West Ham United FC SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

West Ham United Football Club

Sports

Sports Teams and Events

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One of the leading players in the premier league

Football – English Premiere League

Young people or adults interested in football

Positioned as having a never give up attitude

Below are the Strengths in the SWOT Analysis of West Ham United FC:

1. Globally recognized brand with an increase in awareness in Asia, US and Australian markets.

2. High quality merchandising

3. Future home stadium with increased capacity

4. Great fan support

5. Associated sponsors like Alpari, SBOBET.

6. Great fan support

7. Stable financial position in comparison with the competitors of the same size

Here are the weaknesses in the West Ham United FC SWOT Analysis:

1. Less popularity in comparison with other English clubs

2. A lower financial power when compared to few wealthy football clubs

Following are the Opportunities in West Ham United FC SWOT Analysis:

1. Scope to target global markets like Asia, USA, Australia etc.

2. More advertising spends in the foreign markets can increase the brand equity.

The threats in the SWOT Analysis of West Ham United FC are as mentioned:

1. Other football clubs being acquired by financially strong businessmen.

2. New regulations like the Fair play Regulation.

3. Other football clubs following the trend and targeting foreign markets

Below are the top 6 West Ham United FC competitors:

1. Tottenham Hotspur

2. Fulham FC

3. Southampton FC

4. Manchester United

5. Arsenal FC

6. Hull City