English Premier League SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of English Premier League analyses the brand/company with its strengths, weaknesses, opportunities & threats. In English Premier League SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like English Premier League to benchmark its business & performance as compared to the competitors and industry. As of 2020, English Premier League is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top English Premier League competitors and includes English Premier League target market, segmentation, positioning & Unique Selling Proposition (USP).

English Premier League SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
English Premier League Brand Analysis
Parent Company



Football League (England)


Sports Teams and Events

Tagline/ Slogan

Football, we know how you feel about it, because we feel the same


A highly competitive league which has followers across the world, a huge chunk of which comes from Asia, making the league the most profitable one

English Premier League STP
English Premier League Segmentation

Billions of football lovers across the world

English Premier League Target Market

Football enthusiasts especially men in the age group 15-60

English Premier League Positioning

The most competitive football league

English Premier League SWOT Analysis
English Premier League Strengths

Below are the Strengths in the SWOT Analysis of English Premier League:

1. Best marketed football league across the world
2. Presence of global superstars in the various teams
3. Very few weak teams-resulting in a highly competitive league
4. Presence of some of the best managers and teams like Manchester United, Arsenal, Chelsea, Liverpool etc

5. The revenue sharing model among the 20 teams is a very good model, which prevents the top teams from dominating the league

6. Continuous excellent performance by its teams in the Champions League

7. Most popular football league in Asia

English Premier League Weaknesses

Here are the weaknesses in the English Premier League SWOT Analysis:

1. The level of technical skills of the players is inferior to that of other comparable leagues like Spanish La Liga and German Bundesliga
2. Failure to retain superstars like David Beckham and Cristiano Ronaldo cause brand dilution
3. Lack of homegrown superstars in the league

English Premier League Opportunities

Following are the Opportunities in English Premier League SWOT Analysis:

1.  Tap the growing markets in India and China by setting up academies
2. Opportunity to leverage into its huge fan base through merchandising

English Premier League Threats

The threats in the SWOT Analysis of English Premier League are as mentioned:

1.  The growing popularity of the other Euopean leagues due to the presence of top stars and teams
2. The top 5-6 teams may decide to form a separate league so that they get to keep the major chunk of the revenue they generate
3. Big spending clubs may destroy the competitive structure of the league in the future by continuing to splash millions of dollars on players

English Premier League Competition

Below are the top 3 English Premier League competitors:

1.Spanish la Liga
2. Italian Serie A
3.German Bundesliga

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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