Italian Serie A SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Italian Serie A analyses the brand by its strengths, weaknesses, opportunities & threats. In Italian Serie A SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Italian Serie A to benchmark its business & performance as compared to the competitors. Italian Serie A is one of the leading brands in the sports teams and events sector.

The table below lists the Italian Serie A SWOT (Strengths, Weaknesses, Opportunities, Threats), top Italian Serie A competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Italian Serie A SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Italian Serie A Brand Analysis
Parent Company

Italian Football Federation


Football league


Sports Teams and Events

Tagline/ Slogan



Exciting and extremely competitive football league with players from across the world

Italian Serie A STP

All football lovers across the world

Target Group

Men in the age group 15-60


One of the most competitive leagues in Europe

SWOT Analysis of Italian Serie A
Italian Serie A Strengths

Below are the Strengths in the SWOT Analysis of Italian Serie A:

1. Presence of top teams like AC Milan, Inter Milan, Juventus
2. Produced the highest number of European Cup finalists and Seria A teams have always been a force to reckon with in Europe
3. Involvement of top international and Italian players
4. Highly competitive league

Italian Serie A Weaknesses

Here are the weaknesses in the Italian Serie A SWOT Analysis:

1.A number of alleged match fixing scandals have diminished the credibility of the league
2.Less number of goals per match because of the Italian mentality of defensive football
3.Lack of global fans apart from AC Milan and Juventus

4. The weak Italian economy is also making it difficult for the clubs to compete in Europe as they are unable to retain their star players

Italian Serie A Opportunities

Following are the Opportunities in Italian Serie A SWOT Analysis:

1.Tap global and emerging markets like USA and Asia
2.Ensure stringent measures to regain the credibility of the league

Italian Serie A Threats

The threats in the SWOT Analysis of Italian Serie A are as mentioned:

1.Losing star players to other leagues
2.If there is another match fixing scandal, it may completely wipe out the league’s fan base

Italian Serie A Competition
Italian Serie A Competitors

Below are the top 3 competitors of Italian Serie A:

1.English Premier League
2.German Bundesliga
3.Spanish La Liga

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Italian Serie A. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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