Formula One F1 SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 5544

SWOT Analysis of Formula One F1 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Formula One F1

Parent Company

Fédération Internationale de l'Automobile (FIA)


Single seater auto racing


Sports and Entertainment

Tagline/ Slogan



Racing of the highest order with the best cars and the best drivers



All auto-racing enthusiasts

Target Group

High income male and female in the age group 15-60


High speed and high quality auto-racing

SWOT Analysis


1. High speed racing with speeds reaching as high as 350km/hr
2. Presence of the most talented drivers and top automobile brands in the world in the championship
3. Excellent marketing and merchandising
4. Tracks of the highest qualty

5. World-wide fan following

6. Some great rivalries over the years have added more glamour to the championship

7. Excellent TV coverage with a global audience of more than 550 million


1.Very high expenditures have forced several teams to withdraw
2.Various disputes between FIA and FOTA
3.Most of the times, the outcome is dependent on the quality of the cars rather than the quality of drivers


1.Focus on adding bio-fuel engines and other such measures to make F1 environment friendly
2.Explore into newer territories like Russia, South Africa etc in the future


1.Threat of the top teams breaking out from the F1 and forming a league of their own
2.Threat of top drivers moving on to other forms of racing
3.Threat from the growing popularity of Moto GP



1.Moto GP

The table above concludes the Formula One F1 SWOT analysis along with its marketing and brand parameters.


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