Australian Open Tennis SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Australian Open Tennis analyses the brand by its strengths, weaknesses, opportunities & threats. In Australian Open Tennis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Australian Open Tennis to benchmark its business & performance as compared to the competitors. Australian Open Tennis is one of the leading brands in the sports teams and events sector.

The table below lists the Australian Open Tennis SWOT (Strengths, Weaknesses, Opportunities, Threats), top Australian Open Tennis competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Australian Open Tennis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Australian Open Tennis Brand Analysis
Parent Company

Tennis Australia


Grand Slam Tennis Tournament


Sports Teams and Events

Tagline/ Slogan

The Grand Slam of the Asia Pacific


One of the 4 grand slams in tennis

Australian Open Tennis STP

All tennis enthusiats

Target Group

Male and Female in the age group 15-60


The most competitive tournament on hard court/Year’s first grand slam

SWOT Analysis of Australian Open Tennis
Australian Open Tennis Strengths

Below are the Strengths in the SWOT Analysis of Australian Open Tennis:

1. Since this is the year’s first grand slam, there is a lot of interest among the tennis fans
2. Tennis of the highest quality
3. High quality courts(especially the Rod Laver Arena)
4. High quality broadcasting across the world

5. Presence of a the top tennis stars makes it a popular event

6. Sponsored by the leading global brands as it is one of the most prestigious events in tennis

Australian Open Tennis Weaknesses

Here are the weaknesses in the Australian Open Tennis SWOT Analysis:

1.Competition among the other cities, especially Sydney, over rights to host the Australian Open, is a major controversy that the tournament could have done without

2. The time difference with USA, which has a lot of tennis fans, is a cause for less revenue through TV rights in the USA

Australian Open Tennis Opportunities

Following are the Opportunities in Australian Open Tennis SWOT Analysis:

1.Try and be the most popular grand slam by reaching out to the Asian markets, especially the Indian sub-continent
2.Develop the sport of tennis in a better way in Australia, so that Australia continues to churn out champions, which will keep the high attendances during the tournament

Australian Open Tennis Threats

The threats in the SWOT Analysis of Australian Open Tennis are as mentioned:

1.Threat from the other grand slams, and other ATP tournaments which wants a Grand Slam status In the future
2.In-fighting to shift the tournament from Melbourne to Sydney

Australian Open Tennis Competition
Australian Open Tennis Competitors

Below are the top 3 competitors of Australian Open Tennis:

2.French Open
3.US Open

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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