French Open Roland Garros SWOT Analysis

Published in Sports Teams and Events category by MBA Skool Team

Here is a detailed SWOT analysis of French Open Roland Garros covering strengths, weaknesses, opportunities and threats.

French Open Roland Garros Strengths

  1. Premier clay court tennis tournament in the world
  2. Makes it an even playing field for players who do not have a big serve, thus making it one of the most competitive grand slams
  3. Has many great tennis legends associated with the event
  4. World class clay courts
  5. Sponsorship by many top brands makes it a popular brand

Above are the strengths in the SWOT Analysis of French Open Roland Garros. The strengths of French Open Roland Garros looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

French Open Roland Garros Weaknesses

  1. The slow nature of the court makes it physically demanding for the players, increasing the risk of injuries
  2. No retractable roofs in stadium, making it susceptible to bad weather conditions

These were the weaknesses in the French Open Roland Garros SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

French Open Roland Garros Opportunities

  1. Improve the infrastructure to match the other grand slams
  2. Increase viewership in the emerging markets for tennis like India

Above we covered the opportunities in French Open Roland Garros SWOT Analysis. The opportunities for any brand can include prospects of future growth.

French Open Roland Garros Threats

  1. The continuous debate about shifting the location is a big threat to the heritage of an event of such a magnitude
  2. Threats from other clay court masters that precede the tournament and have an almost equal global appeal

The threats in the SWOT Analysis of French Open Roland Garros are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the French Open Roland Garros SWOT analysis.

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About French Open Roland Garros

The table below gives the brand overview along with its target market, segmentation, positioning & USP

French Open Roland Garros Overview
Parent Company

French Tennis Federation

Category

Grand Slam Tennis Tournament

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

The most physically demanding grand slam in tennis

French Open Roland Garros STP
Segmentation

All tennis enthusiasts

Target Market

Male and female fans in the age group 15-60

Positioning

The most famous clay court tennis tournament


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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