French Open Roland Garros SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of French Open Roland Garros analyses the brand/company with its strengths, weaknesses, opportunities & threats. In French Open Roland Garros SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like French Open Roland Garros to benchmark its business & performance as compared to the competitors and industry. French Open Roland Garros is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top French Open Roland Garros competitors and includes French Open Roland Garros target market, segmentation, positioning & Unique Selling Proposition (USP).

French Open Roland Garros SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
French Open Roland Garros Brand Analysis
Parent Company

French Tennis Federation

Category

Grand Slam Tennis Tournament

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

The most physically demanding grand slam in tennis

French Open Roland Garros STP
French Open Roland Garros Segmentation

All tennis enthusiasts

French Open Roland Garros Target Market

Male and female fans in the age group 15-60

French Open Roland Garros Positioning

The most famous clay court tennis tournament

French Open Roland Garros SWOT Analysis
French Open Roland Garros Strengths

Below are the Strengths in the SWOT Analysis of French Open Roland Garros:

1. Premier clay court tennis tournament in the world
2. Makes it an even playing field for players who do not have a big serve, thus making it one of the most competitive grand slams
3. Has many great tennis legends associated with the event
4. World class clay courts

5. Sponsorship by many top brands makes it a popular brand

French Open Roland Garros Weaknesses

Here are the weaknesses in the French Open Roland Garros SWOT Analysis:

1.The slow nature of the court makes it physically demanding for the players, increasing the risk of injuries
2.No retractable roofs in stadium, making it susceptible to bad weather conditions

French Open Roland Garros Opportunities

Following are the Opportunities in French Open Roland Garros SWOT Analysis:

1.Improve the infrastructure to match the other grand slams
2.Increase viewership in the emerging markets for tennis like India

French Open Roland Garros Threats

The threats in the SWOT Analysis of French Open Roland Garros are as mentioned:

1. The continuous debate about shifting the location is a big threat to the heritage of an event of such a magnitude
2.Threats from other clay court masters that precede the tournament and have an almost equal global appeal

French Open Roland Garros Competition
Competitors

Below are the top 3 French Open Roland Garros competitors:

1.Australian Open
2.Wimbledon
3.US Open


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to French Open Roland Garros. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin