English Premier League SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 8036

SWOT analysis of English Premier League analyses the brand/company with its strengths, weaknesses, opportunities & threats. In English Premier League SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like English Premier League to benchmark its business & performance as compared to the competitors and industry. English Premier League is one of the leading brands in the sports teams and events sector. The table below also lists the top English Premier League competitors and elaborates English Premier League market segmentation, target group, positioning & Unique Selling Proposition (USP).

English Premier League SWOT, Competitors, Marketing STP & Brand analysis Table
English Premier League Brand Analysis
Parent Company

UEFA, FIFA

Category

Football League (England)

Sector

Sports Teams and Events

Tagline/ Slogan

Football, we know how you feel about it, because we feel the same

USP

A highly competitive league which has followers across the world, a huge chunk of which comes from Asia, making the league the most profitable one

English Premier League STP
Segment

Billions of football lovers across the world

Target Group

Football enthusiasts especially men in the age group 15-60

Positioning

The most competitive football league

English Premier League SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of English Premier League. Strengths are:

1. Best marketed football league across the world
2. Presence of global superstars in the various teams
3. Very few weak teams-resulting in a highly competitive league
4. Presence of some of the best managers and teams like Manchester United, Arsenal, Chelsea, Liverpool etc

5. The revenue sharing model among the 20 teams is a very good model, which prevents the top teams from dominating the league

6. Continuous excellent performance by its teams in the Champions League

7. Most popular football league in Asia

Weaknesses

Here are the weaknesses in the English Premier League SWOT Analysis:

1. The level of technical skills of the players is inferior to that of other comparable leagues like Spanish La Liga and German Bundesliga
2. Failure to retain superstars like David Beckham and Cristiano Ronaldo cause brand dilution
3. Lack of homegrown superstars in the league

Opportunities

Following are the Opportunities in English Premier League SWOT Analysis:

1.  Tap the growing markets in India and China by setting up academies
2. Opportunity to leverage into its huge fan base through merchandising

Threats

The threats in the SWOT Analysis of English Premier League are as mentioned:

1.  The growing popularity of the other Euopean leagues due to the presence of top stars and teams
2. The top 5-6 teams may decide to form a separate league so that they get to keep the major chunk of the revenue they generate
3. Big spending clubs may destroy the competitive structure of the league in the future by continuing to splash millions of dollars on players

English Premier League Competition
Competitors

Below are the top 3 English Premier League competitors:

1.Spanish la Liga
2. Italian Serie A
3.German Bundesliga

The brandguide table above concludes the English Premier League SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to English Premier League. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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