West Ham United FC SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 2546

SWOT Analysis of West Ham United FC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

West Ham United FC

Parent Company

West Ham United Football Club




Sports Teams and Events

Tagline/ Slogan



One of the leading players in the premier league

West Ham United FC STP


Football – English Premiere League

Target Group

Young people or adults interested in football


Positioned as having a never give up attitude

West Ham United FC SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of West Ham United FC. Strengths are:

1. Globally recognized brand with an increase in awareness in Asia, US and Australian markets.

2. High quality merchandising

3. Future home stadium with increased capacity

4. Great fan support

5. Associated sponsors like Alpari, SBOBET.

6. Great fan support

7. Stable financial position in comparison with the competitors of the same size


Here are the weaknesses of West Ham United FC :

1. Less popularity in comparison with other English clubs

2. A lower financial power when compared to few wealthy football clubs


Following are the Opportunities of West Ham United FC :

1. Scope to target global markets like Asia, USA, Australia etc.

2. More advertising spends in the foreign markets can increase the brand equity.


The threats of West Ham United FC are as mentioned :

1. Other football clubs being acquired by financially strong businessmen.

2. New regulations like the Fair play Regulation.

3. Other football clubs following the trend and targeting foreign markets

West Ham United FC Competition


Below are the 6 main West Ham United FC competitors :

1. Tottenham Hotspur

2. Fulham FC

3. Southampton FC

4. Manchester United

5. Arsenal FC

6. Hull City

The brandguide table above concludes the West Ham United FC SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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