Italian Serie A SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Italian Football Federation

Football league

Sports Teams and Events

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Exciting and extremely competitive football league with players from across the world

All football lovers across the world

Men in the age group 15-60

One of the most competitive leagues in Europe

Below are the Strengths in the SWOT Analysis of Italian Serie A:

1. Presence of top teams like AC Milan, Inter Milan, Juventus
2. Produced the highest number of European Cup finalists and Seria A teams have always been a force to reckon with in Europe
3. Involvement of top international and Italian players
4. Highly competitive league

Here are the weaknesses in the Italian Serie A SWOT Analysis:

1.A number of alleged match fixing scandals have diminished the credibility of the league
2.Less number of goals per match because of the Italian mentality of defensive football
3.Lack of global fans apart from AC Milan and Juventus

4. The weak Italian economy is also making it difficult for the clubs to compete in Europe as they are unable to retain their star players

Following are the Opportunities in Italian Serie A SWOT Analysis:

1.Tap global and emerging markets like USA and Asia
2.Ensure stringent measures to regain the credibility of the league

The threats in the SWOT Analysis of Italian Serie A are as mentioned:

1.Losing star players to other leagues
2.If there is another match fixing scandal, it may completely wipe out the league’s fan base

Below are the top 3 Italian Serie A competitors:

1.English Premier League
2.German Bundesliga
3.Spanish La Liga