AIFF I-League SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of AIFF I-League analyses the brand by its strengths, weaknesses, opportunities & threats. In AIFF I-League SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AIFF I-League to benchmark its business & performance as compared to the competitors. AIFF I-League is one of the leading brands in the sports teams and events sector.

The article below lists the AIFF I-League SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the AIFF I-League SWOT Analysis:

SWOT Analysis of AIFF I-League

For AIFF I-League, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

AIFF I-League Strengths

The strengths of AIFF I-League looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of AIFF I-League :

1. Home-grown league and gives a chance to all Indian players to develop their game
2. Have IMG Reliance as Broadcast Partners
3. Foreign talent from Africa and South America plying their trade, leading to a development of the league
4. Highly competitive league which also has the age old rivalry of East Bengal vs Mohun Bagan

5. Extremely popular in Bengal, Goa and a few other states

AIFF I-League Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the AIFF I-League SWOT Analysis:

1.Poor financial status of most of the teams
2.Most teams are institutional teams and hence lack professionalism
3.Most clubs have poor marketing plans which explains the dismal average attendance of 4000 per game
4.Lack of merchandising and TV revenue for the teams

5. Poor quality of most of the fields, resulting in injuries to players

AIFF I-League Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AIFF I-League SWOT Analysis:

1.Tap into the growing market of football lovers in India, who have grown up watching the European leagues, but have a keen interest in Indian football as well
2.Develop academies and nurture local talent in a better way
3.Have a better marketing plan, and try and increase revenue from merchandising

4. Improve the quality of the stadiums which will in turn ensure high attendance

AIFF I-League Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AIFF I-League are as mentioned:

1. Emergence of IPL and other leagues in hockey, badminton etc may further reduce the interest in the I-league
2.The growing popularity of the English Premier League and other European Leagues is taking the lion’s share of the football merchandising market, and this dominance is only likely to grow even further.

AIFF I-League Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of AIFF I-League:

1. English Premier League

2. Spanish La Liga
3. Indian Premier League (cricket)

Hence this concludes the AIFF I-League SWOT analysis.

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About AIFF I-League

AIFF I-League Overview
Parent Company

AIFF(All India Football Federation)


Football league (India)


Sports Teams and Events

Tagline/ Slogan



Competitive league working to promote and develop Indian football


Indian Football lovers

Target Market

Indian football enthusiasts Men of age group 15-60


Competitive league with the best Indian players in action

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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