US Open Tennis SWOT Analysis, USP & Competitors

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SWOT Analysis of US Open Tennis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

US Open Tennis

Parent Company



Grand Slam Tennis Tournament


Sports and Entertainment

Tagline/ Slogan



The premier hard-court tournament in the world



All tennis fans

Target Group

Male and Female fans in the age group 15-60


The best hard court tournament in the entire calendar year

SWOT Analysis


1. World class infrastructure and tennis courts.
2. The fact that USA continuously churns out champions keeps the local interest alive in the tournament.
3. Known to be an innovator among the Grand Slams-first to use tie-breaks, first to have play under floodlights
4. Regular presence of the top stars in tennis year after year

5. Broadcast across the globe makes it a popular tennis event

6. Presence of top brands as sponsors adds more value to the brand


1.Being the last grand slam of the year, fatigue sets in among some players due to the long season of tennis
2.Because of the time difference, they lose out on global audience in Asia and Australia


1.Improve viewership in Asia(especially India), by associating with top broadcasters like ESPN

2. Tapping and encouraging youngsters by having talent acquisition programs


1.USA not being as dominant a force in men’s tennis, as they were 10 years back may prove detrimental for the tournament’s success in the future
2.Threat from the various masters tournaments which are played in the hard court



1.Australian Open
2.French Open

The table above concludes the US Open Tennis SWOT analysis along with its marketing and brand parameters.


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