US Open Tennis SWOT Analysis
US Open Tennis is one of the leading brands in the sports teams and events sector. US Open Tennis SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of US Open Tennis:
Quick Glance:
US Open Tennis Strengths
- World class infrastructure and tennis courts.
- The fact that USA continuously churns out champions keeps the local interest alive in the tournament.
- Known to be an innovator among the Grand Slams-first to use tie-breaks, first to have play under floodlights
- Regular presence of the top stars in tennis year after year
- Broadcast across the globe makes it a popular tennis event
- Presence of top brands as sponsors adds more value to the brand
Above are the strengths in the SWOT Analysis of US Open Tennis. The strengths of US Open Tennis looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
US Open Tennis Weaknesses
- Being the last grand slam of the year, fatigue sets in among some players due to the long season of tennis
- Because of the time difference, they lose out on global audience in Asia and Australia
These were the weaknesses in the US Open Tennis SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
US Open Tennis Opportunities
- Improve viewership in Asia(especially India), by associating with top broadcasters like ESPN
- Tapping and encouraging youngsters by having talent acquisition programs
Above we covered the opportunities in US Open Tennis SWOT Analysis. The opportunities for any brand can include prospects of future growth.
US Open Tennis Threats
- USA not being as dominant a force in men’s tennis, as they were 10 years back may prove detrimental for the tournament’s success in the future
- Threat from the various masters tournaments which are played in the hard court
The threats in the SWOT Analysis of US Open Tennis are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the US Open Tennis SWOT analysis.
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About US Open Tennis
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| US Open Tennis Overview | |
|---|---|
| Parent Company |
USTA |
| Category |
Grand Slam Tennis Tournament |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
The premier hard-court tournament in the world |
| US Open Tennis STP | |
| Segmentation |
All tennis fans |
| Target Market |
Male and Female fans in the age group 15-60 |
| Positioning |
The best hard court tournament in the entire calendar year |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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