German Bundesliga SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of German Bundesliga analyses the brand by its strengths, weaknesses, opportunities & threats. In German Bundesliga SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like German Bundesliga to benchmark its business & performance as compared to the competitors. German Bundesliga is one of the leading brands in the sports teams and events sector.

The table below lists the German Bundesliga SWOT (Strengths, Weaknesses, Opportunities, Threats), top German Bundesliga competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

German Bundesliga SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
German Bundesliga Brand Analysis
Parent Company

Deutsche Fußball Liga


Football League (Germany)


Sports Teams and Events

Tagline/ Slogan



Top football league showcasing entertaining football and having the highest average attendance across all football leagues

German Bundesliga STP

All football fans across the world

Target Group

Football enthusiasts in the age group 15-60


Entertaining and highly competitive football

SWOT Analysis of German Bundesliga
German Bundesliga Strengths

Below are the Strengths in the SWOT Analysis of German Bundesliga:

1. Germany, being a perennial powerhouse in the world of football, there is no shortage of homegrown talent
2. League consists of 18 teams, as opposed to 20 in the other leagues, thus making it more competitive
3. Containing some of the powerhouses of European football like Bayern Munich
4. Re-Emergence of  teams like Borussia Dortmund, who play with a lot of positivity and enthusiasm, made the league more competitive

German Bundesliga Weaknesses

Here are the weaknesses in the German Bundesliga SWOT Analysis:

1. Apart from Bayern Munich, the other teams do not have a global fan base
2. Lack of association with top broadcasters in the Indian subcontinent and Asian market is hurting the league’s popularity
3. Lack of global superstars playing in the league

4. Bayern Munich dominating the league for a long time in the 1990s and early 2000s led to the image of the league not being competitive

German Bundesliga Opportunities

Following are the Opportunities in German Bundesliga SWOT Analysis:

1. Develop a fan base in Asia by organizing pre-season tours
2. Tap new markets like the US market by inviting teams from the MLS to come and play a few matches during the pre season

German Bundesliga Threats

The threats in the SWOT Analysis of German Bundesliga are as mentioned:

1.Similar leagues across Europe gaining more popularity
2.German players moving out to play in more glamorous leagues like the English Premier League and Spanish La Liga

German Bundesliga Competition
German Bundesliga Competitors

Below are the top 3 competitors of German Bundesliga:

1.English Premier League
2.Spanish La Liga
3.Italian Seria A

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to German Bundesliga. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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