Wimbledon SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Wimbledon analyses the brand by its strengths, weaknesses, opportunities & threats. In Wimbledon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wimbledon to benchmark its business & performance as compared to the competitors. Wimbledon is one of the leading brands in the sports teams and events sector.

The article below lists the Wimbledon SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Wimbledon SWOT Analysis:

SWOT Analysis of Wimbledon

For Wimbledon, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Wimbledon Strengths

The strengths of Wimbledon looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Wimbledon :

1. Various Wimbledon traditions, like white clothing and royal patronage
2. The fast grass courts has resulted in some of the best serve and volley tennis the world has ever seen from players like Pete Sampras, Federer etc
3. Excellent television coverage across the world
4. Centre Court at Wimbledon(SW-19) is considered by most players as the most prestigious place to showcase their skills

5. Best trained Ball Boys and Ball Girls

Wimbledon Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Wimbledon SWOT Analysis:

1.Slowing down of the grass-courts which no longer encourages the “serve and volley” brand of tennis
2.Since the grass court season is the smallest in tennis, players do not get enough practice before the tournament


Wimbledon Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Wimbledon SWOT Analysis:

1.If the grass courts become as fast as in the 90s, the tennis will be much more interesting
2.In future, more revenue can be generated from sponsors, as presently sponsor advertising around the courts is not allowed

3. Use the Wimbledon brand to nurture more talent and tap youngsters

Wimbledon Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Wimbledon are as mentioned:

1.As such, there is no threat to Wimbledon, but they must keep improving(like construction of a retractable roof in Centre Court), to maintain their status as the premier grand slam tournament in tennis

2. Threats from the other grand slams of tennis, which are increasing in popularity


Wimbledon Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Wimbledon:

1.Australian Open
2.French Open
3.US Open

Hence this concludes the Wimbledon SWOT analysis.

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About Wimbledon

Wimbledon Overview
Parent Company

All England Club, London

Category

Grand Slam Tennis Tournament

Sector

Sports Teams and Events

Tagline/ Slogan

The Championships Wimbledon

USP

The oldest and the most prestigious tennis tournament

Wimbledon STP
Segmentation

All tennis enthusiasts

Target Market

Male and Female in the age group 15-60

Positioning

Most exciting and fast-paced tennis(Grass Court)


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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