SWOT analysis of US Open Tennis analyses the brand/company with its strengths, weaknesses, opportunities & threats. In US Open Tennis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like US Open Tennis to benchmark its business & performance as compared to the competitors and industry. As of 2020, US Open Tennis is one of the leading brands in the sports teams and events sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top US Open Tennis competitors and includes US Open Tennis target market, segmentation, positioning & Unique Selling Proposition (USP).
US Open Tennis Brand Analysis | |
---|---|
Parent Company |
USTA |
Category |
Grand Slam Tennis Tournament |
Sector | |
Tagline/ Slogan |
- |
USP |
The premier hard-court tournament in the world |
US Open Tennis STP | |
US Open Tennis Segmentation |
All tennis fans |
US Open Tennis Target Market |
Male and Female fans in the age group 15-60 |
US Open Tennis Positioning |
The best hard court tournament in the entire calendar year |
US Open Tennis SWOT Analysis | |
US Open Tennis Strengths |
Below are the Strengths in the SWOT Analysis of US Open Tennis: 1. World class infrastructure and tennis courts. 5. Broadcast across the globe makes it a popular tennis event 6. Presence of top brands as sponsors adds more value to the brand |
US Open Tennis Weaknesses |
Here are the weaknesses in the US Open Tennis SWOT Analysis: 1.Being the last grand slam of the year, fatigue sets in among some players due to the long season of tennis |
US Open Tennis Opportunities |
Following are the Opportunities in US Open Tennis SWOT Analysis: 1.Improve viewership in Asia(especially India), by associating with top broadcasters like ESPN 2. Tapping and encouraging youngsters by having talent acquisition programs |
US Open Tennis Threats |
The threats in the SWOT Analysis of US Open Tennis are as mentioned: 1.USA not being as dominant a force in men’s tennis, as they were 10 years back may prove detrimental for the tournament’s success in the future |
US Open Tennis Competition | |
Competitors |
Below are the top 3 US Open Tennis competitors: 1.Australian Open |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to US Open Tennis. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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