Bangladesh Premier League SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 3147

SWOT Analysis of Bangladesh Premier League with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bangladesh Premier League

Parent Company

Bangladesh Cricket Board(BCB)


Professional T20 cricket league


Sports Teams and Events

Tagline/ Slogan



A highly competitive T20 league with massive local fan following

Bangladesh Premier League STP


All cricket fans (especially in Asia)

Target Group

Male in the age group 10-60


An exciting T20 league with a combination of local players and global superstars

Bangladesh Premier League SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bangladesh Premier League :

1. Cricket being followed like a religion in Bangladesh
2. Presence of global T20 superstars like makes it a competitive league
3. Extremely competitive league
4. Involvement of global superstars also helping in the development of local talent, which augurs well for the league in the long run


1.Not having a global reach like the IPL
2.Marketing and branding of the league could have been a lot better
3.Not having a clear window in the FTP will result in international stars not being able to participate due to other commitments


1.Attracting more international superstars in the future will give the league a global fan base
2.Try and negotiate with the other boards and get a representation in the Champions League T20


1.Threats from similar leagues that are present all over the world, which may result in an overdose of T20 cricket
2.Rising popularity of other sports like football in Bangladesh

Bangladesh Premier League Competition


Below are the 3 main Bangladesh Premier League competitors :

2.Big Bash League
3.Sri Lankan Premier League

The brandguide table above concludes the Bangladesh Premier League SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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