US Open Tennis SWOT Analysis, Competitors & USP

SWOT analysis of US Open Tennis analyses the brand by its strengths, weaknesses, opportunities & threats. In US Open Tennis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like US Open Tennis to benchmark its business & performance as compared to the competitors. US Open Tennis is one of the leading brands in the sports teams and events sector.

The article below lists the US Open Tennis SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the US Open Tennis SWOT Analysis:

SWOT Analysis of US Open Tennis

For US Open Tennis, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

US Open Tennis Strengths

The strengths of US Open Tennis looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of US Open Tennis :

1. World class infrastructure and tennis courts.
2. The fact that USA continuously churns out champions keeps the local interest alive in the tournament.
3. Known to be an innovator among the Grand Slams-first to use tie-breaks, first to have play under floodlights
4. Regular presence of the top stars in tennis year after year

5. Broadcast across the globe makes it a popular tennis event

6. Presence of top brands as sponsors adds more value to the brand

US Open Tennis Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the US Open Tennis SWOT Analysis:

1.Being the last grand slam of the year, fatigue sets in among some players due to the long season of tennis
2.Because of the time difference, they lose out on global audience in Asia and Australia

US Open Tennis Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in US Open Tennis SWOT Analysis:

1.Improve viewership in Asia(especially India), by associating with top broadcasters like ESPN

2. Tapping and encouraging youngsters by having talent acquisition programs

US Open Tennis Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of US Open Tennis are as mentioned:

1.USA not being as dominant a force in men’s tennis, as they were 10 years back may prove detrimental for the tournament’s success in the future
2.Threat from the various masters tournaments which are played in the hard court

US Open Tennis Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of US Open Tennis:

1.Australian Open
2.French Open
3.Wimbledon

Hence this concludes the US Open Tennis SWOT analysis.

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About US Open Tennis

US Open Tennis Overview
Parent Company	USTA
Category	Grand Slam Tennis Tournament
Sector	Sports Teams and Events
Tagline/ Slogan	-
USP	The premier hard-court tournament in the world
US Open Tennis STP
Segmentation	All tennis fans
Target Market	Male and Female fans in the age group 15-60
Positioning	The best hard court tournament in the entire calendar year

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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