Italian Serie A SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 2985

SWOT analysis of Italian Serie A analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Italian Serie A SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Italian Serie A to benchmark its business & performance as compared to the competitors and industry. Italian Serie A is one of the leading brands in the sports teams and events sector. The table below also lists the top Italian Serie A competitors and elaborates Italian Serie A market segmentation, target group, positioning & Unique Selling Proposition (USP).

Italian Serie A SWOT, Competitors, Marketing STP & Brand analysis Table
Italian Serie A Brand Analysis
Parent Company

Italian Football Federation


Football league


Sports Teams and Events

Tagline/ Slogan



Exciting and extremely competitive football league with players from across the world

Italian Serie A STP

All football lovers across the world

Target Group

Men in the age group 15-60


One of the most competitive leagues in Europe

Italian Serie A SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Italian Serie A. Strengths are:

1. Presence of top teams like AC Milan, Inter Milan, Juventus
2. Produced the highest number of European Cup finalists and Seria A teams have always been a force to reckon with in Europe
3. Involvement of top international and Italian players
4. Highly competitive league


Here are the weaknesses in the Italian Serie A SWOT Analysis:

1.A number of alleged match fixing scandals have diminished the credibility of the league
2.Less number of goals per match because of the Italian mentality of defensive football
3.Lack of global fans apart from AC Milan and Juventus

4. The weak Italian economy is also making it difficult for the clubs to compete in Europe as they are unable to retain their star players


Following are the Opportunities in Italian Serie A SWOT Analysis:

1.Tap global and emerging markets like USA and Asia
2.Ensure stringent measures to regain the credibility of the league


The threats in the SWOT Analysis of Italian Serie A are as mentioned:

1.Losing star players to other leagues
2.If there is another match fixing scandal, it may completely wipe out the league’s fan base

Italian Serie A Competition

Below are the top 3 Italian Serie A competitors:

1.English Premier League
2.German Bundesliga
3.Spanish La Liga

The brandguide table above concludes the Italian Serie A SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Italian Serie A. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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