French Open Roland Garros SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 2246

SWOT Analysis of French Open Roland Garros with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

French Open Roland Garros

Parent Company

French Tennis Federation


Grand Slam Tennis Tournament


Sports and Entertainment

Tagline/ Slogan



The most physically demanding grand slam in tennis



All tennis enthusiasts

Target Group

Male and female fans in the age group 15-60


The most famous clay court tennis tournament

SWOT Analysis


1. Premier clay court tennis tournament in the world
2. Makes it an even playing field for players who do not have a big serve, thus making it one of the most competitive grand slams
3. Has many great tennis legends associated with the event
4. World class clay courts

5. Sponsorship by many top brands makes it a popular brand


1.The slow nature of the court makes it physically demanding for the players, increasing the risk of injuries
2.No retractable roofs in stadium, making it susceptible to bad weather conditions


1.Improve the infrastructure to match the other grand slams
2.Increase viewership in the emerging markets for tennis like India


1. The continuous debate about shifting the location is a big threat to the heritage of an event of such a magnitude
2.Threats from other clay court masters that precede the tournament and have an almost equal global appeal



1.Australian Open
3.US Open

The table above concludes the French Open Roland Garros SWOT analysis along with its marketing and brand parameters.


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