US Open Tennis SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of US Open Tennis analyses the brand by its strengths, weaknesses, opportunities & threats. In US Open Tennis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like US Open Tennis to benchmark its business & performance as compared to the competitors. US Open Tennis is one of the leading brands in the sports teams and events sector.

The table below lists the US Open Tennis SWOT (Strengths, Weaknesses, Opportunities, Threats), top US Open Tennis competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

US Open Tennis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
US Open Tennis Brand Analysis
Parent Company

USTA

Category

Grand Slam Tennis Tournament

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

The premier hard-court tournament in the world

US Open Tennis STP
Segment

All tennis fans

Target Group

Male and Female fans in the age group 15-60

Positioning

The best hard court tournament in the entire calendar year

SWOT Analysis of US Open Tennis
US Open Tennis Strengths

Below are the Strengths in the SWOT Analysis of US Open Tennis:

1. World class infrastructure and tennis courts.
2. The fact that USA continuously churns out champions keeps the local interest alive in the tournament.
3. Known to be an innovator among the Grand Slams-first to use tie-breaks, first to have play under floodlights
4. Regular presence of the top stars in tennis year after year

5. Broadcast across the globe makes it a popular tennis event

6. Presence of top brands as sponsors adds more value to the brand

US Open Tennis Weaknesses

Here are the weaknesses in the US Open Tennis SWOT Analysis:

1.Being the last grand slam of the year, fatigue sets in among some players due to the long season of tennis
2.Because of the time difference, they lose out on global audience in Asia and Australia

US Open Tennis Opportunities

Following are the Opportunities in US Open Tennis SWOT Analysis:

1.Improve viewership in Asia(especially India), by associating with top broadcasters like ESPN

2. Tapping and encouraging youngsters by having talent acquisition programs

US Open Tennis Threats

The threats in the SWOT Analysis of US Open Tennis are as mentioned:

1.USA not being as dominant a force in men’s tennis, as they were 10 years back may prove detrimental for the tournament’s success in the future
2.Threat from the various masters tournaments which are played in the hard court

US Open Tennis Competition
US Open Tennis Competitors

Below are the top 3 competitors of US Open Tennis:

1.Australian Open
2.French Open
3.Wimbledon


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to US Open Tennis. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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