SWOT analysis of Major League Soccer analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Major League Soccer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Major League Soccer to benchmark its business & performance as compared to the competitors and industry. As of 2020, Major League Soccer is one of the leading brands in the sports teams and events sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Major League Soccer competitors and includes Major League Soccer target market, segmentation, positioning & Unique Selling Proposition (USP).
Major League Soccer Brand Analysis | |
---|---|
Parent Company |
United States Soccer Federation |
Category |
Soccer League (USA) |
Sector | |
Tagline/ Slogan |
- |
USP |
A competitive football league with an increasing fan base and global superstars |
Major League Soccer STP | |
Major League Soccer Segmentation |
All soccer fans in the USA and Canada |
Major League Soccer Target Market |
Male in the age group of 15-60 |
Major League Soccer Positioning |
A cash rich and competitive league with an increasing fan base |
Major League Soccer SWOT Analysis | |
Major League Soccer Strengths |
Below are the Strengths in the SWOT Analysis of Major League Soccer: 1. Increasing interest in soccer among the youth in USA and Canada 4. Good infrastructure and stadiums for the players and fans 5. Good coverage and popularity across the American continent |
Major League Soccer Weaknesses |
Here are the weaknesses in the Major League Soccer SWOT Analysis: 1.The quality of football is not the same as the European leagues 4. No association with any broadcasters in most parts of Asia, which is a growing market when it comes to football |
Major League Soccer Opportunities |
Following are the Opportunities in Major League Soccer SWOT Analysis: 1.Exploit the growing interest of the American youth in football |
Major League Soccer Threats |
The threats in the SWOT Analysis of Major League Soccer are as mentioned: 1. Threat from other sports like basketball, baseball |
Major League Soccer Competition | |
Competitors |
Below are the top 4 Major League Soccer competitors: 2. Spanish La Liga |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Major League Soccer. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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