Published in Sports Teams and Events category by MBA Skool Team
US Open Tennis is one of the leading brands in the sports teams and events sector. US Open Tennis SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of US Open Tennis:
The fact that USA continuously churns out champions keeps the local interest alive in the tournament.
Known to be an innovator among the Grand Slams-first to use tie-breaks, first to have play under floodlights
Regular presence of the top stars in tennis year after year
Broadcast across the globe makes it a popular tennis event
Presence of top brands as sponsors adds more value to the brand
Above are the strengths in the SWOT Analysis of US Open Tennis. The strengths of US Open Tennis looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
US Open Tennis Weaknesses
Being the last grand slam of the year, fatigue sets in among some players due to the long season of tennis
Because of the time difference, they lose out on global audience in Asia and Australia
These were the weaknesses in the US Open Tennis SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
US Open Tennis Opportunities
Improve viewership in Asia(especially India), by associating with top broadcasters like ESPN
Tapping and encouraging youngsters by having talent acquisition programs
Above we covered the opportunities in US Open Tennis SWOT Analysis. The opportunities for any brand can include prospects of future growth.
US Open Tennis Threats
USA not being as dominant a force in men’s tennis, as they were 10 years back may prove detrimental for the tournament’s success in the future
Threat from the various masters tournaments which are played in the hard court
The threats in the SWOT Analysis of US Open Tennis are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The best hard court tournament in the entire calendar year
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