English Premier League SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

English Premier League SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of English Premier League, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like English Premier League to benchmark its business & performance as compared to the competitors, and make strategic improvements. English Premier League is one of the leading brands in the sports teams and events sector.

The article below lists the English Premier League SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the English Premier League SWOT Analysis:

SWOT Analysis of English Premier League

For English Premier League, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

English Premier League Strengths

The strengths of English Premier League looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of English Premier League :

1. Best marketed football league across the world
2. Presence of global superstars in the various teams
3. Very few weak teams-resulting in a highly competitive league
4. Presence of some of the best managers and teams like Manchester United, Arsenal, Chelsea, Liverpool etc

5. The revenue sharing model among the 20 teams is a very good model, which prevents the top teams from dominating the league

6. Continuous excellent performance by its teams in the Champions League

7. Most popular football league in Asia

English Premier League Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the English Premier League SWOT Analysis:

1. The level of technical skills of the players is inferior to that of other comparable leagues like Spanish La Liga and German Bundesliga
2. Failure to retain superstars like David Beckham and Cristiano Ronaldo cause brand dilution
3. Lack of homegrown superstars in the league

English Premier League Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in English Premier League SWOT Analysis:

1.  Tap the growing markets in India and China by setting up academies
2. Opportunity to leverage into its huge fan base through merchandising

English Premier League Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of English Premier League are as mentioned:

1.  The growing popularity of the other Euopean leagues due to the presence of top stars and teams
2. The top 5-6 teams may decide to form a separate league so that they get to keep the major chunk of the revenue they generate
3. Big spending clubs may destroy the competitive structure of the league in the future by continuing to splash millions of dollars on players

English Premier League Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of English Premier League:

1.Spanish la Liga
2. Italian Serie A
3.German Bundesliga

Hence this concludes the English Premier League SWOT analysis.

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About English Premier League

English Premier League Overview
Parent Company



Football League (England)


Sports Teams and Events

Tagline/ Slogan

Football, we know how you feel about it, because we feel the same


A highly competitive league which has followers across the world, a huge chunk of which comes from Asia, making the league the most profitable one

English Premier League STP

Billions of football lovers across the world

Target Market

Football enthusiasts especially men in the age group 15-60


The most competitive football league

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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