Wimbledon SWOT Analysis, USP & Competitors

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SWOT Analysis of Wimbledon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

All England Club, London


Grand Slam Tennis Tournament


Sports and Entertainment

Tagline/ Slogan

The Championships Wimbledon


The oldest and the most prestigious tennis tournament



All tennis enthusiasts

Target Group

Male and Female in the age group 15-60


Most exciting and fast-paced tennis(Grass Court)

SWOT Analysis


1. Various Wimbledon traditions, like white clothing and royal patronage
2. The fast grass courts has resulted in some of the best serve and volley tennis the world has ever seen from players like Pete Sampras, Federer etc
3. Excellent television coverage across the world
4. Centre Court at Wimbledon(SW-19) is considered by most players as the most prestigious place to showcase their skills

5. Best trained Ball Boys and Ball Girls


1.Slowing down of the grass-courts which no longer encourages the “serve and volley” brand of tennis
2.Since the grass court season is the smallest in tennis, players do not get enough practice before the tournament


1.If the grass courts become as fast as in the 90s, the tennis will be much more interesting
2.In future, more revenue can be generated from sponsors, as presently sponsor advertising around the courts is not allowed

3. Use the Wimbledon brand to nurture more talent and tap youngsters


1.As such, there is no threat to Wimbledon, but they must keep improving(like construction of a retractable roof in Centre Court), to maintain their status as the premier grand slam tournament in tennis

2. Threats from the other grand slams of tennis, which are increasing in popularity



1.Australian Open
2.French Open
3.US Open

The table above concludes the Wimbledon SWOT analysis along with its marketing and brand parameters.


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