West Ham United FC SWOT Analysis, Competitors & USP
SWOT analysis of West Ham United FC analyses the brand by its strengths, weaknesses, opportunities & threats. In West Ham United FC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like West Ham United FC to benchmark its business & performance as compared to the competitors. West Ham United FC is one of the leading brands in the sports teams and events sector.
The table below lists the West Ham United FC SWOT (Strengths, Weaknesses, Opportunities, Threats), top West Ham United FC competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| West Ham United FC Brand Analysis | |
|---|---|
| Parent Company |
West Ham United Football Club |
| Category |
Sports |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
One of the leading players in the premier league |
| West Ham United FC STP | |
| Segment |
Football – English Premiere League |
| Target Group |
Young people or adults interested in football |
| Positioning |
Positioned as having a never give up attitude |
| SWOT Analysis of West Ham United FC | |
| West Ham United FC Strengths |
Below are the Strengths in the SWOT Analysis of West Ham United FC: 1. Globally recognized brand with an increase in awareness in Asia, US and Australian markets. 2. High quality merchandising 3. Future home stadium with increased capacity 4. Great fan support 5. Associated sponsors like Alpari, SBOBET. 6. Great fan support 7. Stable financial position in comparison with the competitors of the same size |
| West Ham United FC Weaknesses |
Here are the weaknesses in the West Ham United FC SWOT Analysis: 1. Less popularity in comparison with other English clubs 2. A lower financial power when compared to few wealthy football clubs |
| West Ham United FC Opportunities |
Following are the Opportunities in West Ham United FC SWOT Analysis: 1. Scope to target global markets like Asia, USA, Australia etc. 2. More advertising spends in the foreign markets can increase the brand equity. |
| West Ham United FC Threats |
The threats in the SWOT Analysis of West Ham United FC are as mentioned: 1. Other football clubs being acquired by financially strong businessmen. 2. New regulations like the Fair play Regulation. 3. Other football clubs following the trend and targeting foreign markets |
| West Ham United FC Competition | |
| West Ham United FC Competitors |
Below are the top 6 competitors of West Ham United FC: 1. Tottenham Hotspur 2. Fulham FC 3. Southampton FC 5. Arsenal FC 6. Hull City |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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