Published in Sports Teams and Events category by MBA Skool Team
English Premier League is one of the leading brands in the sports teams and events sector. English Premier League SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of English Premier League:
Presence of global superstars in the various teams
Very few weak teams-resulting in a highly competitive league
Presence of some of the best managers and teams like Manchester United, Arsenal, Chelsea, Liverpool etc
The revenue sharing model among the 20 teams is a very good model, which prevents the top teams from dominating the league
Continuous excellent performance by its teams in the Champions League
Most popular football league in Asia
Above are the strengths in the SWOT Analysis of English Premier League. The strengths of English Premier League looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
English Premier League Weaknesses
The level of technical skills of the players is inferior to that of other comparable leagues like Spanish La Liga and German Bundesliga
Failure to retain superstars like David Beckham and Cristiano Ronaldo cause brand dilution
Lack of homegrown superstars in the league
These were the weaknesses in the English Premier League SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
English Premier League Opportunities
Tap the growing markets in India and China by setting up academies
Opportunity to leverage into its huge fan base through merchandising
Above we covered the opportunities in English Premier League SWOT Analysis. The opportunities for any brand can include prospects of future growth.
English Premier League Threats
The growing popularity of the other Euopean leagues due to the presence of top stars and teams
The top 5-6 teams may decide to form a separate league so that they get to keep the major chunk of the revenue they generate
Big spending clubs may destroy the competitive structure of the league in the future by continuing to splash millions of dollars on players
The threats in the SWOT Analysis of English Premier League are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Football, we know how you feel about it, because we feel the same
A highly competitive league which has followers across the world, a huge chunk of which comes from Asia, making the league the most profitable one
English Premier League STP
Billions of football lovers across the world
Football enthusiasts especially men in the age group 15-60
The most competitive football league
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