Bangladesh Premier League SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Bangladesh Premier League analyses the brand by its strengths, weaknesses, opportunities & threats. In Bangladesh Premier League SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bangladesh Premier League to benchmark its business & performance as compared to the competitors. Bangladesh Premier League is one of the leading brands in the sports teams and events sector.

The article below lists the Bangladesh Premier League SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bangladesh Premier League competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Bangladesh Premier League

Bangladesh Premier League Overview
Parent Company

Bangladesh Cricket Board(BCB)

Category

Professional T20 cricket league

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

A highly competitive T20 league with massive local fan following

Bangladesh Premier League STP
Segmentation

All cricket fans (especially in Asia)

Target Market

Male in the age group 10-60

Positioning

An exciting T20 league with a combination of local players and global superstars

SWOT Analysis of Bangladesh Premier League

For Bangladesh Premier League, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Bangladesh Premier League SWOT Analysis:

Bangladesh Premier League Strengths

The strengths of Bangladesh Premier League looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bangladesh Premier League :

1. Cricket being followed like a religion in Bangladesh
2. Presence of global T20 superstars like makes it a competitive league
3. Extremely competitive league
4. Involvement of global superstars also helping in the development of local talent, which augurs well for the league in the long run

Bangladesh Premier League Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bangladesh Premier League SWOT Analysis:

1.Not having a global reach like the IPL
2.Marketing and branding of the league could have been a lot better
3.Not having a clear window in the FTP will result in international stars not being able to participate due to other commitments


Bangladesh Premier League Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bangladesh Premier League SWOT Analysis:

1.Attracting more international superstars in the future will give the league a global fan base
2.Try and negotiate with the other boards and get a representation in the Champions League T20


Bangladesh Premier League Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bangladesh Premier League are as mentioned:

1.Threats from similar leagues that are present all over the world, which may result in an overdose of T20 cricket
2.Rising popularity of other sports like football in Bangladesh

Bangladesh Premier League Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Bangladesh Premier League:

1.IPL
2.Big Bash League
3.Sri Lankan Premier League


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bangladesh Premier League. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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