Bangladesh Premier League SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Bangladesh Premier League analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bangladesh Premier League SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bangladesh Premier League to benchmark its business & performance as compared to the competitors and industry. Bangladesh Premier League is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bangladesh Premier League competitors and includes Bangladesh Premier League target market, segmentation, positioning & Unique Selling Proposition (USP).

Bangladesh Premier League SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bangladesh Premier League Brand Analysis
Parent Company

Bangladesh Cricket Board(BCB)


Professional T20 cricket league


Sports Teams and Events

Tagline/ Slogan



A highly competitive T20 league with massive local fan following

Bangladesh Premier League STP
Bangladesh Premier League Segmentation

All cricket fans (especially in Asia)

Bangladesh Premier League Target Market

Male in the age group 10-60

Bangladesh Premier League Positioning

An exciting T20 league with a combination of local players and global superstars

Bangladesh Premier League SWOT Analysis
Bangladesh Premier League Strengths

Below are the Strengths in the SWOT Analysis of Bangladesh Premier League:

1. Cricket being followed like a religion in Bangladesh
2. Presence of global T20 superstars like makes it a competitive league
3. Extremely competitive league
4. Involvement of global superstars also helping in the development of local talent, which augurs well for the league in the long run

Bangladesh Premier League Weaknesses

Here are the weaknesses in the Bangladesh Premier League SWOT Analysis:

1.Not having a global reach like the IPL
2.Marketing and branding of the league could have been a lot better
3.Not having a clear window in the FTP will result in international stars not being able to participate due to other commitments

Bangladesh Premier League Opportunities

Following are the Opportunities in Bangladesh Premier League SWOT Analysis:

1.Attracting more international superstars in the future will give the league a global fan base
2.Try and negotiate with the other boards and get a representation in the Champions League T20

Bangladesh Premier League Threats

The threats in the SWOT Analysis of Bangladesh Premier League are as mentioned:

1.Threats from similar leagues that are present all over the world, which may result in an overdose of T20 cricket
2.Rising popularity of other sports like football in Bangladesh

Bangladesh Premier League Competition

Below are the top 3 Bangladesh Premier League competitors:

2.Big Bash League
3.Sri Lankan Premier League

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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