West Ham United FC SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 3083

SWOT analysis of West Ham United FC analyses the brand/company with its strengths, weaknesses, opportunities & threats. In West Ham United FC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like West Ham United FC to benchmark its business & performance as compared to the competitors and industry. West Ham United FC is one of the leading brands in the sports teams and events sector. The table below also lists the top West Ham United FC competitors and elaborates West Ham United FC market segmentation, target group, positioning & Unique Selling Proposition (USP).

West Ham United FC SWOT, Competitors, Marketing STP & Brand analysis Table
West Ham United FC Brand Analysis
Parent Company

West Ham United Football Club




Sports Teams and Events

Tagline/ Slogan



One of the leading players in the premier league

West Ham United FC STP

Football – English Premiere League

Target Group

Young people or adults interested in football


Positioned as having a never give up attitude

West Ham United FC SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of West Ham United FC. Strengths are:

1. Globally recognized brand with an increase in awareness in Asia, US and Australian markets.

2. High quality merchandising

3. Future home stadium with increased capacity

4. Great fan support

5. Associated sponsors like Alpari, SBOBET.

6. Great fan support

7. Stable financial position in comparison with the competitors of the same size


Here are the weaknesses in the West Ham United FC SWOT Analysis:

1. Less popularity in comparison with other English clubs

2. A lower financial power when compared to few wealthy football clubs


Following are the Opportunities in West Ham United FC SWOT Analysis:

1. Scope to target global markets like Asia, USA, Australia etc.

2. More advertising spends in the foreign markets can increase the brand equity.


The threats in the SWOT Analysis of West Ham United FC are as mentioned:

1. Other football clubs being acquired by financially strong businessmen.

2. New regulations like the Fair play Regulation.

3. Other football clubs following the trend and targeting foreign markets

West Ham United FC Competition

Below are the top 6 West Ham United FC competitors:

1. Tottenham Hotspur

2. Fulham FC

3. Southampton FC

4. Manchester United

5. Arsenal FC

6. Hull City

The brandguide table above concludes the West Ham United FC SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to West Ham United FC. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin