German Bundesliga SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Deutsche Fußball Liga

Football League (Germany)

Sports Teams and Events

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Top football league showcasing entertaining football and having the highest average attendance across all football leagues

All football fans across the world

Football enthusiasts in the age group 15-60

Entertaining and highly competitive football

Below are the Strengths in the SWOT Analysis of German Bundesliga:

1. Germany, being a perennial powerhouse in the world of football, there is no shortage of homegrown talent
2. League consists of 18 teams, as opposed to 20 in the other leagues, thus making it more competitive
3. Containing some of the powerhouses of European football like Bayern Munich
4. Re-Emergence of  teams like Borussia Dortmund, who play with a lot of positivity and enthusiasm, made the league more competitive

Here are the weaknesses in the German Bundesliga SWOT Analysis:

1. Apart from Bayern Munich, the other teams do not have a global fan base
2. Lack of association with top broadcasters in the Indian subcontinent and Asian market is hurting the league’s popularity
3. Lack of global superstars playing in the league

4. Bayern Munich dominating the league for a long time in the 1990s and early 2000s led to the image of the league not being competitive

Following are the Opportunities in German Bundesliga SWOT Analysis:

1. Develop a fan base in Asia by organizing pre-season tours
2. Tap new markets like the US market by inviting teams from the MLS to come and play a few matches during the pre season

The threats in the SWOT Analysis of German Bundesliga are as mentioned:

1.Similar leagues across Europe gaining more popularity
2.German players moving out to play in more glamorous leagues like the English Premier League and Spanish La Liga

Below are the top 3 German Bundesliga competitors:

1.English Premier League
2.Spanish La Liga
3.Italian Seria A