Published in Sports Teams and Events category by MBA Skool Team
German Bundesliga is one of the leading brands in the sports teams and events sector. German Bundesliga SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of German Bundesliga:
Germany, being a perennial powerhouse in the world of football, there is no shortage of homegrown talent
League consists of 18 teams, as opposed to 20 in the other leagues, thus making it more competitive
Containing some of the powerhouses of European football like Bayern Munich
Re-Emergence ofteams like Borussia Dortmund, who play with a lot of positivity and enthusiasm, made the league more competitive
Above are the strengths in the SWOT Analysis of German Bundesliga. The strengths of German Bundesliga looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
German Bundesliga Weaknesses
Apart from Bayern Munich, the other teams do not have a global fan base
Lack of association with top broadcasters in the Indian subcontinent and Asian market is hurting the league’s popularity
Lack of global superstars playing in the league
Bayern Munich dominating the league for a long time in the 1990s and early 2000s led to the image of the league not being competitive
These were the weaknesses in the German Bundesliga SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
German Bundesliga Opportunities
Develop a fan base in Asia by organizing pre-season tours
Tap new markets like the US market by inviting teams from the MLS to come and play a few matches during the pre season
Above we covered the opportunities in German Bundesliga SWOT Analysis. The opportunities for any brand can include prospects of future growth.
German Bundesliga Threats
Similar leagues across Europe gaining more popularity
German players moving out to play in more glamorous leagues like the English Premier League and Spanish La Liga
The threats in the SWOT Analysis of German Bundesliga are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Top football league showcasing entertaining football and having the highest average attendance across all football leagues
German Bundesliga STP
All football fans across the world
Football enthusiasts in the age group 15-60
Entertaining and highly competitive football
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to German Bundesliga. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute