AIFF I-League SWOT Analysis

AIFF I-League SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of AIFF I-League, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

AIFF I-League is one of the leading brands in the sports teams and events sector. The article below lists the AIFF I-League SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

AIFF I-League Strengths

The strengths of AIFF I-League looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of AIFF I-League :

1. Home-grown league and gives a chance to all Indian players to develop their game
2. Have IMG Reliance as Broadcast Partners
3. Foreign talent from Africa and South America plying their trade, leading to a development of the league
4. Highly competitive league which also has the age old rivalry of East Bengal vs Mohun Bagan

5. Extremely popular in Bengal, Goa and a few other states

AIFF I-League Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the AIFF I-League SWOT Analysis:

1.Poor financial status of most of the teams
2.Most teams are institutional teams and hence lack professionalism
3.Most clubs have poor marketing plans which explains the dismal average attendance of 4000 per game
4.Lack of merchandising and TV revenue for the teams

5. Poor quality of most of the fields, resulting in injuries to players

AIFF I-League Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in AIFF I-League SWOT Analysis:

1.Tap into the growing market of football lovers in India, who have grown up watching the European leagues, but have a keen interest in Indian football as well
2.Develop academies and nurture local talent in a better way
3.Have a better marketing plan, and try and increase revenue from merchandising

4. Improve the quality of the stadiums which will in turn ensure high attendance

AIFF I-League Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of AIFF I-League are as mentioned:

1. Emergence of IPL and other leagues in hockey, badminton etc may further reduce the interest in the I-league
2.The growing popularity of the English Premier League and other European Leagues is taking the lion’s share of the football merchandising market, and this dominance is only likely to grow even further.

Hence this concludes the AIFF I-League SWOT analysis.

Continue reading more about the brand/company.

About AIFF I-League

AIFF I-League Overview
Parent Company	AIFF(All India Football Federation)
Category	Football league (India)
Sector	Sports Teams and Events
Tagline/ Slogan	-
USP	Competitive league working to promote and develop Indian football
AIFF I-League STP
Segmentation	Indian Football lovers
Target Market	Indian football enthusiasts Men of age group 15-60
Positioning	Competitive league with the best Indian players in action

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to AIFF I-League. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading: