US Open Tennis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of US Open Tennis analyses the brand/company with its strengths, weaknesses, opportunities & threats. In US Open Tennis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like US Open Tennis to benchmark its business & performance as compared to the competitors and industry. As of 2020, US Open Tennis is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top US Open Tennis competitors and includes US Open Tennis target market, segmentation, positioning & Unique Selling Proposition (USP).

US Open Tennis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
US Open Tennis Brand Analysis
Parent Company

USTA

Category

Grand Slam Tennis Tournament

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

The premier hard-court tournament in the world

US Open Tennis STP
US Open Tennis Segmentation

All tennis fans

US Open Tennis Target Market

Male and Female fans in the age group 15-60

US Open Tennis Positioning

The best hard court tournament in the entire calendar year

US Open Tennis SWOT Analysis
US Open Tennis Strengths

Below are the Strengths in the SWOT Analysis of US Open Tennis:

1. World class infrastructure and tennis courts.
2. The fact that USA continuously churns out champions keeps the local interest alive in the tournament.
3. Known to be an innovator among the Grand Slams-first to use tie-breaks, first to have play under floodlights
4. Regular presence of the top stars in tennis year after year

5. Broadcast across the globe makes it a popular tennis event

6. Presence of top brands as sponsors adds more value to the brand

US Open Tennis Weaknesses

Here are the weaknesses in the US Open Tennis SWOT Analysis:

1.Being the last grand slam of the year, fatigue sets in among some players due to the long season of tennis
2.Because of the time difference, they lose out on global audience in Asia and Australia

US Open Tennis Opportunities

Following are the Opportunities in US Open Tennis SWOT Analysis:

1.Improve viewership in Asia(especially India), by associating with top broadcasters like ESPN

2. Tapping and encouraging youngsters by having talent acquisition programs

US Open Tennis Threats

The threats in the SWOT Analysis of US Open Tennis are as mentioned:

1.USA not being as dominant a force in men’s tennis, as they were 10 years back may prove detrimental for the tournament’s success in the future
2.Threat from the various masters tournaments which are played in the hard court

US Open Tennis Competition
Competitors

Below are the top 3 US Open Tennis competitors:

1.Australian Open
2.French Open
3.Wimbledon


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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