Australian Open Tennis SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Australian Open Tennis analyses the brand by its strengths, weaknesses, opportunities & threats. In Australian Open Tennis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Australian Open Tennis to benchmark its business & performance as compared to the competitors. Australian Open Tennis is one of the leading brands in the sports teams and events sector.

The article below lists the Australian Open Tennis SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Australian Open Tennis SWOT Analysis:

SWOT Analysis of Australian Open Tennis

For Australian Open Tennis, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Australian Open Tennis Strengths

The strengths of Australian Open Tennis looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Australian Open Tennis :

1. Since this is the year’s first grand slam, there is a lot of interest among the tennis fans
2. Tennis of the highest quality
3. High quality courts(especially the Rod Laver Arena)
4. High quality broadcasting across the world

5. Presence of a the top tennis stars makes it a popular event

6. Sponsored by the leading global brands as it is one of the most prestigious events in tennis

Australian Open Tennis Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Australian Open Tennis SWOT Analysis:

1.Competition among the other cities, especially Sydney, over rights to host the Australian Open, is a major controversy that the tournament could have done without

2. The time difference with USA, which has a lot of tennis fans, is a cause for less revenue through TV rights in the USA


Australian Open Tennis Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Australian Open Tennis SWOT Analysis:

1.Try and be the most popular grand slam by reaching out to the Asian markets, especially the Indian sub-continent
2.Develop the sport of tennis in a better way in Australia, so that Australia continues to churn out champions, which will keep the high attendances during the tournament

Australian Open Tennis Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Australian Open Tennis are as mentioned:

1.Threat from the other grand slams, and other ATP tournaments which wants a Grand Slam status In the future
2.In-fighting to shift the tournament from Melbourne to Sydney


Australian Open Tennis Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Australian Open Tennis:

1.Wimbledon
2.French Open
3.US Open

Hence this concludes the Australian Open Tennis SWOT analysis.

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About Australian Open Tennis

Australian Open Tennis Overview
Parent Company

Tennis Australia

Category

Grand Slam Tennis Tournament

Sector

Sports Teams and Events

Tagline/ Slogan

The Grand Slam of the Asia Pacific

USP

One of the 4 grand slams in tennis

Australian Open Tennis STP
Segmentation

All tennis enthusiats

Target Market

Male and Female in the age group 15-60

Positioning

The most competitive tournament on hard court/Year’s first grand slam


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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