French Open Roland Garros SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of French Open Roland Garros analyses the brand by its strengths, weaknesses, opportunities & threats. In French Open Roland Garros SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like French Open Roland Garros to benchmark its business & performance as compared to the competitors. French Open Roland Garros is one of the leading brands in the sports teams and events sector.

The article below lists the French Open Roland Garros SWOT (Strengths, Weaknesses, Opportunities, Threats), top French Open Roland Garros competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About French Open Roland Garros

French Open Roland Garros Overview
Parent Company

French Tennis Federation

Category

Grand Slam Tennis Tournament

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

The most physically demanding grand slam in tennis

French Open Roland Garros STP
Segmentation

All tennis enthusiasts

Target Market

Male and female fans in the age group 15-60

Positioning

The most famous clay court tennis tournament

SWOT Analysis of French Open Roland Garros

For French Open Roland Garros, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the French Open Roland Garros SWOT Analysis:

French Open Roland Garros Strengths

The strengths of French Open Roland Garros looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of French Open Roland Garros :

1. Premier clay court tennis tournament in the world
2. Makes it an even playing field for players who do not have a big serve, thus making it one of the most competitive grand slams
3. Has many great tennis legends associated with the event
4. World class clay courts

5. Sponsorship by many top brands makes it a popular brand

French Open Roland Garros Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the French Open Roland Garros SWOT Analysis:

1.The slow nature of the court makes it physically demanding for the players, increasing the risk of injuries
2.No retractable roofs in stadium, making it susceptible to bad weather conditions


French Open Roland Garros Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in French Open Roland Garros SWOT Analysis:

1.Improve the infrastructure to match the other grand slams
2.Increase viewership in the emerging markets for tennis like India


French Open Roland Garros Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of French Open Roland Garros are as mentioned:

1. The continuous debate about shifting the location is a big threat to the heritage of an event of such a magnitude
2.Threats from other clay court masters that precede the tournament and have an almost equal global appeal

French Open Roland Garros Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of French Open Roland Garros:

1.Australian Open
2.Wimbledon
3.US Open


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to French Open Roland Garros. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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