Australian Open Tennis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Tennis Australia

Grand Slam Tennis Tournament

Sports Teams and Events

The Grand Slam of the Asia Pacific

One of the 4 grand slams in tennis

All tennis enthusiats

Male and Female in the age group 15-60

The most competitive tournament on hard court/Year’s first grand slam

Below are the Strengths in the SWOT Analysis of Australian Open Tennis:

1. Since this is the year’s first grand slam, there is a lot of interest among the tennis fans
2. Tennis of the highest quality
3. High quality courts(especially the Rod Laver Arena)
4. High quality broadcasting across the world

5. Presence of a the top tennis stars makes it a popular event

6. Sponsored by the leading global brands as it is one of the most prestigious events in tennis

Here are the weaknesses in the Australian Open Tennis SWOT Analysis:

1.Competition among the other cities, especially Sydney, over rights to host the Australian Open, is a major controversy that the tournament could have done without

2. The time difference with USA, which has a lot of tennis fans, is a cause for less revenue through TV rights in the USA

Following are the Opportunities in Australian Open Tennis SWOT Analysis:

1.Try and be the most popular grand slam by reaching out to the Asian markets, especially the Indian sub-continent
2.Develop the sport of tennis in a better way in Australia, so that Australia continues to churn out champions, which will keep the high attendances during the tournament

The threats in the SWOT Analysis of Australian Open Tennis are as mentioned:

1.Threat from the other grand slams, and other ATP tournaments which wants a Grand Slam status In the future
2.In-fighting to shift the tournament from Melbourne to Sydney

Below are the top 3 Australian Open Tennis competitors:

1.Wimbledon
2.French Open
3.US Open