English Premier League SWOT Analysis
English Premier League is one of the leading brands in the sports teams and events sector. English Premier League SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of English Premier League:
Quick Glance:
English Premier League Strengths
- Best marketed football league across the world
- Presence of global superstars in the various teams
- Very few weak teams-resulting in a highly competitive league
- Presence of some of the best managers and teams like Manchester United, Arsenal, Chelsea, Liverpool etc
- The revenue sharing model among the 20 teams is a very good model, which prevents the top teams from dominating the league
- Continuous excellent performance by its teams in the Champions League
- Most popular football league in Asia
Above are the strengths in the SWOT Analysis of English Premier League. The strengths of English Premier League looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
English Premier League Weaknesses
- The level of technical skills of the players is inferior to that of other comparable leagues like Spanish La Liga and German Bundesliga
- Failure to retain superstars like David Beckham and Cristiano Ronaldo cause brand dilution
- Lack of homegrown superstars in the league
These were the weaknesses in the English Premier League SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
English Premier League Opportunities
- Tap the growing markets in India and China by setting up academies
- Opportunity to leverage into its huge fan base through merchandising
Above we covered the opportunities in English Premier League SWOT Analysis. The opportunities for any brand can include prospects of future growth.
English Premier League Threats
- The growing popularity of the other Euopean leagues due to the presence of top stars and teams
- The top 5-6 teams may decide to form a separate league so that they get to keep the major chunk of the revenue they generate
- Big spending clubs may destroy the competitive structure of the league in the future by continuing to splash millions of dollars on players
The threats in the SWOT Analysis of English Premier League are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the English Premier League SWOT analysis.
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About English Premier League
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| English Premier League Overview | |
|---|---|
| Parent Company |
UEFA, FIFA |
| Category |
Football League (England) |
| Sector | |
| Tagline/ Slogan |
Football, we know how you feel about it, because we feel the same |
| USP |
A highly competitive league which has followers across the world, a huge chunk of which comes from Asia, making the league the most profitable one |
| English Premier League STP | |
| Segmentation |
Billions of football lovers across the world |
| Target Market |
Football enthusiasts especially men in the age group 15-60 |
| Positioning |
The most competitive football league |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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