Wimbledon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Wimbledon analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wimbledon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wimbledon to benchmark its business & performance as compared to the competitors and industry. As of 2020, Wimbledon is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wimbledon competitors and includes Wimbledon target market, segmentation, positioning & Unique Selling Proposition (USP).

Wimbledon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Wimbledon Brand Analysis
Parent Company

All England Club, London

Category

Grand Slam Tennis Tournament

Sector

Sports Teams and Events

Tagline/ Slogan

The Championships Wimbledon

USP

The oldest and the most prestigious tennis tournament

Wimbledon STP
Wimbledon Segmentation

All tennis enthusiasts

Wimbledon Target Market

Male and Female in the age group 15-60

Wimbledon Positioning

Most exciting and fast-paced tennis(Grass Court)

Wimbledon SWOT Analysis
Wimbledon Strengths

Below are the Strengths in the SWOT Analysis of Wimbledon:

1. Various Wimbledon traditions, like white clothing and royal patronage
2. The fast grass courts has resulted in some of the best serve and volley tennis the world has ever seen from players like Pete Sampras, Federer etc
3. Excellent television coverage across the world
4. Centre Court at Wimbledon(SW-19) is considered by most players as the most prestigious place to showcase their skills

5. Best trained Ball Boys and Ball Girls

Wimbledon Weaknesses

Here are the weaknesses in the Wimbledon SWOT Analysis:

1.Slowing down of the grass-courts which no longer encourages the “serve and volley” brand of tennis
2.Since the grass court season is the smallest in tennis, players do not get enough practice before the tournament

Wimbledon Opportunities

Following are the Opportunities in Wimbledon SWOT Analysis:

1.If the grass courts become as fast as in the 90s, the tennis will be much more interesting
2.In future, more revenue can be generated from sponsors, as presently sponsor advertising around the courts is not allowed

3. Use the Wimbledon brand to nurture more talent and tap youngsters

Wimbledon Threats

The threats in the SWOT Analysis of Wimbledon are as mentioned:

1.As such, there is no threat to Wimbledon, but they must keep improving(like construction of a retractable roof in Centre Court), to maintain their status as the premier grand slam tournament in tennis

2. Threats from the other grand slams of tennis, which are increasing in popularity

Wimbledon Competition
Competitors

Below are the top 3 Wimbledon competitors:

1.Australian Open
2.French Open
3.US Open


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wimbledon. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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