Bangladesh Premier League SWOT Analysis
Bangladesh Premier League is one of the leading brands in the sports teams and events sector. Bangladesh Premier League SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bangladesh Premier League:
Quick Glance:
Bangladesh Premier League Strengths
- Cricket being followed like a religion in Bangladesh
- Presence of global T20 superstars like makes it a competitive league
- Extremely competitive league
- Involvement of global superstars also helping in the development of local talent, which augurs well for the league in the long run
Above are the strengths in the SWOT Analysis of Bangladesh Premier League. The strengths of Bangladesh Premier League looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bangladesh Premier League Weaknesses
- Not having a global reach like the IPL
- Marketing and branding of the league could have been a lot better
- Not having a clear window in the FTP will result in international stars not being able to participate due to other commitments
These were the weaknesses in the Bangladesh Premier League SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bangladesh Premier League Opportunities
- Attracting more international superstars in the future will give the league a global fan base
- Try and negotiate with the other boards and get a representation in the Champions League T20
Above we covered the opportunities in Bangladesh Premier League SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bangladesh Premier League Threats
- Threats from similar leagues that are present all over the world, which may result in an overdose of T20 cricket
- Rising popularity of other sports like football in Bangladesh
The threats in the SWOT Analysis of Bangladesh Premier League are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Bangladesh Premier League SWOT analysis.
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About Bangladesh Premier League
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bangladesh Premier League Overview | |
|---|---|
| Parent Company |
Bangladesh Cricket Board(BCB) |
| Category |
Professional T20 cricket league |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
A highly competitive T20 league with massive local fan following |
| Bangladesh Premier League STP | |
| Segmentation |
All cricket fans (especially in Asia) |
| Target Market |
Male in the age group 10-60 |
| Positioning |
An exciting T20 league with a combination of local players and global superstars |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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