SWOT analysis of Wimbledon analyses the brand by its strengths, weaknesses, opportunities & threats. In Wimbledon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Wimbledon to benchmark its business & performance as compared to the competitors. Wimbledon is one of the leading brands in the sports teams and events sector.
The table below lists the Wimbledon SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wimbledon competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Wimbledon Brand Analysis | |
---|---|
Parent Company |
All England Club, London |
Category |
Grand Slam Tennis Tournament |
Sector | |
Tagline/ Slogan |
The Championships Wimbledon |
USP |
The oldest and the most prestigious tennis tournament |
Wimbledon STP | |
Segment |
All tennis enthusiasts |
Target Group |
Male and Female in the age group 15-60 |
Positioning |
Most exciting and fast-paced tennis(Grass Court) |
SWOT Analysis of Wimbledon | |
Wimbledon Strengths |
Below are the Strengths in the SWOT Analysis of Wimbledon: 1. Various Wimbledon traditions, like white clothing and royal patronage 5. Best trained Ball Boys and Ball Girls |
Wimbledon Weaknesses |
Here are the weaknesses in the Wimbledon SWOT Analysis: 1.Slowing down of the grass-courts which no longer encourages the “serve and volley” brand of tennis |
Wimbledon Opportunities |
Following are the Opportunities in Wimbledon SWOT Analysis: 1.If the grass courts become as fast as in the 90s, the tennis will be much more interesting 3. Use the Wimbledon brand to nurture more talent and tap youngsters |
Wimbledon Threats |
The threats in the SWOT Analysis of Wimbledon are as mentioned: 1.As such, there is no threat to Wimbledon, but they must keep improving(like construction of a retractable roof in Centre Court), to maintain their status as the premier grand slam tournament in tennis 2. Threats from the other grand slams of tennis, which are increasing in popularity |
Wimbledon Competition | |
Wimbledon Competitors |
Below are the top 3 competitors of Wimbledon: 1.Australian Open |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wimbledon. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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