US Open Tennis SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of US Open Tennis analyses the brand by its strengths, weaknesses, opportunities & threats. In US Open Tennis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like US Open Tennis to benchmark its business & performance as compared to the competitors. US Open Tennis is one of the leading brands in the sports teams and events sector.

The article below lists the US Open Tennis SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the US Open Tennis SWOT Analysis:

SWOT Analysis of US Open Tennis

For US Open Tennis, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

US Open Tennis Strengths

The strengths of US Open Tennis looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of US Open Tennis :

1. World class infrastructure and tennis courts.
2. The fact that USA continuously churns out champions keeps the local interest alive in the tournament.
3. Known to be an innovator among the Grand Slams-first to use tie-breaks, first to have play under floodlights
4. Regular presence of the top stars in tennis year after year

5. Broadcast across the globe makes it a popular tennis event

6. Presence of top brands as sponsors adds more value to the brand

US Open Tennis Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the US Open Tennis SWOT Analysis:

1.Being the last grand slam of the year, fatigue sets in among some players due to the long season of tennis
2.Because of the time difference, they lose out on global audience in Asia and Australia


US Open Tennis Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in US Open Tennis SWOT Analysis:

1.Improve viewership in Asia(especially India), by associating with top broadcasters like ESPN

2. Tapping and encouraging youngsters by having talent acquisition programs

US Open Tennis Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of US Open Tennis are as mentioned:

1.USA not being as dominant a force in men’s tennis, as they were 10 years back may prove detrimental for the tournament’s success in the future
2.Threat from the various masters tournaments which are played in the hard court


US Open Tennis Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of US Open Tennis:

1.Australian Open
2.French Open
3.Wimbledon

Hence this concludes the US Open Tennis SWOT analysis.

Continue reading more about the brand/company.

About US Open Tennis

US Open Tennis Overview
Parent Company

USTA

Category

Grand Slam Tennis Tournament

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

The premier hard-court tournament in the world

US Open Tennis STP
Segmentation

All tennis fans

Target Market

Male and Female fans in the age group 15-60

Positioning

The best hard court tournament in the entire calendar year


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to US Open Tennis. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin