Major League Soccer SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Major League Soccer analyses the brand by its strengths, weaknesses, opportunities & threats. In Major League Soccer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Major League Soccer to benchmark its business & performance as compared to the competitors. Major League Soccer is one of the leading brands in the sports teams and events sector.
The table below lists the Major League Soccer SWOT (Strengths, Weaknesses, Opportunities, Threats), top Major League Soccer competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Major League Soccer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
A competitive football league with an increasing fan base and global superstars
Major League Soccer STP
All soccer fans in the USA and Canada
Male in the age group of 15-60
A cash rich and competitive league with an increasing fan base
SWOT Analysis of Major League Soccer
Major League Soccer Strengths
Below are the Strengths in the SWOT Analysis of Major League Soccer:
1. Increasing interest in soccer among the youth in USA and Canada 2. Healthy financial condition of most of the clubs 3. Presence of global superstars like Thiery Henry and David Beckham
4. Good infrastructure and stadiums for the players and fans
5. Good coverage and popularity across the American continent
Major League Soccer Weaknesses
Here are the weaknesses in the Major League Soccer SWOT Analysis:
1.The quality of football is not the same as the European leagues 2.Soccer is not the most followed sport in USA, losing out to American Football, Basketball and Baseball 3.Although the league has a few global superstars, but most of them are past their prime
4. No association with any broadcasters in most parts of Asia, which is a growing market when it comes to football
Major League Soccer Opportunities
Following are the Opportunities in Major League Soccer SWOT Analysis:
1.Exploit the growing interest of the American youth in football 2.Cash in on David Beckham and Thiey Henry’s global fan base and promote the league 3.Make the league more attractive by luring more international superstars who are at their peak
Major League Soccer Threats
The threats in the SWOT Analysis of Major League Soccer are as mentioned:
1. Threat from other sports like basketball, baseball 2.Threat from other cash rich and emerging leagues like the Chinese League
Major League Soccer Competition
Major League Soccer Competitors
Below are the top 4 competitors of Major League Soccer:
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