Major League Soccer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Major League Soccer SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Major League Soccer, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Major League Soccer to benchmark its business & performance as compared to the competitors, and make strategic improvements. Major League Soccer is one of the leading brands in the sports teams and events sector.

The article below lists the Major League Soccer SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Major League Soccer SWOT Analysis:

SWOT Analysis of Major League Soccer

For Major League Soccer, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Major League Soccer Strengths

The strengths of Major League Soccer looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Major League Soccer :

1. Increasing interest in soccer among the youth in USA and Canada
2. Healthy financial condition of most of the clubs
3. Presence of global superstars like Thiery Henry and David Beckham

4. Good infrastructure and stadiums for the players and fans

5. Good coverage and popularity across the American continent

Major League Soccer Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Major League Soccer SWOT Analysis:

1.The quality of football is not the same as the European leagues
2.Soccer is not the most followed sport in USA, losing out to American Football, Basketball and Baseball
3.Although the league has a few global superstars, but most of them are past their prime

4. No association with any broadcasters in most parts of Asia, which is a growing market when it comes to football

Major League Soccer Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Major League Soccer SWOT Analysis:

1.Exploit the growing interest of the American youth in football
2.Cash in on David Beckham and Thiey Henry’s global fan base and promote the league
3.Make the league more attractive by luring more international superstars who are at their peak

Major League Soccer Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Major League Soccer are as mentioned:

1. Threat from other sports like basketball, baseball
2.Threat from other cash rich and emerging leagues like the Chinese League

Major League Soccer Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Major League Soccer:

1.English Premier League

2. Spanish La Liga
3.NFL (American Football)
4.NBA National Basketball Association

Hence this concludes the Major League Soccer SWOT analysis.

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About Major League Soccer

Major League Soccer Overview
Parent Company

United States Soccer Federation


Soccer League (USA)


Sports Teams and Events

Tagline/ Slogan



A competitive football league with an increasing fan base and global superstars

Major League Soccer STP

All soccer fans in the USA and Canada

Target Market

Male in the age group of 15-60


A cash rich and competitive league with an increasing fan base

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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