English Premier League SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

UEFA, FIFA

Football League (England)

Sports Teams and Events

Football, we know how you feel about it, because we feel the same

A highly competitive league which has followers across the world, a huge chunk of which comes from Asia, making the league the most profitable one

Billions of football lovers across the world

Football enthusiasts especially men in the age group 15-60

The most competitive football league

Below are the Strengths in the SWOT Analysis of English Premier League:

1. Best marketed football league across the world
2. Presence of global superstars in the various teams
3. Very few weak teams-resulting in a highly competitive league
4. Presence of some of the best managers and teams like Manchester United, Arsenal, Chelsea, Liverpool etc

5. The revenue sharing model among the 20 teams is a very good model, which prevents the top teams from dominating the league

6. Continuous excellent performance by its teams in the Champions League

7. Most popular football league in Asia

Here are the weaknesses in the English Premier League SWOT Analysis:

1. The level of technical skills of the players is inferior to that of other comparable leagues like Spanish La Liga and German Bundesliga
2. Failure to retain superstars like David Beckham and Cristiano Ronaldo cause brand dilution
3. Lack of homegrown superstars in the league

Following are the Opportunities in English Premier League SWOT Analysis:

1.  Tap the growing markets in India and China by setting up academies
2. Opportunity to leverage into its huge fan base through merchandising

The threats in the SWOT Analysis of English Premier League are as mentioned:

1.  The growing popularity of the other Euopean leagues due to the presence of top stars and teams
2. The top 5-6 teams may decide to form a separate league so that they get to keep the major chunk of the revenue they generate
3. Big spending clubs may destroy the competitive structure of the league in the future by continuing to splash millions of dollars on players

Below are the top 3 English Premier League competitors:

1.Spanish la Liga
2. Italian Serie A
3.German Bundesliga