Major League Soccer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Major League Soccer analyses the brand by its strengths, weaknesses, opportunities & threats. In Major League Soccer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Major League Soccer to benchmark its business & performance as compared to the competitors. Major League Soccer is one of the leading brands in the sports teams and events sector.

The table below lists the Major League Soccer SWOT (Strengths, Weaknesses, Opportunities, Threats), top Major League Soccer competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Major League Soccer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Major League Soccer Brand Analysis
Parent Company

United States Soccer Federation


Soccer League (USA)


Sports Teams and Events

Tagline/ Slogan



A competitive football league with an increasing fan base and global superstars

Major League Soccer STP

All soccer fans in the USA and Canada

Target Group

Male in the age group of 15-60


A cash rich and competitive league with an increasing fan base

SWOT Analysis of Major League Soccer
Major League Soccer Strengths

Below are the Strengths in the SWOT Analysis of Major League Soccer:

1. Increasing interest in soccer among the youth in USA and Canada
2. Healthy financial condition of most of the clubs
3. Presence of global superstars like Thiery Henry and David Beckham

4. Good infrastructure and stadiums for the players and fans

5. Good coverage and popularity across the American continent

Major League Soccer Weaknesses

Here are the weaknesses in the Major League Soccer SWOT Analysis:

1.The quality of football is not the same as the European leagues
2.Soccer is not the most followed sport in USA, losing out to American Football, Basketball and Baseball
3.Although the league has a few global superstars, but most of them are past their prime

4. No association with any broadcasters in most parts of Asia, which is a growing market when it comes to football

Major League Soccer Opportunities

Following are the Opportunities in Major League Soccer SWOT Analysis:

1.Exploit the growing interest of the American youth in football
2.Cash in on David Beckham and Thiey Henry’s global fan base and promote the league
3.Make the league more attractive by luring more international superstars who are at their peak

Major League Soccer Threats

The threats in the SWOT Analysis of Major League Soccer are as mentioned:

1. Threat from other sports like basketball, baseball
2.Threat from other cash rich and emerging leagues like the Chinese League

Major League Soccer Competition
Major League Soccer Competitors

Below are the top 4 competitors of Major League Soccer:

1.English Premier League

2. Spanish La Liga
3.NFL (American Football)
4.NBA National Basketball Association

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Major League Soccer. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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