Published in Sports Teams and Events category by MBA Skool Team
Major League Soccer is one of the leading brands in the sports teams and events sector. Major League Soccer SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Major League Soccer:
Increasing interest in soccer among the youth in USA and Canada
Healthy financial condition of most of the clubs
Presence of global superstars like Thiery Henry and David Beckham
Good infrastructure and stadiums for the players and fans
Good coverage and popularity across the American continent
Above are the strengths in the SWOT Analysis of Major League Soccer. The strengths of Major League Soccer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Major League Soccer Weaknesses
The quality of football is not the same as the European leagues
Soccer is not the most followed sport in USA, losing out to American Football, Basketball and Baseball
Although the league has a few global superstars, but most of them are past their prime
No association with any broadcasters in most parts of Asia, which is a growing market when it comes to football
These were the weaknesses in the Major League Soccer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
A competitive football league with an increasing fan base and global superstars
Major League Soccer STP
All soccer fans in the USA and Canada
Male in the age group of 15-60
A cash rich and competitive league with an increasing fan base
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