Formula One (F1) SWOT Analysis

Published by MBA Skool Team, Last Updated: October 07, 2021

Formula One (F1) SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Formula One (F1), the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Formula One (F1) is one of the leading brands in the sports teams and events sector. The article below lists the Formula One (F1) SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Formula One (F1)

For Formula One (F1), SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Formula One (F1) Strengths

The strengths of Formula One (F1) looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Formula One (F1) :

1. Formula One racing is a popular sport which involves high speed racing with speeds reaching as high as 350km/hr

2. Presence of the most talented drivers and top automobile brands in the world in the championship showcases its strong presence

3. F1 has an excellent marketing and merchandising spread all across the world

4. The race tracks of the highest quality which are present all across the world

5. World-wide fan following of the motorsport owing to presence on popular teams and race-drivers

6. Some great rivalries over the years have added more glamour to the championship

7. Excellent TV coverage with a global audience of more than 500 million viewers

8. F1 has many car brands like Ferrari, Mercedes, McLaren etc. which participate in the race events

Formula One (F1) Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Formula One (F1) SWOT Analysis:

1. Very high expenditures have forced several teams to withdraw

2. Various disputes between FIA and FOTA in the past have affected the brand image of F1

Formula One (F1) Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Formula One (F1) SWOT Analysis:

1. Focus on adding bio-fuel engines and other such measures to make F1 environment friendly

2. Explore into newer territories like Russia, South Africa etc. in the future

3. Formula One can continue growing by enhancing its coverage and visibility as a global sport

Formula One (F1) Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Formula One (F1) are as mentioned:

1. Threat of the top teams breaking out from the F1 and forming a league of their own

2. Top drivers moving on to other forms of racing leagues can impact the business of Formula One

3. Growing popularity of other racing events like Moto GP, NASCAR etc. can reduce its popularity

Formula One (F1) Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Formula One (F1):

1. Moto GP


Hence this concludes the Formula One (F1) SWOT analysis.

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About Formula One (F1)

Formula One (F1) Overview
Parent Company

Fédération Internationale de l'Automobile (FIA)


Single seater auto racing


Sports Teams and Events

Tagline/ Slogan



Racing of the highest order with the best cars and the best drivers

Formula One (F1) STP

All auto-racing enthusiasts

Target Market

High income male and female in the age group 15-60


High speed and high quality auto-racing

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Formula One (F1). This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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