Wimbledon SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 4107

SWOT analysis of Wimbledon analyses the brand/company with its strengths, weaknesses, opportunities & threats. Wimbledon is one of the leading brands in the sports teams and events sector. The table below also lists the top Wimbledon competitors and elaborates Wimbledon segmentation, targeting, positioning & USP.

Wimbledon SWOT, Competitors, Marketing STP & Brand analysis Table
Wimbledon Brand Analysis
Parent Company

All England Club, London


Grand Slam Tennis Tournament


Sports Teams and Events

Tagline/ Slogan

The Championships Wimbledon


The oldest and the most prestigious tennis tournament

Wimbledon STP

All tennis enthusiasts

Target Group

Male and Female in the age group 15-60


Most exciting and fast-paced tennis(Grass Court)

Wimbledon SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wimbledon. Strengths are:

1. Various Wimbledon traditions, like white clothing and royal patronage
2. The fast grass courts has resulted in some of the best serve and volley tennis the world has ever seen from players like Pete Sampras, Federer etc
3. Excellent television coverage across the world
4. Centre Court at Wimbledon(SW-19) is considered by most players as the most prestigious place to showcase their skills

5. Best trained Ball Boys and Ball Girls


Here are the weaknesses in the Wimbledon SWOT Analysis:

1.Slowing down of the grass-courts which no longer encourages the “serve and volley” brand of tennis
2.Since the grass court season is the smallest in tennis, players do not get enough practice before the tournament


Following are the Opportunities in Wimbledon SWOT Analysis:

1.If the grass courts become as fast as in the 90s, the tennis will be much more interesting
2.In future, more revenue can be generated from sponsors, as presently sponsor advertising around the courts is not allowed

3. Use the Wimbledon brand to nurture more talent and tap youngsters


The threats in the SWOT Analysis of Wimbledon are as mentioned:

1.As such, there is no threat to Wimbledon, but they must keep improving(like construction of a retractable roof in Centre Court), to maintain their status as the premier grand slam tournament in tennis

2. Threats from the other grand slams of tennis, which are increasing in popularity

Wimbledon Competition

Below are the top 3 Wimbledon competitors:

1.Australian Open
2.French Open
3.US Open

The brandguide table above concludes the Wimbledon SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wimbledon. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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