Formula One F1 SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Formula One F1 analyses the brand by its strengths, weaknesses, opportunities & threats. In Formula One F1 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Formula One F1 to benchmark its business & performance as compared to the competitors. Formula One F1 is one of the leading brands in the sports teams and events sector.

The table below lists the Formula One F1 SWOT (Strengths, Weaknesses, Opportunities, Threats), top Formula One F1 competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Formula One F1 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Formula One F1 Brand Analysis
Parent Company

Fédération Internationale de l'Automobile (FIA)


Single seater auto racing


Sports Teams and Events

Tagline/ Slogan



Racing of the highest order with the best cars and the best drivers

Formula One F1 STP

All auto-racing enthusiasts

Target Group

High income male and female in the age group 15-60


High speed and high quality auto-racing

SWOT Analysis of Formula One F1
Formula One F1 Strengths

Below are the Strengths in the SWOT Analysis of Formula One F1:

1. High speed racing with speeds reaching as high as 350km/hr
2. Presence of the most talented drivers and top automobile brands in the world in the championship
3. Excellent marketing and merchandising
4. Tracks of the highest qualty

5. World-wide fan following

6. Some great rivalries over the years have added more glamour to the championship

7. Excellent TV coverage with a global audience of more than 550 million

Formula One F1 Weaknesses

Here are the weaknesses in the Formula One F1 SWOT Analysis:

1.Very high expenditures have forced several teams to withdraw
2.Various disputes between FIA and FOTA
3.Most of the times, the outcome is dependent on the quality of the cars rather than the quality of drivers

Formula One F1 Opportunities

Following are the Opportunities in Formula One F1 SWOT Analysis:

1.Focus on adding bio-fuel engines and other such measures to make F1 environment friendly
2.Explore into newer territories like Russia, South Africa etc in the future

Formula One F1 Threats

The threats in the SWOT Analysis of Formula One F1 are as mentioned:

1.Threat of the top teams breaking out from the F1 and forming a league of their own
2.Threat of top drivers moving on to other forms of racing
3.Threat from the growing popularity of Moto GP

Formula One F1 Competition
Formula One F1 Competitors

Below are the top 2 competitors of Formula One F1:

1.Moto GP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Formula One F1. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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