German Bundesliga SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of German Bundesliga analyses the brand by its strengths, weaknesses, opportunities & threats. In German Bundesliga SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like German Bundesliga to benchmark its business & performance as compared to the competitors. German Bundesliga is one of the leading brands in the sports teams and events sector.
The table below lists the German Bundesliga SWOT (Strengths, Weaknesses, Opportunities, Threats), top German Bundesliga competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Top football league showcasing entertaining football and having the highest average attendance across all football leagues
German Bundesliga STP
All football fans across the world
Football enthusiasts in the age group 15-60
Entertaining and highly competitive football
SWOT Analysis of German Bundesliga
German Bundesliga Strengths
Below are the Strengths in the SWOT Analysis of German Bundesliga:
1. Germany, being a perennial powerhouse in the world of football, there is no shortage of homegrown talent 2. League consists of 18 teams, as opposed to 20 in the other leagues, thus making it more competitive 3. Containing some of the powerhouses of European football like Bayern Munich 4. Re-Emergence of teams like Borussia Dortmund, who play with a lot of positivity and enthusiasm, made the league more competitive
German Bundesliga Weaknesses
Here are the weaknesses in the German Bundesliga SWOT Analysis:
1. Apart from Bayern Munich, the other teams do not have a global fan base 2. Lack of association with top broadcasters in the Indian subcontinent and Asian market is hurting the league’s popularity 3. Lack of global superstars playing in the league
4. Bayern Munich dominating the league for a long time in the 1990s and early 2000s led to the image of the league not being competitive
German Bundesliga Opportunities
Following are the Opportunities in German Bundesliga SWOT Analysis:
1. Develop a fan base in Asia by organizing pre-season tours 2. Tap new markets like the US market by inviting teams from the MLS to come and play a few matches during the pre season
German Bundesliga Threats
The threats in the SWOT Analysis of German Bundesliga are as mentioned:
1.Similar leagues across Europe gaining more popularity 2.German players moving out to play in more glamorous leagues like the English Premier League and Spanish La Liga
German Bundesliga Competition
German Bundesliga Competitors
Below are the top 3 competitors of German Bundesliga:
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