West Ham United FC SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of West Ham United FC analyses the brand by its strengths, weaknesses, opportunities & threats. In West Ham United FC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like West Ham United FC to benchmark its business & performance as compared to the competitors. West Ham United FC is one of the leading brands in the sports teams and events sector.

The table below lists the West Ham United FC SWOT (Strengths, Weaknesses, Opportunities, Threats), top West Ham United FC competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

West Ham United FC SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
West Ham United FC Brand Analysis
Parent Company

West Ham United Football Club




Sports Teams and Events

Tagline/ Slogan



One of the leading players in the premier league

West Ham United FC STP

Football – English Premiere League

Target Group

Young people or adults interested in football


Positioned as having a never give up attitude

SWOT Analysis of West Ham United FC
West Ham United FC Strengths

Below are the Strengths in the SWOT Analysis of West Ham United FC:

1. Globally recognized brand with an increase in awareness in Asia, US and Australian markets.

2. High quality merchandising

3. Future home stadium with increased capacity

4. Great fan support

5. Associated sponsors like Alpari, SBOBET.

6. Great fan support

7. Stable financial position in comparison with the competitors of the same size

West Ham United FC Weaknesses

Here are the weaknesses in the West Ham United FC SWOT Analysis:

1. Less popularity in comparison with other English clubs

2. A lower financial power when compared to few wealthy football clubs

West Ham United FC Opportunities

Following are the Opportunities in West Ham United FC SWOT Analysis:

1. Scope to target global markets like Asia, USA, Australia etc.

2. More advertising spends in the foreign markets can increase the brand equity.

West Ham United FC Threats

The threats in the SWOT Analysis of West Ham United FC are as mentioned:

1. Other football clubs being acquired by financially strong businessmen.

2. New regulations like the Fair play Regulation.

3. Other football clubs following the trend and targeting foreign markets

West Ham United FC Competition
West Ham United FC Competitors

Below are the top 6 competitors of West Ham United FC:

1. Tottenham Hotspur

2. Fulham FC

3. Southampton FC

4. Manchester United

5. Arsenal FC

6. Hull City

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to West Ham United FC. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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