US Open Tennis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

USTA

Grand Slam Tennis Tournament

Sports Teams and Events

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The premier hard-court tournament in the world

All tennis fans

Male and Female fans in the age group 15-60

The best hard court tournament in the entire calendar year

Below are the Strengths in the SWOT Analysis of US Open Tennis:

1. World class infrastructure and tennis courts.
2. The fact that USA continuously churns out champions keeps the local interest alive in the tournament.
3. Known to be an innovator among the Grand Slams-first to use tie-breaks, first to have play under floodlights
4. Regular presence of the top stars in tennis year after year

5. Broadcast across the globe makes it a popular tennis event

6. Presence of top brands as sponsors adds more value to the brand

Here are the weaknesses in the US Open Tennis SWOT Analysis:

1.Being the last grand slam of the year, fatigue sets in among some players due to the long season of tennis
2.Because of the time difference, they lose out on global audience in Asia and Australia

Following are the Opportunities in US Open Tennis SWOT Analysis:

1.Improve viewership in Asia(especially India), by associating with top broadcasters like ESPN

2. Tapping and encouraging youngsters by having talent acquisition programs

The threats in the SWOT Analysis of US Open Tennis are as mentioned:

1.USA not being as dominant a force in men’s tennis, as they were 10 years back may prove detrimental for the tournament’s success in the future
2.Threat from the various masters tournaments which are played in the hard court

Below are the top 3 US Open Tennis competitors:

1.Australian Open
2.French Open
3.Wimbledon