Italian Serie A SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Italian Serie A SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Italian Serie A, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Italian Serie A to benchmark its business & performance as compared to the competitors, and make strategic improvements. Italian Serie A is one of the leading brands in the sports teams and events sector.

The article below lists the Italian Serie A SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Italian Serie A SWOT Analysis:

SWOT Analysis of Italian Serie A

For Italian Serie A, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Italian Serie A Strengths

The strengths of Italian Serie A looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Italian Serie A :

1. Presence of top teams like AC Milan, Inter Milan, Juventus
2. Produced the highest number of European Cup finalists and Seria A teams have always been a force to reckon with in Europe
3. Involvement of top international and Italian players
4. Highly competitive league

Italian Serie A Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Italian Serie A SWOT Analysis:

1.A number of alleged match fixing scandals have diminished the credibility of the league
2.Less number of goals per match because of the Italian mentality of defensive football
3.Lack of global fans apart from AC Milan and Juventus

4. The weak Italian economy is also making it difficult for the clubs to compete in Europe as they are unable to retain their star players

Italian Serie A Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Italian Serie A SWOT Analysis:

1.Tap global and emerging markets like USA and Asia
2.Ensure stringent measures to regain the credibility of the league

Italian Serie A Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Italian Serie A are as mentioned:

1.Losing star players to other leagues
2.If there is another match fixing scandal, it may completely wipe out the league’s fan base

Italian Serie A Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Italian Serie A:

1.English Premier League
2.German Bundesliga
3.Spanish La Liga

Hence this concludes the Italian Serie A SWOT analysis.

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About Italian Serie A

Italian Serie A Overview
Parent Company

Italian Football Federation


Football league


Sports Teams and Events

Tagline/ Slogan



Exciting and extremely competitive football league with players from across the world

Italian Serie A STP

All football lovers across the world

Target Market

Men in the age group 15-60


One of the most competitive leagues in Europe

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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