs being acquired by financially strong businessmen.

2. New regulations like the Fair play Regulation.

3. Other football clubs following the trend and targeting foreign markets

West Ham United FC Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of West Ham United FC:

1. Tottenham Hotspur

2. Fulham FC

3. Southampton FC

4. Manchester United

5. Arsenal FC

6. Hull City

Hence this concludes the West Ham United FC SWOT analysis.

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About West Ham United FC

West Ham United FC Overview
Parent Company

West Ham United Football Club




Sports Teams and Events

Tagline/ Slogan



One of the leading players in the premier league

West Ham United FC STP

Football – English Premiere League

Target Market

Young people or adults interested in football


Positioned as having a never give up attitude

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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