Formula One F1 SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 7484

SWOT Analysis of Formula One F1 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Formula One F1

Parent Company

Fédération Internationale de l'Automobile (FIA)


Single seater auto racing


Sports Teams and Events

Tagline/ Slogan



Racing of the highest order with the best cars and the best drivers

Formula One F1 STP


All auto-racing enthusiasts

Target Group

High income male and female in the age group 15-60


High speed and high quality auto-racing

Formula One F1 SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Formula One F1 :

1. High speed racing with speeds reaching as high as 350km/hr
2. Presence of the most talented drivers and top automobile brands in the world in the championship
3. Excellent marketing and merchandising
4. Tracks of the highest qualty

5. World-wide fan following

6. Some great rivalries over the years have added more glamour to the championship

7. Excellent TV coverage with a global audience of more than 550 million


1.Very high expenditures have forced several teams to withdraw
2.Various disputes between FIA and FOTA
3.Most of the times, the outcome is dependent on the quality of the cars rather than the quality of drivers


1.Focus on adding bio-fuel engines and other such measures to make F1 environment friendly
2.Explore into newer territories like Russia, South Africa etc in the future


1.Threat of the top teams breaking out from the F1 and forming a league of their own
2.Threat of top drivers moving on to other forms of racing
3.Threat from the growing popularity of Moto GP

Formula One F1 Competition


Below are the 2 main Formula One F1 competitors :

1.Moto GP

The brandguide table above concludes the Formula One F1 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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