Major League Soccer SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 11103

SWOT Analysis of Major League Soccer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Major League Soccer

Parent Company

United States Soccer Federation


Soccer League (USA)


Sports Teams and Events

Tagline/ Slogan



A competitive football league with an increasing fan base and global superstars

Major League Soccer STP


All soccer fans in the USA and Canada

Target Group

Male in the age group of 15-60


A cash rich and competitive league with an increasing fan base

Major League Soccer SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Major League Soccer. Strengths are:

1. Increasing interest in soccer among the youth in USA and Canada
2. Healthy financial condition of most of the clubs
3. Presence of global superstars like Thiery Henry and David Beckham

4. Good infrastructure and stadiums for the players and fans

5. Good coverage and popularity across the American continent


Here are the weaknesses of Major League Soccer :

1.The quality of football is not the same as the European leagues
2.Soccer is not the most followed sport in USA, losing out to American Football, Basketball and Baseball
3.Although the league has a few global superstars, but most of them are past their prime

4. No association with any broadcasters in most parts of Asia, which is a growing market when it comes to football


Following are the Opportunities of Major League Soccer :

1.Exploit the growing interest of the American youth in football
2.Cash in on David Beckham and Thiey Henry’s global fan base and promote the league
3.Make the league more attractive by luring more international superstars who are at their peak


The threats of Major League Soccer are as mentioned :

1. Threat from other sports like basketball, baseball
2.Threat from other cash rich and emerging leagues like the Chinese League

Major League Soccer Competition


Below are the 4 main Major League Soccer competitors :

1.English Premier League

2. Spanish La Liga
3.NFL (American Football)
4.NBA National Basketball Association

The brandguide table above concludes the Major League Soccer SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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